Bloomreach - The Agentic Platform for Personalization vs. Salesforce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Salesforce Experience Cloud
Score 7.9 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Pricing
Bloomreach - The Agentic Platform for PersonalizationSalesforce Experience Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach - The Agentic Platform for PersonalizationSalesforce Experience Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Bloomreach - The Agentic Platform for PersonalizationSalesforce Experience Cloud
Considered Both Products
Bloomreach - The Agentic Platform for Personalization
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization is doing a lot of great work with GenAI and ML Model development which is something very special in a CDP offering. It also does marketing automation and A/b testing which lot of vendors have their own instead of having all …
Chose Bloomreach - The Agentic Platform for Personalization
I've selected Bloomreach cause it has Omnichannel orchestration and CDP in one.
Chose Bloomreach - The Agentic Platform for Personalization
The combination of af Marketing Automation tool and a Customer Data Platform in one was a great reason for choosing Bloomreach instead of splitting these into separate systems.
Chose Bloomreach - The Agentic Platform for Personalization
Stand out topics:
- Ease of use
- Multi-market support
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is robust product that benefits from steady investment and some good experience. It lacks some of the latest automations and has a cost structure that is hard to manage and monitor. It is not user friendly but does accomplish most of the tasks we want to complete …
Chose Bloomreach - The Agentic Platform for Personalization
Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support …
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach Commerce Experience Cloud is a great tool if you're in the B2C business and has a lot of different functionality to target a bigger database.
Chose Bloomreach - The Agentic Platform for Personalization
From a functionality perspective, Bloomreach Commerce Experience Cloud is on par or better than both alternatives at a much better price level.
Chose Bloomreach - The Agentic Platform for Personalization
Google Analytics
Chose Bloomreach - The Agentic Platform for Personalization
The ease of use of Bloomreach Commerce Experience Cloud and the scalability far exeeds that of Selligent. Selligent did have a number of things i did like such as a multilanguage dropdown which made it easy to switch between countries and lables. However teaching a new recruit …
Chose Bloomreach - The Agentic Platform for Personalization
The editing options are less but this restriction makes sure u get the most reliable data sources for your campaigns. It is also faster to build flows and calculate audiences.
Chose Bloomreach - The Agentic Platform for Personalization
The flexibility in Bloomreach can't be beaten by the other platforms. The customer service and the software
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach definitely has a lot more options and functionalities
Chose Bloomreach - The Agentic Platform for Personalization
At the time we changed the solution Bloomreach was much more far in the integration part and all other communication channels were added into the one scenerio builder using unique logic for filtering customers in order to segment them for particular campaigns.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach allows for a far more detailed analysis of customer data than the other platforms compared to. The other platforms do provide far more out-of-the-box than Bloomreach, but would not allow us to bring the analytics function of the business in-house as Bloomreach has.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach Commerce Experience Cloud is probably most unique in its lightweight yet robust architecture. Its scenarios, even ones relying on webhooks and complex logic, run really quickly as well as reliably. Compared to Salesforce Marketing cloud, it offers a more modular …
Chose Bloomreach - The Agentic Platform for Personalization
Airship is very new and limited in it's capabilites.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is by far the most complex tool I have worked on, and offers a complete set in one place.
Chose Bloomreach - The Agentic Platform for Personalization
Compared to Adobe Campaign, Bloomreach Commerce Experience Cloud is a much more modern tool more in line with the latest technologies. It does have a much narrower toolset though, but what limits it in one way allows it to concentrate and deliver very good results. Further to …
Chose Bloomreach - The Agentic Platform for Personalization
It was not a decision by me, but more like from the management and team leads.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. DotDigital is also very powerful but not more so than Bloomreach. …
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and …
Chose Bloomreach - The Agentic Platform for Personalization
In my opinion, Bloomreach Commerce Experience Cloud is by far much better than other platform I've used before, the level of customisation you can do within the platform both from a marketing point of view but also from an analytics point of view is incredible.
Chose Bloomreach - The Agentic Platform for Personalization
Better in almost every aspect.
Only benchmark I'd consider are the calendar views and priority queue of Optimove.
Chose Bloomreach - The Agentic Platform for Personalization
Salesforce Marketing Cloud Email Studio
Salesforce Experience Cloud
Chose Salesforce Experience Cloud
I have used Oracle Fusion and it was super slow if compared to Salesforce. The loading time was longer and information was not organized in a simple way like Salesforce. Even though I haven't participated in the decision process of subscribing to Salesforce, as an employee I …
Chose Salesforce Experience Cloud
Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on …
Chose Salesforce Experience Cloud
Salesforce Experience Cloud (formerly Salesforce Community Cloud) is better when you are using Salesforce for applications. Drupal is a solid open-source web content management system for internal and external websites, but if you are using Salesforce for services or case …
Chose Salesforce Experience Cloud
We already have Salesforce Sales and Service Cloud and integration with Salesforce Experience Cloud is easier to configure and manage.
