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Blended Sense

Score8.8 out of 10

3 Reviews and Ratings

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What is Blended Sense?

Blended Sense is a media technology company headquartered in Austin, that matches creative professional to the right projects to produce and distribute digital assets quickly. They aim to empower small business owners with content kits filled with media essential for everyday business. Also, they state Creative Professionals benefit from reliable earnings, community, and perks.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Blended Sense has to offer, as determined by TrustRadius' reviewers.
Based on 3 ratings of Blended Sense's features
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Top Performing Features

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 9.2

  • Audience profiling and targeting

    Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

    Category average: 8

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 7.6

Areas for Improvement

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.9

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 8.1

Reviews

What users are saying about Blended Sense.
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Blended Sense Review

Dalwin Garcia, MBAView profile
Owner in Sales at Blue Anchor Properties (1-10 employees employees)

Pros

  • Excellent job at matching us with our creatives
  • Our videos are always amazing
  • Our photos are awesome
  • Super professional and always willing to hop on a call to discuss literally anything that has to do with our business

Cons

  • The only issue, which has since been resolved, was the availability of our creatives. Blended Sense went ahead and matched us with other awesome creatives to serve as backups in case our original crew isn’t available. This was an issue that has since been resolved.

Return on Investment

  • Our IG page has grown organically thanks to the content that Blended Sense produces for us
  • When we speak to sellers they tell us all the time how much they love our IG and Facebook pages

A Quick Glance

Incentivized
Amanda Gallagher
Content Manager in Marketing at ABBA Connect (1-10 employees employees)

Pros

  • Audiograms
  • Video Clips
  • Event Captures

Cons

  • Because they use different creators, sometimes the standards of quality are different
  • The production timeline and how they schedule creativity doesn't always work for the quick turnaround on projects

Return on Investment

  • I think Blended Sense has helped create pieces that align with our branding
  • Blended Sense has helped us create promotional event materials

Other Software Used

Buffer

Well-Blended

Incentivized
Verified User
Director in Social Media (1-10 employees employees)

Use Cases and Deployment Scope

We used Blended Sense to capture creative content for our social media channels. We'd meet with this organization monthly to discuss options for capturing event content and promotional content for our organization.

Pros

  • A wide variety of creative talent resources.
  • Allow for expert creative talent without the in-house costs.
  • Flexibility to serve around the Austin area.

Cons

  • Not all the talent is created equal--some photogs + videographers were better than others.
  • On occasion, we had misaligned visions for the creative content.
  • Because they aren't in-house, but contracted, you have to socialize every assigned creative to the mission/vision of your organization.

Most Important Features

  • Flexibility to provide for the creative needs of the organization
  • Budget-friendly

Return on Investment

  • It helped us grow our brand on social media.

Other Software Used

Buffer