BigCommerce vs. Optimizely Configured Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.9 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$39
per month
Optimizely Configured Commerce
Score 7.0 out of 10
N/A
Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
Pricing
BigCommerceOptimizely Configured Commerce
Editions & Modules
Standard
$39
per month
Plus
$105
per month
Pro
$399
per month
Enterprise
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
BigCommerceOptimizely Configured Commerce
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BigCommerceOptimizely Configured Commerce
Considered Both Products
BigCommerce
Chose BigCommerce
Each platform has its pros and cons. However, overall, BigCommerce is the most challenging to work with from a developer's perspective. Simply finding files and locating the code in the theme editor takes too much time.
Chose BigCommerce
- Ease of Use: With guided onboarding, BigCommerce enables us to manage stores independently within days, reducing the need for extensive technical support. ​

-Comprehensive Built-In Features: BigCommerce provides a wide array of native features, minimizing reliance on …
Chose BigCommerce
easy for customization , no lengthy coding required.
Chose BigCommerce
I believe other platforms offer more robust CMS and experience managing tools making content and product updates easier to perform.
Chose BigCommerce
Although k-eCommerce may be a good fit for businesses who's ERP is Microsoft NAV Dynamics, we found the application to be cumbersome and lacking user friendly functionality as compared with BigCommerce. The k-eCommerce support was poor, impersonal and lacked situational …
Chose BigCommerce
I personally prefer BigCommerce over Shopify. Shopify is more confusing to use and takes longer to get a site up and running. Shopify also seemed to heavily lack some needed bulk editing tools that bigcommerce has. The only thing I preferred about Shopify was that it had more …
Chose BigCommerce
BigCommerce has more built in options than Shopify. While shopify has lots more apps that are available and a lower initial price. The use of third party apps is good to have lots of options but each option needs to be vetted and dealt with independently. They greater number of …
Chose BigCommerce
Big Commerce is definitely king in comparison to EvoX. Not only is Big commerce easier to use, it's also just a more powerful platform with many more capabilities (for example, EVOX has analytic capabilities but, nothing to the extent of Big Commerce's google analytics …
Chose BigCommerce
BigCommerce had a much strong B2B integration and platform in general than shopify. Netsuite was too expensive at the time to considering it.
Chose BigCommerce
I find BigCommerce easy to use from a non computer person stand point. It was easy to quickly get adjusted to and what they charge for building and running a website far surpassed there competitors.
Chose BigCommerce
We are moving away from BigCommerce. It has not met our needs.
Chose BigCommerce
Their B2B features are incomparable. Shopify was another contender but didn’t have the B2B capabilities that BigCommerce has
Chose BigCommerce
We deal in firearms. I tried Shopify first back in 2016 and that was a miserable mistake, very firearm NOT friendly there. Then we went to Volusion the next month and we were quite happy there for 7-1/2 years and several million $ in sales. The issue is Volusion was losing …
Chose BigCommerce
I chose BigCommerce over Shopify because I felt there were more built-in apps in BigCommerce. Other than that, I felt that both solutions are very similar.
Chose BigCommerce
BigCommerce combines the ease-of-use that you get form Shopify, with the ability to handle large numbers of Sku's like a custom Magento site might have.

