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Basis DSP vs. TubeMogul (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Basis DSP

    Score9 out of 10
    N/ABasis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A

    TubeMogul (discontinued)

    Score8.9 out of 10
    N/ATubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
    Pricing
    Basis DSPTubeMogul (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Basis DSPTubeMogul (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Basis DSPTubeMogul (discontinued)
    Ad Network Integration
    Comparison of Ad Network Integration features of Basis DSP and TubeMogul (discontinued)
    Feature
    Basis DSP
    -
    Ratings
    TubeMogul (discontinued)
    6.8
    6 Ratings
    Data Transfer00 Ratings6.45 Ratings
    DSP integration00 Ratings7.16 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Basis DSP and TubeMogul (discontinued)
    Feature
    Basis DSP
    -
    Ratings
    TubeMogul (discontinued)
    6.7
    6 Ratings
    Ad campaign creation00 Ratings6.56 Ratings
    Ad deployment00 Ratings6.66 Ratings
    Display advertising00 Ratings7.52 Ratings
    Ad display and retargeting segmentation00 Ratings6.04 Ratings
    Sequence targeting00 Ratings6.92 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Basis DSP and TubeMogul (discontinued)
    Feature
    Basis DSP
    -
    Ratings
    TubeMogul (discontinued)
    5.7
    7 Ratings
    Ad dashboards00 Ratings7.37 Ratings
    Ad performance reports00 Ratings6.77 Ratings
    Ad conversion tracking00 Ratings5.22 Ratings
    Ad attribution reporting00 Ratings3.12 Ratings
    Cross-channel ad management00 Ratings6.45 Ratings
    Ad forecasting and optimization00 Ratings5.56 Ratings
    User Ratings
    Basis DSPTubeMogul (discontinued)
    Likelihood to Recommend
    9.0
    (14 ratings)
    7.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    4.0
    (2 ratings)
    Usability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)