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Bing Webmaster Tools vs. Google Analytics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bing Webmaster Tools

    Score8.8 out of 10
    N/ABing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Bing Webmaster ToolsGoogle Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Bing Webmaster ToolsGoogle Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Bing Webmaster ToolsGoogle Analytics
    Considered Both Products
    Microsoft
    Chose Bing Webmaster Tools
    Bing, which is free to use, is a good adjunct to our use of all these tools. If I had to stop using all but two, Bing and Google would be the ones that I would keep. Others have their place in our cycle based on what Google and Bing are reporting, but these are our early …
    Incentivized
    Chose Bing Webmaster Tools
    I use Bing in conjunction with the others. You'll want to use multiple search engine tools.
    Incentivized
    Chose Bing Webmaster Tools
    I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing …
    Incentivized
    Google
    Chose Google Analytics
    Webtrends as a platform is older than Google Analytics and still quite good. If you have a company that is used to using Webtrends, it's likely still a good fit for you. Google Analytics has a lower entry cost and more accessible training to new Users, so that's why I would …
    Incentivized
    Chose Google Analytics
    Coremetrics offered better support to the admins, but the data was unclear and often misleading. Site catalyst is difficult to use and has a high barrier to entry. Google analytics is a better data platform, with a better user interface, but they are lacking in the support like …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Bing Webmaster ToolsGoogle Analytics
    SEO
    Comparison of SEO features of Bing Webmaster Tools and Google Analytics
    Feature
    Bing Webmaster Tools
    8.9
    7 Ratings
    Google Analytics
    -
    Ratings
    Keyword analysis10.07 Ratings00 Ratings
    Backlink management5.07 Ratings00 Ratings
    SERP ranking tracking9.07 Ratings00 Ratings
    Page grader9.06 Ratings00 Ratings
    Competitive analysis10.06 Ratings00 Ratings
    Site audit / diagnostics10.07 Ratings00 Ratings
    Site recommendations9.06 Ratings00 Ratings
    Task management8.93 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Bing Webmaster Tools and Google Analytics
    Feature
    Bing Webmaster Tools
    8.0
    7 Ratings
    Google Analytics
    -
    Ratings
    Local SEO10.05 Ratings00 Ratings
    Social SEO4.13 Ratings00 Ratings
    Mobile SEO7.86 Ratings00 Ratings
    Global SEO10.07 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Bing Webmaster Tools and Google Analytics
    Feature
    Bing Webmaster Tools
    10.0
    6 Ratings
    Google Analytics
    -
    Ratings
    Multi-domain support10.06 Ratings00 Ratings
    Integration with web analytics tools10.05 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Bing Webmaster Tools and Google Analytics
    Feature
    Bing Webmaster Tools
    -
    Ratings
    Google Analytics
    8.2
    2 Ratings
    Lead Conversion Tracking00 Ratings7.52 Ratings
    Bounce Rate Measurement00 Ratings8.52 Ratings
    Device and Browser Reporting00 Ratings8.52 Ratings
    Pageview Tracking00 Ratings8.02 Ratings
    Event Tracking00 Ratings7.02 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings8.02 Ratings
    Customizable Dashboards00 Ratings8.52 Ratings
    User Ratings
    Bing Webmaster ToolsGoogle Analytics
    Likelihood to Recommend
    10.0
    (7 ratings)
    8.3
    (185 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (51 ratings)
    Usability
    -
    (0 ratings)
    7.5
    (10 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)