Blackbaud Target Analytics vs. Greater Giving

Target Analytics is great for organizations that are trying to "mine for gold." There are packages and products that can allow you to clean up your data, append the data, and then finally, score the data to create an increased potential for finding major donors and supportive constituents hiding in your database.

Greater Giving is well suited for an organization that is looking to save money on their event software and need a full service solution. It is not as sophisticated as others on the market, but it will allow you to get everything you need done for a reasonable price. This is meant to be used by nonprofit event professionals.

Incentivized

• Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
• Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
• Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.

• Greater Giving is very user-friendly for both staff and volunteers
• Greater Giving sales and receipt generating features are well received by the guest at our event
• Greater Giving provides excellent customer support - in particular, their "night of" event support

Incentivized

• Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
• Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
• With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).

Incentivized

• Love to see more places to log expenses, so you can run a total report of net income.
• It's often a bit wide for my screen, which I can work around.

Incentivized

Greater Giving is very intuitive. It’s easy to set up in the backend and change as needed. Anytime we couldn’t figure something out on our own, our customer service representative was always available and super helpful!

Incentivized

While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well

Incentivized

Online support was one of the worst customer service experiences I've ever had (I would give them a 1). Phone support and implementation support were very nice and knowledgeable.

No one product can give a complete picture of your prospect. We like to layer products to be sure we get second and sometimes third confirmations that we are looking at the right prospect and accurate assets for that prospect. All these vendors use similar data sources and algorithms, but the unique ways they each present the data along with each using a different data source update timetable really helps to put all the pieces of the puzzle that is our prospect together and ensures we are looking at the the most complete picture possible for our gift officers. ResearchPoint is a key component in this puzzle for us with the icing on the top being its seamless integration with The Raiser's Edge. Being able to qualify real estate, business info, philanthropic and political giving and then sync it to the Prospect tab with one click is a huge gift!

Incentivized

We currently use Eventbrite for our pre-event ticket and sponsorship sales as they have a much more streamlined webpage that is customizable, they allow us to pass on the fees to our purchasers, AND they do not charge an annual fee on top of the processing fees. However, they do not have the ability to let you swipe a credit card in advance - you need a membership to Bidding for Good to do so. We tried using Eventbrite and Bidding for Good for only 1 event before we switched back to Greater Giving. Neither platform allowed you to send out tax receipts and the on-site event management was subpar compared to the ease of Greater Giving.

Incentivized

• ResearchPoint gives us peace of mind that we have the right prospect thru their confidence level scores and just by having accurate information most of the time.
• ResearchPoint often shows us gifts to other orgs or real estate we did not find from other sources.
• I can't really come up with a negative impact on ROI!

Incentivized

• Having one system that can manage online donations, ticket purchases, online auction, donor tax letters, etc. has created efficiency for my org.
• Reports are flawed and lack of data integration with other systems causes me to do a lot of unnecessary manual work.