Basis DSP vs. Google AdMob

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.

Incentivized

Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.

Incentivized

• Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
• The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
• Easy to use platform.

Incentivized

• Provides a complete ad verification system.
• Integration with Google Analytics.
• Transmission customization
• Ad network mediation is a great feature to manage many ad networks at the same time.

Incentivized

• Managed service is a little pricey and tends to have slightly lower performance
• interface is very 90's, could use a real facelift purely from an aesthetic perspective
• Reports are continually being updated but could use some refinement in output for client-facing reports

Incentivized

• Admob has very low prices for impressions or clicks on Android.
• Admob has very low prices for impressions or clicks in many countries including Europe.
• Admob is still having certain security issues: allowing sensitive ads on G rated apps.
• Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.

Incentivized

It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day

Incentivized

hard to use, no support

We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.

Incentivized

There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.

Incentivized

Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients. Compared to other DSPs though, it lags on performance solutions.

Incentivized

No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.

Incentivized

• Basis DSP allows us to reach users in many different places while controlling costs - access to major exchanges at a competitive bid rate allows us to provide a lot of added-value to clients without dramatically increasing the cost they incur.
• The team is friendly, helpful, and responsive, so we don't have a lot of situations where we're locked in campaign downtime due to a customer service issue with negative downstream impacts to the bottom line.
• Periodic reporting outages have resulted in campaigns that overpace and incur needless costs (however, this is certainly an exception, not the rule).

Incentivized

• Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
• Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.