But unlike a custom site like Magento, you don't need a coder or developer for every little change you want to make to the …
Chose BigCommerce
I find the UI to be more appealing and the storefront to be a little less recognizable as a typical Shopify storefront (more generic, etc.)
Chose BigCommerce
We chose BigCommerce over competitors due to customization and cost. We're able to have the site we're looking for, easily managed within our marketing team without hours of tedious revisions.
Chose BigCommerce
BigCommerce even with add-ons such as a PIM and B2B functionality wins for small businesses on affordability and ease of use. No servers or updates to worry about and no expensive agencies to pay. This being said, if the budget were no issue, for larger organisations Magento is …
Chose BigCommerce
We switched from Shopify due to the restrictions they implemented on our industry. While we spent tens of thousands of dollars investing in our Shopify store, we can't have them cutting us off anytime they want. We reviewed WooCommerce, but didn't like the storefront or …
Chose BigCommerce
BigCommerce is quick, easy to setup with tons of features, easy to integrate with other applications. All of these great features are available for very less as compared to other application. We have tried multiple application but BigCommerce is one of those who never …
Chose BigCommerce
Bigcommerce provide better security than wordpress , and live support is also avilable.
Chose BigCommerce
We have stuck with Big Commerce due to the amount of work and build outs we have created with the system. The issues we have come across do not raise too many red flags that we would need to switch programs at this time. If we do it is due to the promotion/ sales restrictions, …
Chose BigCommerce
BigCommerce has more modern tools than Yahoo Small Business, is managed unlike WordPress/WooCommerce, and is cheaper than Shopify with better product options management.
Optimizely Configured Commerce
Chose Optimizely Configured Commerce
Episerver is a great product. I have implemented dozens of CMS systems and developed thousands of websites over my career. It is the overlay of Insite's eCommerce that has hobbled Episerver's functionality. Maybe that is helpful for the most rudimentary of users, but it is a …
Chose Optimizely Configured Commerce
Optimizely platform is more flexible and easier to administer. Optimizely support is more personal (although often too slow and unresponsive). Optimizely integrates directly with our ERP and external PIM to provide automatic updates.
Chose Optimizely Configured Commerce
More control and options with better data gathering. Allows us to quickly work on our site and manage all our products via PIM and CMS.
Chose Optimizely Configured Commerce
We came from Ektron before they were bought out by Episerver. Ektron was clunky and not very customizable.
Chose Optimizely Configured Commerce
We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better …
Chose Optimizely Configured Commerce
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really …
Chose Optimizely Configured Commerce
We only considered products that had tight integration with SX.e. Storefront is long in the tooth. Rhythm was too new to consider seriously.
Chose Optimizely Configured Commerce
Optimizely B2B Commerce Cloud was the only solution that had a direct API connection to our ERP from day 1. The other solutions did have API building available but at a larger cost. The built-in WIS/Integration jobs in the Optimizely B2B Commerce Cloud platform are also a …
Features
BigCommerceOptimizely Configured Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.8
Ratings
0% below category average
Optimizely Configured Commerce
7.4
Ratings
6% below category average
Product catalog & listings8.10 Ratings7.30 Ratings
Product management8.00 Ratings8.00 Ratings
Bulk product upload7.40 Ratings7.60 Ratings
Branding7.80 Ratings7.20 Ratings
Mobile storefront7.90 Ratings7.60 Ratings
Product variations8.40 Ratings00 Ratings
Website integration8.20 Ratings7.50 Ratings
Visual customization7.60 Ratings7.00 Ratings
CMS6.60 Ratings7.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.9
Ratings
3% above category average
Optimizely Configured Commerce
8.2
Ratings
7% above category average
Abandoned cart recovery7.60 Ratings8.10 Ratings
Checkout user experience8.20 Ratings8.20 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
8.2
Ratings
1% below category average
Optimizely Configured Commerce
8.7
Ratings
5% above category average
eCommerce security8.20 Ratings8.70 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.8
Ratings
1% above category average
Optimizely Configured Commerce
7.2
Ratings
7% below category average
Promotions & discounts7.70 Ratings7.10 Ratings
Personalized recommendations7.30 Ratings7.30 Ratings
SEO8.40 Ratings7.10 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.8
Ratings
3% below category average
Optimizely Configured Commerce
7.7
Ratings
4% below category average
Multi-site management8.30 Ratings7.40 Ratings
Order processing7.70 Ratings8.20 Ratings
Inventory management7.80 Ratings7.20 Ratings
Shipping7.70 Ratings8.30 Ratings
Custom functionality7.70 Ratings7.50 Ratings
Best Alternatives
BigCommerceOptimizely Configured Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceOptimizely Configured Commerce
Likelihood to Recommend
8.2
(0 ratings)
6.4
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
9.1
(0 ratings)
7.1
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
7.5
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BigCommerceOptimizely Configured Commerce
Likelihood to Recommend
The ONLY reason we left Volusion was fear that Volusion was going to go out of business and our website/data would all be lost. I feel BigCommerce is lightyears behind Volusion in website/inventory control. In our experience, BigCommerce customer service severely lacks knowledge, at least compared to what we had in our 7-1/2 years with Volusion. There were times Volusion even helped us with stuff BigCommerce could not understand. I just feel sick about moving and that should not be the case. In my opinion, I downgraded heavily for the feeling BigCommerce would not be going out of business. I just feel sick.
Read full review
I think that there are a lot of companies (us included) that are looking for a solution to fit into their current needs, versus looking for a solution that is going to solve all of their problems. For us, Optimizely B2B Commerce Cloud fits into the former in that situation where we have specific ERP needs, specific data needs, usability and user management needs, etc. and Optimizely B2B Commerce Cloud just happens to fit in there the most.
Read full review
Pros
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
Read full review
  • Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
  • Manage users - in the back end editing and managing users is very easy
  • Data - the whole system allows us to track users and collect data fairly easily
Read full review
Cons
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
Read full review
  • It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
  • The pricing API is not working.
  • Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.
Read full review
Likelihood to Renew
BigCommerce is a great platform! It does the job and has a very good API set. I would definitely recommend it to others, but I would warn them about the cost associated with BigCommerce. There are lower cost solutions, but definitely not as feature rich as BigCommerce. It's definitely not perfect, and has a few wrinkles to iron, but nothing is ever perfect. It does the job for us and I do enjoy using the platform!!
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No answers on this topic
Usability
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Reliability and Availability
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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No answers on this topic
Performance
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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No answers on this topic
Support Rating
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Online Training
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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No answers on this topic
Implementation Rating
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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No answers on this topic
Alternatives Considered
Big Commerce is definitely king in comparison to EvoX. Not only is Big commerce easier to use, it's also just a more powerful platform with many more capabilities (for example, EVOX has analytic capabilities but, nothing to the extent of Big Commerce's google analytics integration. EVOX's data is very base level and does not provide much customer insight besides visits/pages viewed.
Read full review
We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better value for the solution. The ability for the product data to be updated once on the catalog side as well as on the CMS website side was the benefit we saw with a small team of resources to support the product. However, there are definite drawbacks to having not gone with a more turnkey website CMS.
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Scalability
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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No answers on this topic
Return on Investment
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
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  • Higher AOV - online customers are buying more than they did before
  • amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
  • But we are spending a LOT of money on custom development to get exactly what we need / want
Read full review
ScreenShots

BigCommerce Screenshots

Screenshot of enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.

Optimizely Configured Commerce Screenshots

Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.