Bazaarvoice vs. LocalClarity

Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.

Incentivized

Any multi-location brand that has 20 locations and more, who wished to effortlessly manage their reviews from all review sources including the Apple and Google store, manage their location listings, promote their brand by utilizing Google and Facebook posts, drive their individual Google search rankings and engage all stakeholders in managing the brand's reputation, LocalClarity is the only choice.

• When a customer purchases from us, they are sent a post-interaction email by Bazaarvoice two weeks later after they've received their purchase and had a chance to try it out. This email gets customers back on our site leaving SEO-rich reviews. Our marketing team uses these reviews for social posts and email blasts as well.
• The Bazaarvoice annual conference was really beneficial. I was able to talk to different Bazaarvoice teams and get recommendations for improving our experience with Bazaarvoice. I also got ideas from fellow marketers on how they were able to increase reviews or use the reviews in marketing initiatives.
• The Bazaarvoice Conversion Impact Report lets me know Conversion Rate, AOV, Revenue, etc. for customers who've used reviews vs. those who haven't. This helps me know that Bazaarvoice is paying for itself.
• The Questions & Answers section on the product detail pages give us another way to add SEO-rich content when we answer customer questions. It also gives us insight into what the customers are struggling with. With this info we will add info to our product description, shipping pages, etc.

• Simplifies the review management process for multi-location clients
• Simplifies the local listing management process for multi-location clients
• Provides crisp and intuative reporting to all stakeholders
• Enables brands to easily take advantage of Google and Facebook posts
• Adapts quickly to the changing needs of the market and it's clients

• The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.

Incentivized

• The LocalClarity of 24 months ago and even of 12 months ago, is not the LocalClarity of today. Their ability to listen and adapt to their clients needs is truly remarkable. We will always find the need for improvement with any solution we use but LocalClarity's is near perfect and I have no doubt, based on my personal interactions with the LocalClarity team, the solution will continue to be near perfect.

We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.

Incentivized

I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.

The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.

Incentivized

Save time and energy by utilizing their implementation team!

Both services are a good choice. I don't feel you can go wrong with either option. They would have both fulfilled our need and have very similar offerings. We ended up going with Bazaarvoice Conversations because of their initial cost for setup. The cost at the time for annual fees were similar.

Incentivized

None of the above keep up with LocalClarity. That's the reason we decided to partner with LocalClarity and we're proud to have done so. It's one thing to use the solution for yourself but when you engage a leading brand client you already have a relationship with to a solution, making a mistake is not an option...and not once have we felt we made a mistake introducing LocalClarity to any of our existing clients.

• This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
• The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
• It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.

Incentivized

• As a reseller, LocalClarity is an easy proposition to sell as it's simple, uncluterred, uncomplicated and highly affordable.
• Due to the way LocalClarity was designed, it provides an automatic reduction in the resources required to handle the daily needs of a mideum to large multi-location chain...and who doesnt like to get the job done right with less resources and costs!
• With the use of LocalClarity, even as a simplistic example, our clients see an increase in their review ratings, an increase in the number of reviewers posting reviews, an an increase in brand stakeholder engagement working diligently improve customer satisfaction.