BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
ReferralCandy
Score 9.7 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$39
per month
Pricing
BenchmarkONE
ReferralCandy
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Premium
$39
per month
Plus
$239
per month
Offerings
Pricing Offerings
BenchmarkONE
ReferralCandy
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Premium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy
Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found …
Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like Hubspot. This is a great choice for solopreneurs and smaller …
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we …
I use Hubspot sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups.
Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though …
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced.
Cost wise, Hatchbuck is more expensive than Constant Contact, which it replaced. Feature wise, Hatchbuck provides more functionality and features than Constant Contact.
Microsoft Dynamics CRM was way too complicated and more [robust] than the needs of the company. Hatchbuck makes it easy to automate, segment, and deliver content. Microsoft Dynamics was extremely customizable but that came at both a financial cost and a productivity cost. No …
Verified User
Anonymous
Chose BenchmarkONE
I used Constant Contact in the past. Hatchbuck has a much better CRM system and ways to track and segment customers.
I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and …
I demo'd MailChimp. They seemed pretty simliar, but honestly I decided on Hatchbuck because the customer service and special attention they provided during the demo stage.
Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier.
We've used Salesforce and Streak. Hatchbuck is vastly more robust than Streak and not nearly as burdensomely complicated as Salesforce. It's the perfect solution for a small business.
We made the decision to purchase hatchbuck back in November and couldn't be happier with the product! We are able to manage all aspects of the customer experience and can do it from any computer in any country in the world. This is a great product for any small to medium size …
I probably reviewed seven or eight CRMs, most notably Salesforce and a host of others. Some didn't seem intuitive to use, some had poor customer service, and some had constraints that were a deal breaker. Salesforce, for example has a daily e-mail limit of 250 ... I send out as …
ReferralCandy
No answer on this topic
Features
BenchmarkONE
ReferralCandy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
34% below category average
ReferralCandy
-
Ratings
WYSIWYG email editor
5.10 Ratings
00 Ratings
Dynamic content
4.20 Ratings
00 Ratings
Ability to test dynamic content
4.10 Ratings
00 Ratings
Landing pages
4.00 Ratings
00 Ratings
A/B testing
8.90 Ratings
00 Ratings
Mobile optimization
8.90 Ratings
00 Ratings
Email deliverability reporting
3.30 Ratings
00 Ratings
List management
4.30 Ratings
00 Ratings
Triggered drip sequences
4.30 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
51% below category average
ReferralCandy
-
Ratings
Lead nurturing automation
3.20 Ratings
00 Ratings
Lead scoring and grading
4.30 Ratings
00 Ratings
Data quality management
4.30 Ratings
00 Ratings
Automated sales alerts and tasks
4.30 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
8% below category average
ReferralCandy
-
Ratings
Calendaring
7.90 Ratings
00 Ratings
Event/webinar marketing
7.10 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
52% below category average
ReferralCandy
-
Ratings
Social sharing and campaigns
6.40 Ratings
00 Ratings
Social profile integration
1.40 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
59% below category average
ReferralCandy
-
Ratings
Dashboards
3.30 Ratings
00 Ratings
Standard reports
1.00 Ratings
00 Ratings
Custom reports
6.80 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
Customer service. Their team is really stellar and they really care about their clients!
It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
Form design could be better. Although there can be custom coded, the default options are pretty basic.
I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.