Birdeye vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.0 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.
$299
per month
Similarweb
Score 6.9 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month 1 user
Pricing
BirdeyeSimilarweb
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Offerings
Pricing Offerings
BirdeyeSimilarweb
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
More Pricing Information
Community Pulse
BirdeyeSimilarweb
Considered Both Products
Birdeye
Chose Birdeye
In my opinion, Birdeye cannot be compared to Repugen as their system is their own built from the ground up. Birdeye uses 3rd party tools to put out sub-par products.
Chose Birdeye
In my opinion, you can do everything Birdeye does in high-level and zapier for 1/10th the cost and much more customizations.
Chose Birdeye
It has been some them since I have used either one of those platforms but at the time Birdeye had plenty more features than the others. They were also the first one I found that had automatic review responding.
Chose Birdeye
I have not used another site that is better than Birdeye. None of the other sites I have tried, allow us to utilize 2 different means of contact. It is very simple to use and customer service gets issues resolved in a timely manner. An all-around great product. I would highly …
Chose Birdeye
I have not used any other platforms similar to Birdeye.
Chose Birdeye
I have not used any other product similar to Birdeye
Chose Birdeye
I have never used anything like Birdeye.
Chose Birdeye
It's way more modern and offers more options than Review Wave. It's much more user friendly.
Chose Birdeye
All of these are very similar from a tech stack and API integration standpoint. The dashboard with Birdeye is by far the most transparent, and easy to navigate. There are not a lot of upsells baked into it either. The customer service is also very responsive when we hit a …
Chose Birdeye
Did not other products beside Birdeye. This was recommended to us by a friend of our CEO.
Chose Birdeye
I feel like the social tool is way better than anything that Hootsuite can offer. Very user-friendly. Customizable to each clinic. Listen tool where you can do some social searches on things going on in your industry.
Chose Birdeye
We have a lot of reviews for our business from Trustpilot. They are also a great company to work with. What we appreciate about Birdeye over Trustpilot is Birdeye pushes our reviews out to Google and not just on their own site.
Chose Birdeye
Used Clio Grow and Lexicata before. Birdeye is much more user friendly but lacks all of the substantive features.
Chose Birdeye
We have not used any other products similar to Birdeye.
Chose Birdeye
Podium also has issues with account management and customer service. They are comparable but Birdeye has a better review request interface and reporting than Birdeye.
Chose Birdeye
Birdeye was more adaptable to the franchise structure. We liked the look and feel of Birdeye review-gathering emails. Listen360 had features that were innovative, but not quite right for us. We also found their emails less user-friendly.
Chose Birdeye
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of …
Chose Birdeye
We have never used any other platform like Birdeye.
Chose Birdeye
I have not used any other software prior to Birdeye. I was always managing manually in google sheets.
Similarweb
Chose Similarweb
We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool …
Chose Similarweb
Similar web Pro for me it is a perfect work tool since it allows me to make my searches for possible clients much easier, simpler, and best of all faster, now, it not only shows me information about the prospective client but it also shows me a comparison with possible …
Chose Similarweb
Though these other products provide contact details on leads, it doesn't tell you anything about the relevance of their business.

