#1 most frequent
United States of America
54.1%3,841 installations of 7,106
What is Bazaarvoice?
The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty.
Within the platform, the vendor provides seven core modules:
Within the platform, the vendor provides seven core modules:
- Ratings & Reviews
- Questions & Answers
- Sampling
- Connections
- Curations
- Insights
- Brand Edge
Categories & Use Cases
Videos
Who Buys & Uses Bazaarvoice
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.4%453 installations of 7,106
#3 most frequent
Canada
5.1%360 installations of 7,106
Bazaarvoice Platform: Review Aggregator and Time Saver
Pros
- Aggregates retail reviews
- Allows manufacturers the opportunity to respond to reviews
- Offers reporting options for ratings and reviews
- Allows manufacturers to respond to customer questions on retail sites
Cons
- The format of the connections portal could be updated.
- Fewer system outages that cause reviews to not be shown
- Better tracking of active and inactive products on retail sites
Return on Investment
- It saves our team time to be able to respond to reviews on one site.
- It allows official manufacturer white label responses on retail sites.
- It allows us to be able to report on product reviews across retail and native sales channels.
A must-have for websites - DTCs or non-DTCs, both
Use Cases and Deployment Scope
We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple touchpoints and it is difficult to aggregate that, but Bazaarvoice syndication options are best-in-class and hence we switched to Bazaarvoice.
Pros
- Plenty of options to customize UI
- Easy process of syndication
- Ensures data veracity
- Quick support from the team
Cons
- Lower awareness of related products in the suite
Most Important Features
- Ratings & Reviews
- Q & A
- Syndication
Return on Investment
- Positive - Maintain image
- Positive - Show recent reviews
- Positive - Maintain transparency
Bazaarvoice Conversations is a Great Choice for Reviews and Q&A
Pros
- Multiple touch points throughout the year to make sure ROI is being met
- Easy to implement into websites
- Advanced features can be turned on and off depending on current needs
Cons
- Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
- They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
- They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
Return on Investment
- They filled out need to have Q&A and Reviews on our website
- We have seen a positive correlation with having this service and our general customer experience
- We have seen a positive correlation with good reviews and sales of specific products
Alternatives Considered
PowerReviews
Great platform to boost conversion and very attentive support!
Pros
- They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
- Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
- Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.
Cons
- The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.
Return on Investment
- We get on average 150+ reviews a week with an average rating of 4.7* from our customers which we know really helps conversion of our products overall.
- We've used UGC content as some of our alternative product images on the website where they've been great quality which has helped views and visits to the product.
- The UGC feature is quite a heavy product which has slowed our homepage load time slightly by having it but only minimal.
Other Software Used
Dynamic Yield, Salesforce Commerce Cloud
A must-have tool for a successful business
Pros
- Authenticity - They vet each and every piece of content that comes in and check it for fraud, spam, and other things to make sure your site is only populated with authentic content.
- Support - BV provides top-notch support that is responsive, knowledgeable, and extremely helpful in ways we never thought possible from a partner. They constantly improve their platform and the reporting available as well.
- Functionality - The platform is easy to use and very intuitive. The features it has and the capabilities it provides is unmatched by previous providers we've used.
Cons
- Some of the reporting features are clunky and confusing, but they just updated that!
- I wish Reviews and Q&A information could be exported at the same time and that CGC for both could be displayed in one view.
- The fact that email addresses cannot be searched is frustrating.
Return on Investment
- We've been able to fine-tune our website to reduce friction based on customer feedback.
- Our reviews and Q&A area work on a consistent basis, as opposed to periodically crashing with our previous company.
- We trust that the CGC on our site is authentic and we don't need to spend as much time investigating content as we once did. Huge ROI!
Alternatives Considered
PowerReviews and TurnTo
Other Software Used
Jira Service Desk, FullStory