Bitly vs. UTM.io
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Bitly | Score8.3 out of 10 | N/A | Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008. | $35 per month |
 UTM.io | N/A | N/A | UTM.io lets users build, share and sync UTMs with a team, displacing messy spreadsheets and aiming to improve good campaign data in marketing analytics. It is available for limited use with a perpetually free plan, and it is available on a Premium plan, billed annually, that features Shared Workspace Templates, Attributes, & Parameters, Parameter Groupings, Pretty Names, and a UTM Cleaner. And the Enterprise plan offers customization to suit larger companies' needs. | N/A |
| Bitly | UTM.io | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Bitly | UTM.io | |
|---|---|---|
| Likelihood to Recommend | 9.0 | - |
| Likelihood to Renew | 10.0 | - |
| Usability | 9.5 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.0 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 8.0 | - |
| Configurability | 7.0 | - |
| Product Scalability | 9.0 | - |
| Vendor post-sale | 9.0 | - |
| Vendor pre-sale | 9.0 | - |