Chose Salesforce Experience Cloud
We are currently using Vanilla to manage our community (including our knowledge base & ideas), but will be moving to [Salesforce Experience Cloud (formerly Salesforce Community Cloud)] within the quarter. We decided to move forward with Experience Cloud because it integrates so …
Chose Salesforce Experience Cloud
Does not have direct access to the Salesforce data, must integrate and maintatin that integration which is costly. Just having a single source login is valuable.
Chose Salesforce Experience Cloud
I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, …
Chose Salesforce Experience Cloud
After evaluating others on the market, we found that Salesforce Community Cloud comes with many more features than it competitors. Also Salesforce Community Cloud is way more user-friendly than others. And above all, we were looking for faster sales support in which Salesforce …
Chose Salesforce Experience Cloud
Before Community Cloud, a common alternative was the development of web sites externally with integration to Sales Cloud being made from external API calls. This is a far costlier and more complex endeavour since it requires a dedicated development team to create and maintain …
Chose Salesforce Experience Cloud
Overall, Salesforce is the most effective solution since it is part of an integrated stack to house and activate CRM audiences within an email, but also expand upon it via the DMP. This can allow for cross channel reach and exposure frequency measurement. If we were to partner …
Chose Salesforce Experience Cloud
Salesforce has highly customizable lead management and scoring, while HubSpot can get small businesses up and running quickly with lead generation via content marketing. HubSpot is unique in its focus on inbound and content marketing—in fact, that's at the core of what the …
Chose Salesforce Experience Cloud
I never found another database solution that works as well as Salesforce.
Chose Salesforce Experience Cloud
As our client already used Salesforce CRM, it is a simple integration tasks to link Community to CRM. As such this was a quick deployment with the base data already being present and easily linked to.
Chose Salesforce Experience Cloud
I’m sure Salesforce does this as well but we were able to create many macros for Zendesk, that helped our agents interact with customers on a very consistent basis. We haven’t quite got that far in our organization, but I do think it would be useful to our agents.
Chose Salesforce Experience Cloud
Overall, Communities provides additional features and better front end experience.
Chose Salesforce Experience Cloud
Salesforce Community Cloud was purchased by the company and I was not a decision-maker or involved in the implementation process. Simply a user.
Chose Salesforce Experience Cloud
Zendesk was far better at case management.

Atlassian Confluence for knowledge base was not perfect but it was better than Community Cloud for search and appearance for the FAQ.
Chose Salesforce Experience Cloud
Other online community forum software vendors include, HiveBrite, ForumBee and Memeni. the main competitor being HiveBrite. Additional tools with chat functionality may also include Slack which i have used. Having th ability to create groups by product / team / region etc.

Chose Salesforce Experience Cloud
I have personally not used any other software comparable to Salesforce Community Cloud at this time.
Chose Salesforce Experience Cloud
We have only ever used a different internal program that was custom built by our web team. It was not functional with Outlook and all the other systems we use daily. Salesforce is our central hub for everything!
Chose Salesforce Experience Cloud
Community Cloud is directly connected to the database (Salesforce), so there is no need for a 3rd party or an API to bring systems together. This means that CRM users can see all Intranet items from Salesforce directly. It's also extremely straight forward in use, but can be …
Chose Salesforce Experience Cloud
This is the only product we have used.
