Basis DSP vs. Tapad
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Basis DSP | Score9 out of 10 | N/A | Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. | N/A |
 Tapad | N/A | N/A | Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the ROI of their cross-device mix. Tapad also has an in-house creative team to design video ads on the user's behalf. Their cross-device DSP helps users target ads to the right audiences on the right devices, and TapadTV… | N/A |
| Basis DSP | Tapad | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Basis DSP | Tapad | |
|---|---|---|
| Likelihood to Recommend | 9.0 | - |
| Likelihood to Renew | 10.0 | - |
| Usability | 9.0 | - |
| Support Rating | 10.0 | - |
| Implementation Rating | 9.0 | - |