BenchmarkONE

BenchmarkONE

50 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BenchmarkONE	Score3.3 out of 10	Small Businesses (1-50 employees)	BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.	$0 per month

Pricing

BenchmarkONE

Lite: $0
per month
Pro: $0
Agencies: Special Pricing for Qualifying Agencies

Pricing Offerings
BenchmarkONE
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes

No setup fee

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Community Pulse
Key User Insights
	BenchmarkONE
Considered Both Products	BenchmarkONE Leo Woods Senior Director Corporate Sponsorship in Sales at ACP Productions (Events Services, 11-50 employees) Chose BenchmarkONE I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found … Incentivized Helpful? Amanda Layman Founder at Tigris Content Marketing (Marketing and Advertising, 1-10 employees) Chose BenchmarkONE I like Hatchbuck because they're a smaller company so they provide more personalized customer service. Incentivized Helpful? Verified User Chose BenchmarkONE Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like HubSpot. This is a great choice for solopreneurs and smaller … Incentivized Helpful? Charlie Judy Founder & CEO in Corporate at WorkXO, LLC (Human Resources, 1-10 employees) Chose BenchmarkONE Just so much easier to use... Incentivized Helpful? Kaitlin Rawley Director of Marketing in Marketing at Flocknote (Computer Software, 1-10 employees) Chose BenchmarkONE We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we … Incentivized Helpful? Verified User Chose BenchmarkONE I use HubSpot Sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups. Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though … Incentivized Helpful? ☛Patti Peeples, PhD, RPh CEO (Chief Executive Officer) in Corporate at HE Institute, the Strategy & Communications division of HealthEconomics.Com (Pharmaceuticals, 1-10 employees) Chose BenchmarkONE We didn't use anything else before Incentivized Helpful? Lori Feldman Marketing Automation \| CRM \| Integrated Marketing in Marketing at The Database Diva (Management Consulting, 1-10 employees) Chose BenchmarkONE For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more … Incentivized Helpful? Rob Rohena, DIR Incorporated CEO in Marketing at DIR Incorporated (Marketing and Advertising, 11-50 employees) Chose BenchmarkONE Hatchbuck is in a class by itself. Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest. Helpful? Robbie Lamb Internet Sales Manager in Sales at Priority Chevrolet (Marketing and Advertising, 201-500 employees) Chose BenchmarkONE Best tool of it's kind in the market and most affordable by far! Helpful? Crystal Cady Event, Education and Membership Manager in Sales at Oregon Association of Nurseries (Non-Profit Organization Management, 11-50 employees) Chose BenchmarkONE I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced. Helpful? Dave Orecchio Owner in Corporate at Bristol Strategy, Inc. (Marketing and Advertising, 1-10 employees) Chose BenchmarkONE Hatchbuck is much better than MailChimp except for MailChimp's ability to send RSS based emails. Helpful? Timothy Beck Founder in Corporate at The New You Academy, LLC (Professional Training & Coaching, 1-10 employees) Chose BenchmarkONE Cost wise, Hatchbuck is more expensive than Constant Contact, which it replaced. Feature wise, Hatchbuck provides more functionality and features than Constant Contact. Helpful? Jim O'Keefe Owner in Corporate at All Jersey Studios (Photography, 1-10 employees) Chose BenchmarkONE Not well integrated with ACT! plus the email editing was very hard to use and limited. Helpful? David Gurian Owner Principal at Strategic Initiative Consulting (Management Consulting, 1-10 employees) Chose BenchmarkONE Microsoft Dynamics CRM was way too complicated and more [robust] than the needs of the company. Hatchbuck makes it easy to automate, segment, and deliver content. Microsoft Dynamics was extremely customizable but that came at both a financial cost and a productivity cost. No … Helpful? Verified User Chose BenchmarkONE I used Constant Contact in the past. Hatchbuck has a much better CRM system and ways to track and segment customers. Helpful? Thomas Hollowell Owner, Morocco Travel Specialist in Sales at Journey Beyond Travel (Leisure, Travel & Tourism, 11-50 employees) Chose BenchmarkONE I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and … Helpful? Jake Bernstein Partner Development in Sales at Bonfyre App (Marketing and Advertising, 11-50 employees) Chose BenchmarkONE I've used Salesforce Group edition, but it was too robust for our team. Hatchbuck was more suited our company and our stage. Helpful? Samantha Kolavo Marketing/Sales in Sales at Computer Comforts, Inc. (Furniture, 11-50 employees) Chose BenchmarkONE I demo'd MailChimp. They seemed pretty simliar, but honestly I decided on Hatchbuck because the customer service and special attention they provided during the demo stage. Helpful? Nathan Hovinga Web Master/Developer in Information Technology at Guidance Marketing LLC (E-Learning, 1-10 employees) Chose BenchmarkONE Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier. Helpful? Derek F. Turner VP of Operations in Professional Services at Grand Circus (Education Management, 11-50 employees) Chose BenchmarkONE We've used Salesforce and Streak. Hatchbuck is vastly more robust than Streak and not nearly as burdensomely complicated as Salesforce. It's the perfect solution for a small business. Helpful? Stacy Isermann Owner in Corporate at STL Rent A Box (Consumer Services, 1-10 employees) Chose BenchmarkONE It made a difference to me to have a live marketing person to assist me. Helpful? Jonathan M. Turner Vice President of Sales in Sales at International Machine Inc (Machinery, 1-10 employees) Chose BenchmarkONE We made the decision to purchase hatchbuck back in November and couldn't be happier with the product! We are able to manage all aspects of the customer experience and can do it from any computer in any country in the world. This is a great product for any small to medium size … Helpful? Donald G. Purdy, M.A. Director, School of Business' Weekend MBA Program at University at Albany (Education Management, 1-10 employees) Chose BenchmarkONE I probably reviewed seven or eight CRMs, most notably Salesforce and a host of others. Some didn't seem intuitive to use, some had poor customer service, and some had constraints that were a deal breaker. Salesforce, for example has a daily e-mail limit of 250 ... I send out as … Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

