Blended Sense vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blended Sense
Score 8.8 out of 10
N/A
Blended Sense is a media technology company headquartered in Austin, that matches creative professional to the right projects to produce and distribute digital assets quickly. They aim to empower small business owners with content kits filled with media essential for everyday business. Also, they state Creative Professionals benefit from reliable earnings, community, and perks.
$499
per month
Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
Blended SensePercolate, now part of Seismic
Editions & Modules
E-Commerce
$499
per month
Professional Services
$1,499
per month
No answers on this topic
Offerings
Pricing Offerings
Blended SensePercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalRequired
Additional DetailsAll plans include: Professional content capture 250 GB Storage Compatible for all platforms Professional content editing Asset Organization Dedicated Producer Tailored content plan Asset Tagging Matched Creative Team
More Pricing Information
Community Pulse
Blended SensePercolate, now part of Seismic
Features
Blended SensePercolate, now part of Seismic
Content Creation
Comparison of Content Creation features of Product A and Product B
Blended Sense
6.8
Ratings
17% below category average
Percolate, now part of Seismic
8.6
Ratings
7% above category average
Ideation6.30 Ratings8.60 Ratings
Approval workflows7.00 Ratings8.60 Ratings
Content collaboration7.00 Ratings8.10 Ratings
Content calendar7.10 Ratings8.50 Ratings
Network for content licensing/production00 Ratings9.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Blended Sense
7.4
Ratings
9% below category average
Percolate, now part of Seismic
8.4
Ratings
4% above category average
Content hub9.10 Ratings7.60 Ratings
Forms / Gated content7.10 Ratings00 Ratings
Content distribution6.30 Ratings8.60 Ratings
Content promotion7.10 Ratings9.00 Ratings
Content automation7.10 Ratings8.50 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Blended Sense
9.1
Ratings
15% above category average
Percolate, now part of Seismic
9.4
Ratings
18% above category average
Audience profiling and targeting9.10 Ratings00 Ratings
Closed-loop tracking and reporting00 Ratings9.10 Ratings
Content performance analytics00 Ratings10.00 Ratings
Campaign optimization dashboard00 Ratings9.10 Ratings
User Ratings
Blended SensePercolate, now part of Seismic
Likelihood to Recommend
8.8
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Blended SensePercolate, now part of Seismic
Likelihood to Recommend
Well suited for social media captures/clips and more promotional-based requirements. Less suited for event capture (though they do it well) simply because of the way they organize assignments and contracts.
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Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
  • A wide variety of creative talent resources.
  • Allow for expert creative talent without the in-house costs.
  • Flexibility to serve around the Austin area.
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  • You can schedule all the planning done for each social network, with the date and time you want to publish, without any inconvenience.
  • It has many templates of campaigns and content for social networks, which facilitates the work and the workload of designers and community managers.
  • The management of the marketing campaign is very efficient, as it monitors the progress, performance, and progress of the campaign also presents a complete statistical report that helps to improve the plans and strategies used.
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Cons
  • Because they use different creators, sometimes the standards of quality are different
  • The production timeline and how they schedule creativity doesn't always work for the quick turnaround on projects
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  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
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Likelihood to Renew
No answers on this topic
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
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Implementation Rating
No answers on this topic
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Other than taking pictures and videos on my own, Blended Sense is the only company I’ve used. I am aware of other companies out there that do similar things, but I don’t think any of them can compare to what Blended Sense has to offer. No need to go elsewhere
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Three major areas separate Percolate from the competition in my POV:
  • They view themselves as truly, an all-in-one SaaS model. Other large, enterprise platforms, like Sprinklr, have the old a la carte approach to their platforms. Everything is extra. Every new addition or component comes at a cost and does not automatically update your license. Percolate has a different approach. If it is an update and it is good for the platform, you should get it. Therefore, they update the tool OFTEN and always evolving the functionality.
  • Which leads to my next point, Percolate wants to build the best-in-class social content management tool, period. Therefore, they are not chasing ways to upcharge you with new functions and modules. They focus on their core product and make it better and better.
  • Lastly, the pricing is simple and easy to understand. The cost is the cost.. no hidden details. Good luck getting that transparency with platforms like Sprinklr or Radian6.
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Return on Investment
  • I think Blended Sense has helped create pieces that align with our branding
  • Blended Sense has helped us create promotional event materials
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  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar