Birdeye vs. Google Business Profile

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.0 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.
$299
per month
Google Business Profile
Score 8.6 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Pricing
BirdeyeGoogle Business Profile
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
BirdeyeGoogle Business Profile
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BirdeyeGoogle Business Profile
Considered Both Products
Birdeye
Chose Birdeye
In my opinion, Birdeye cannot be compared to Repugen as their system is their own built from the ground up. Birdeye uses 3rd party tools to put out sub-par products.
Chose Birdeye
In my opinion, you can do everything Birdeye does in high-level and zapier for 1/10th the cost and much more customizations.
Chose Birdeye
It has been some them since I have used either one of those platforms but at the time Birdeye had plenty more features than the others. They were also the first one I found that had automatic review responding.
Chose Birdeye
I have not used another site that is better than Birdeye. None of the other sites I have tried, allow us to utilize 2 different means of contact. It is very simple to use and customer service gets issues resolved in a timely manner. An all-around great product. I would highly …
Chose Birdeye
I have not used any other platforms similar to Birdeye.
Chose Birdeye
I have not used any other product similar to Birdeye
Chose Birdeye
I have never used anything like Birdeye.
Chose Birdeye
It's way more modern and offers more options than Review Wave. It's much more user friendly.
Chose Birdeye
All of these are very similar from a tech stack and API integration standpoint. The dashboard with Birdeye is by far the most transparent, and easy to navigate. There are not a lot of upsells baked into it either. The customer service is also very responsive when we hit a …
Chose Birdeye
Did not other products beside Birdeye. This was recommended to us by a friend of our CEO.
Chose Birdeye
I feel like the social tool is way better than anything that Hootsuite can offer. Very user-friendly. Customizable to each clinic. Listen tool where you can do some social searches on things going on in your industry.
Chose Birdeye
We have a lot of reviews for our business from Trustpilot. They are also a great company to work with. What we appreciate about Birdeye over Trustpilot is Birdeye pushes our reviews out to Google and not just on their own site.
Chose Birdeye
Used Clio Grow and Lexicata before. Birdeye is much more user friendly but lacks all of the substantive features.
Chose Birdeye
We have not used any other products similar to Birdeye.
Chose Birdeye
Podium also has issues with account management and customer service. They are comparable but Birdeye has a better review request interface and reporting than Birdeye.
Chose Birdeye
Birdeye was more adaptable to the franchise structure. We liked the look and feel of Birdeye review-gathering emails. Listen360 had features that were innovative, but not quite right for us. We also found their emails less user-friendly.
Chose Birdeye
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of …
Chose Birdeye
We have never used any other platform like Birdeye.
Chose Birdeye
I have not used any other software prior to Birdeye. I was always managing manually in google sheets.
Google Business Profile
Chose Google Business Profile
N/A but, I would compare it to a bigger and better "yellowpages" - Much like yellow pages you get the jist of a company from the company overview or snapshot. - While customization is limited on yellow pages, I would say the two are comparable in regards to how "customers" or …
Chose Google Business Profile
We get the best reviews on Google Business Profile! It's also a lot easier for users to post reviews there vs on other websites.
Chose Google Business Profile
I also have the same page for marketing on just dial but for searching my service, people usually prefer Google over it because of page ranking. Although people have a conventional mind to choose the first link on the search of the internet rather go on the second one. On the …
Chose Google Business Profile
It is the only tool for use with Google where most of the traffic is done so there are not really other options.
Chose Google Business Profile
Google My Business is really the only tool out there like it. It has worked well for us so no need to try anything else.
Chose Google Business Profile
Google My Business is really the only tool we have used like this.
Chose Google Business Profile
I have not used another tool like Google My Business, but it has worked well for us. I imagine there are similar tools for yahoo or bing but I am not sure because I do not recall seeing anything at all.
Chose Google Business Profile
I have not used another product like this because it is all Google offers.
Chose Google Business Profile
I have not used any other tool besides Google My Business, but it is a great one. I would not really have any need to use another tool besides this one.
Chose Google Business Profile
Google My Business is the only application that we have used like this and there is no reason to use any other.
Chose Google Business Profile
Google My Business is really the only tool we have used like this but we have not needed anything else.
Chose Google Business Profile
We have not really used any other product like this since most of the searches are done through Google so we have only set it up for google. However, I am sure we can set up something similar with other search engines, but this has not been something that was looked into.
Chose Google Business Profile
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the …
Chose Google Business Profile
Moz Local is not free and not providing that many features that google my business does.
Chose Google Business Profile
Google My Business is by far a very popular software and is probably used by at least 50% of the United States' businesses. However, platforms such as WIX, are significantly more expensive than GMB. I started using Google My Business for 2 reasons: one because our competitors …
Chose Google Business Profile
We have not really used anything like this tool so I cannot speak to this point.
Chose Google Business Profile
There are no real alternative as Google search now has a 92.05 market share (Feb 2021) pretty much the only show in town! Bing have their equivalent - Bing Places for Business but it is not as powerful.

