ActiveCampaign vs. AWeber

I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.

Incentivized

AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.

• The graphic design is very good, especially fonts, colours and templates
• Flexibility of design and functionality
• Takes a little while to learn it, but generally user-friendly
• Looks very professional but doesn't cost much to get started
• There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.

Incentivized

• Aweber's email deliverability is among the best in the industry. I have used other email services and Aweber is superior in deliverability.
• It is easy to setup an autoresponder sequence, a series of time delayed emails delivered over a period of time. This makes it super easy to follow up with leads and customers.
• Aweber's blog broadcast features makes it easy to notify subscribers of new content on your blog. It can be setup to broadcast when ever you make a new post or summarize posts on a periodic basis.

Incentivized

• The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
• There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
• I'd like more reporting data on one page.

Incentivized

• Double opt-in requirements. While I understand the rationale for double opt-in, I wish Aweber did not require double opt-in when importing email addresses from the client's existing client database as I feel we end up losing a good number of people who are existing customers and have given the business permission to email them but who either don't notice or don't take the extra step to confirm their subscription to the Aweber list.
• The user interface when designing and setting up html newsletters is not as clearcut and obvious as Constant Contact; it takes more time to get the newsletters to "look right" using Aweber's existing templates.
• I wish Aweber made it easier to embed a video message simply by inserting the video link or embed code into the email body. The process it seems to require (the last time I tried) was to create a screenshot of the video or insert the video thumbnail image and then link to the video in the right column link section .. it's a 2 step process and would be nice if it were a one click process. Not a deal breaker but I just feel like it could be faster and more efficient to embed video messages in an email.

Incentivized

I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.

Incentivized

AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.

Incentivized

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

Incentivized

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

Incentivized

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

Incentivized

I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.

Incentivized

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

Incentivized

I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.

Incentivized

MailChimp is a great "starter" email service, especially for consumer businesses. AWeber offers a bit more power and sophistication, especially for B2B companies, while still being easy to use and price competitive. Constant Contact had seemed to lag in features for a while though it has now largely caught up. However, it's got a more complex pricing model and is less attractive for users who send multiple messages per month to a smaller list.

Incentivized

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

Incentivized

• Automations free up time - once set up, email campaigns execute in seconds
• Emailing my newsletter is a second touch-point for my clients
• The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month

Incentivized

• Aweber has been a great way to introduce clients to the process of online marketing and publishing. Many of them have never used the web or email to truly nurture their customer relationships. The combination of dependable features and low price make Aweber a good "toe in the water" of internet marketing.
• Aweber has helped my clients raise awareness of their products and services through targeted email campaigns and regular publishing. It's a great way to deliver coupons and special offers directly to a customer's inbox.
• Awber has helped me teach my clients that a collection of names and email addresses is only worthwhile if you use it to communicate what matters to your customers. Many businesses collect contact information at live events or through other means, but rarely do they actually do anything with it. By using Aweber to reach out to their customer base, they are able to see through the analytics how valuable that conversation can be.

Incentivized