BenchmarkONE

Comparison of Email & Online Marketing features of BenchmarkONE
Feature	BenchmarkONE 5.2 29 Ratings
WYSIWYG email editor	5.126 Ratings
Dynamic content	4.221 Ratings
Ability to test dynamic content	4.121 Ratings
Landing pages	4.016 Ratings
A/B testing	8.910 Ratings
Mobile optimization	8.912 Ratings
Email deliverability reporting	3.328 Ratings
List management	4.329 Ratings
Triggered drip sequences	4.310 Ratings

Comparison of Lead Management features of BenchmarkONE
Feature	BenchmarkONE 4.0 29 Ratings
Lead nurturing automation	3.229 Ratings
Lead scoring and grading	4.329 Ratings
Data quality management	4.327 Ratings
Automated sales alerts and tasks	4.327 Ratings

Comparison of Campaign Management features of BenchmarkONE
Feature	BenchmarkONE 7.5 13 Ratings
Calendaring	7.99 Ratings
Event/webinar marketing	7.110 Ratings

Comparison of Reporting & Analytics features of BenchmarkONE
Feature	BenchmarkONE 3.7 28 Ratings
Dashboards	3.327 Ratings
Standard reports	1.019 Ratings
Custom reports	6.814 Ratings

Comparison of Platform & Infrastructure features of BenchmarkONE
Feature	BenchmarkONE 5.5 22 Ratings
API	2.015 Ratings
Role-based workflow & approvals	8.013 Ratings
Customizability	2.621 Ratings
Integration with Salesforce.com	6.74 Ratings
Integration with Microsoft Dynamics CRM	6.95 Ratings
Integration with SugarCRM	6.95 Ratings

User Ratings
	BenchmarkONE
Likelihood to Recommend	3.0 (32 ratings)
Likelihood to Renew	8.7 (23 ratings)
Usability	8.2 (4 ratings)
Availability	8.5 (4 ratings)
Performance	6.4 (1 ratings)
Support Rating	9.1 (3 ratings)
Implementation Rating	8.2 (2 ratings)
Ease of integration	8.1 (2 ratings)