This is where similarweb pro comes in!
Chose Similarweb
The ability to have the lion's share of data I need under one dashboard is a time-saver. Collating data from multiple places makes the process cumbersome. Similarweb solves this problem for me.
Chose Similarweb
Similarweb provides a more holistic approach to digital intelligence than SEMRush or Ahrefs. While both SEMRush and Ahrefs are great for SEO/Keyword analysis, they lack the robustness and additional intelligence that Similarweb provides
Chose Similarweb
Similarweb PRO has the best paid vs organic data splits, but data.ai gets more into the app front.
Chose Similarweb
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels …
Chose Similarweb
None of the competitors have the depth of features nor the depth of data that Similarweb has.
Chose Similarweb
Similarweb as a free tool was helping us since ages, but after evaluating the different tools, we found Similarweb as cost effective and deep reporting and analysis tool. Similarweb helped us in getting deeper understanding with its reporting features and helped to go deeper in …
Chose Similarweb
I havent used any other products that are like Similarweb
Chose Similarweb
Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features …
Chose Similarweb
SEMRush is great for keyword and link building research and analysis, but it's traffic estimates for websites can be quite inaccurate in comparison to Similarweb.
Chose Similarweb
Similarweb does everything the other tools do and more. Love that they are integrating with ZoomInfo to help with business development!
Chose Similarweb
They are different systems and they complement themselves pretty well.
Whereas Similar Web PRO is focused on the external side of the business, on the shopper and market behavior, Intellibrand focuses on digital shelf and execution INSIDE the platforms.
Therefore, this unique …
Chose Similarweb
Similarweb allows us to see traffic of key competitors in key markets, with traffic broken down monthly, overtime to see trends in the market and to allow us to see channel breakdown overtime. This helps us to assess our own tactics and to make smarter investments into key …
Chose Similarweb
I have used SEMRush in my previous company for SEO and Comp analysis but SimilarWeb PRO is much user friendly and much more useful.
Chose Similarweb
I only used trial versions of other tools so my points might be not fair, but as far as I had the opportunity to check Similar Web Pro was better than the competition in terms of traffic verification, finding similar websites and other similar metrics. The only metric that I …
Chose Similarweb
The insight into the competitor sights is unmatched as Google Analytics doesn't allow this. The level of top level data you can receive from Analytics is in Similarweb but is taken one step further within Similarweb to show how it stacks up against others rather than auditing …
Chose Similarweb
Something that sets SimilarWeb apart from other products is the monthly calls and customer service to share information on how we can better use the features and describing new features.
Features
BirdeyeSimilarweb
SEO
Comparison of SEO features of Product A and Product B
Birdeye
-
Ratings
Similarweb
8.0
Ratings
Keyword analysis00 Ratings8.00 Ratings
SERP ranking tracking00 Ratings7.20 Ratings
Competitive analysis00 Ratings8.90 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Birdeye
-
Ratings
Similarweb
7.8
Ratings
Competitor Research00 Ratings8.80 Ratings
Competitor alerts00 Ratings8.60 Ratings
Market Insights and Reports00 Ratings7.30 Ratings
Best Alternatives
BirdeyeSimilarweb
Small Businesses
Yext
Yext
Score 8.9 out of 10
Zoho Social
Zoho Social
Score 8.9 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
Ahrefs
Ahrefs
Score 9.0 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BirdeyeSimilarweb
Likelihood to Recommend
7.2
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
8.4
(0 ratings)
9.1
(0 ratings)
Usability
9.4
(0 ratings)
7.3
(0 ratings)
Support Rating
7.5
(0 ratings)
6.8
(0 ratings)
Implementation Rating
9.1
(0 ratings)
8.2
(0 ratings)
User Testimonials
BirdeyeSimilarweb
Likelihood to Recommend
For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
Read full review
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
Pros
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
Read full review
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
Cons
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
Read full review
  • Top Pages Data: In the past, Similarweb PRO provided extensive data on a website's top pages, allowing for a deeper understanding of competitors' content strategies. However, the platform has reduced the extent of this information in recent years, limiting the insights users can glean. Restoring more comprehensive top pages data would be a valuable addition to the platform.
  • Data Accuracy: While Similarweb PRO generally provides accurate data, there have been instances where the reported numbers deviate from the actual figures, particularly for smaller or niche websites. Improving the platform's data accuracy, especially for less prominent sites, would enhance the overall reliability of the tool.
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Likelihood to Renew
I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
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I use it every single day and its essential to succeeding in my role
Read full review
Usability
The easiest program I've ever used in the medical field. Just one click to send a review and easy data entry to add customer into the system. The Birdeye program is actually fun to use and no prior skill is necessary!
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Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
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Support Rating
The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.
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Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
Let Birdeye do what they do
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We liked it, things can always be better
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Alternatives Considered
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
Read full review
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
Read full review
Return on Investment
  • One stop shop for Reviews are great, it saves marketing department time and money on if they were all separate.
  • I'm not sure about the surveys yet due to integration.
  • Listings is very easy to use with updating this saved us money compared to competitors.
Read full review
  • Similarweb PRO has helped us gain conviction in industries or companies we're interested in early on and, conversely has helped us kill deals where see many negative indicators
  • Helped us give our portfolio companies insights into their own website performance vs. competitors
Read full review
ScreenShots

Birdeye Screenshots

Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.