A small part of the tool is provided by Trustpilot and reviews.co.uk, but …
Chose Google Business Profile
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is …
Chose Google Business Profile
Google My Business offers the basic features and is free. Birdeye is more complete, has a lot of features, has a good support, but need to pay. Google My Business is sufficient for our marketing strategy.
Chose Google Business Profile
The majority of web searches come from Google no doubt. Around 90%. Probably more than that. Google is the future of search engine marketing. Most people advertise on their search engine to be found for their services. Most people get their business from their google listings. …
Chose Google Business Profile
We have not really used anything like Google My Business as there is not really other tools out there, except maybe for the other search engines. However, we just focus on Google because it is the majority of the traffic.
Chose Google Business Profile
Google My Business is a fantastic tool to set your business and marketing up for success. If you're not actively [utilizing] it, ease start. Get your name out there and take advantage of their features and tools to generate leads and business awareness.

There is truly no tool in …
Chose Google Business Profile
The way Google My Business is easier to understand (intuitive) on both the owner of the business side as well as the customer-facing portion gives it an arm over Microsoft Advertising. GMB started the business listing trend and has left Microsoft only to copy the layout that …
Best Alternatives
BirdeyeGoogle Business Profile
Small Businesses
Yext
Yext
Score 8.9 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
BirdeyeGoogle Business Profile
Likelihood to Recommend
7.2
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.4
(0 ratings)
-
(0 ratings)
Usability
9.4
(0 ratings)
10.0
(0 ratings)
Support Rating
7.5
(0 ratings)
6.0
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BirdeyeGoogle Business Profile
Likelihood to Recommend
For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
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The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Pros
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
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  • I appreciate how you can select your amenities and customize your profile to stand out in a unique manner
  • it's super easy to add new products / post updates about your business
  • The use of pictures is helpful for our customers, we're at the end of a industrial park and it can be tricky to find the front of our office at times. Customers have mentioned our business profile pictures helped them locate us!
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Cons
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
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  • Sometimes it's difficult to verify a business if they are an online business and have no brick and mortar location.
  • I wish there was more control of how the reviews are sorted and a faster ability to dispute completely spammy reviews.
  • It would be helpful to have more captions in the photos, especially for restaurants because people post food photos without any descriptions and it's difficult to figure out what certain photos represent at times.
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Likelihood to Renew
I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
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No answers on this topic
Usability
The easiest program I've ever used in the medical field. Just one click to send a review and easy data entry to add customer into the system. The Birdeye program is actually fun to use and no prior skill is necessary!
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Google Business Profile is very user friendly for the users and well as the customers of the company. The customers have an easy time finding the information they need and posting and viewing reviews
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Support Rating
The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.
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Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Implementation Rating
Let Birdeye do what they do
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No answers on this topic
Alternatives Considered
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
Read full review
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the annual plan. When we made the purchase, we had several doubts to be able to implement this platform in our company, since the configuration of the location and the statistical analysis of search is somewhat complicated, but the Yext user support responded after 48 hours, and This did not allow us to quickly implement this software in our company, so we went to make a refund. Google My Business solved all our doubts, each one of the problems presented during the implementation of Google My Business in my company, were solved in just a few minutes since we received help from an online agent 24 hours a day. The implementation of this software was totally fast thanks to the excellent support we received.
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Return on Investment
  • One stop shop for Reviews are great, it saves marketing department time and money on if they were all separate.
  • I'm not sure about the surveys yet due to integration.
  • Listings is very easy to use with updating this saved us money compared to competitors.
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  • Provides social proof of real users experiences.
  • Is often the only information a visitor needs to visit your location providing a zero click search with no need to visit a website.
  • Ensures users can see an unbiased snapshot of a business.
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ScreenShots

Birdeye Screenshots

Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.