Chose Salesforce Experience Cloud
I did not select Community Cloud, but since we had the Salesforce platform it was preferred to use this instead of Office 365. I currently use SharePoint at my new organization and there is a much higher level of participation, customization, storage, and synchronicity among …
Features
Bloomreach - The Agentic Platform for PersonalizationSalesforce Experience Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.9
Ratings
4% above category average
Salesforce Experience Cloud
-
Ratings
WYSIWYG email editor8.60 Ratings00 Ratings
Dynamic content7.80 Ratings00 Ratings
Ability to test dynamic content7.80 Ratings00 Ratings
Landing pages6.40 Ratings00 Ratings
A/B testing7.90 Ratings00 Ratings
Mobile optimization8.20 Ratings00 Ratings
Email deliverability reporting7.70 Ratings00 Ratings
List management7.90 Ratings00 Ratings
Triggered drip sequences8.60 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.2
Ratings
5% above category average
Salesforce Experience Cloud
-
Ratings
Lead nurturing automation8.80 Ratings00 Ratings
Lead scoring and grading8.20 Ratings00 Ratings
Data quality management7.30 Ratings00 Ratings
Automated sales alerts and tasks8.60 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
8% above category average
Salesforce Experience Cloud
-
Ratings
Calendaring8.50 Ratings00 Ratings
Event/webinar marketing7.50 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
6% above category average
Salesforce Experience Cloud
-
Ratings
Social sharing and campaigns7.80 Ratings00 Ratings
Social profile integration8.30 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.4
Ratings
1% above category average
Salesforce Experience Cloud
-
Ratings
Dashboards7.20 Ratings00 Ratings
Standard reports7.10 Ratings00 Ratings
Custom reports7.90 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
7% above category average
Salesforce Experience Cloud
10.0
Ratings
18% above category average
API7.80 Ratings10.00 Ratings
Role-based workflow & approvals8.20 Ratings00 Ratings
Customizability7.80 Ratings00 Ratings
Integration with Salesforce.com7.20 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.90 Ratings00 Ratings
Integration with SugarCRM8.10 Ratings00 Ratings
Third-party software integrations8.30 Ratings00 Ratings
Internationalization / multi-language00 Ratings10.00 Ratings
Security
Comparison of Security features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Salesforce Experience Cloud
10.0
Ratings
20% above category average
Role-based user permissions00 Ratings10.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Salesforce Experience Cloud
9.3
Ratings
20% above category average
WYSIWYG editor00 Ratings8.00 Ratings
Code quality / cleanliness00 Ratings10.00 Ratings
Admin section00 Ratings10.00 Ratings
Page templates00 Ratings10.00 Ratings
Library of website themes00 Ratings8.00 Ratings
Mobile optimization / responsive design00 Ratings10.00 Ratings
Publishing workflow00 Ratings10.00 Ratings
Form generator00 Ratings8.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Salesforce Experience Cloud
8.6
Ratings
18% above category average
Content taxonomy00 Ratings9.00 Ratings
SEO support00 Ratings8.00 Ratings
Bulk management00 Ratings8.00 Ratings
Availability / breadth of extensions00 Ratings8.00 Ratings
Community / comment management00 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Salesforce Experience Cloud
8.0
Ratings
7% below category average
Conversion tracking00 Ratings8.00 Ratings
Test reporting00 Ratings8.00 Ratings
Funnel Analysis00 Ratings8.00 Ratings
User Segmentation00 Ratings8.00 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Salesforce Experience Cloud
10.0
Ratings
8% above category average
Campaign management00 Ratings10.00 Ratings
Cloud enablement00 Ratings10.00 Ratings
Content aggregation00 Ratings10.00 Ratings
Content classification00 Ratings10.00 Ratings
Multi-channel content personalization00 Ratings10.00 Ratings
Customer data analytics00 Ratings10.00 Ratings
DXP Third-Party Integrations00 Ratings10.00 Ratings
Multi-website management00 Ratings10.00 Ratings
Digital asset management00 Ratings10.00 Ratings
Editorial workflows and task management00 Ratings10.00 Ratings
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Bloomreach - The Agentic Platform for PersonalizationSalesforce Experience Cloud
Small Businesses
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Score 9.9 out of 10
Bloomreach - The Agentic Platform for Personalization
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Score 8.6 out of 10
Medium-sized Companies
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Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
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User Ratings
Bloomreach - The Agentic Platform for PersonalizationSalesforce Experience Cloud
Likelihood to Recommend
9.8
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.6
(0 ratings)
9.4
(0 ratings)
Availability
8.1
(0 ratings)
-
(0 ratings)
Performance
7.4
(0 ratings)
9.1
(0 ratings)
Support Rating
9.1
(0 ratings)
7.7
(0 ratings)
In-Person Training
8.4
(0 ratings)
-
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
7.2
(0 ratings)
-
(0 ratings)
Configurability
8.6
(0 ratings)
-
(0 ratings)
Ease of integration
8.8
(0 ratings)
9.4
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(0 ratings)
-
(0 ratings)
User Testimonials
Bloomreach - The Agentic Platform for PersonalizationSalesforce Experience Cloud
Likelihood to Recommend
Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.
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[Salesforce Experience Cloud (formerly Salesforce Community Cloud)] seems to be very well suited for what we want to use it for, which is to allow customers to have access to their ongoing and already-resolved cases, which will save our customer success team time and allow for transparency. It also seems well-suited for fine-tuning knowledge libraries, as it allows you to track the knowledge articles that are most impactful (and conversely, those that are less impactful) as you are able to track the path that customers use to self-serve ahead of submitting a ticket. I haven't run into any scenarios yet where we wanted to use Experience Cloud as a solution but discovered that it wasn't a fit.
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Pros
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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  • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
  • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
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Cons
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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  • None that come to mind - integrations, experience, and use is great! However, if you're trying to learn it yourself, you may benefit from consulting an expert. Or, if you're wondering if it's good for you, a business analysis will suit you well before you implement to save yourselves, time, money, efforts, and even people.
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Likelihood to Renew
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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No answers on this topic
Usability
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
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Reliability and Availability
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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No answers on this topic
Performance
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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Through ease of use and expandability, I think that Community Cloud is a best in class at exposing Salesforce integrations, as well as expandability in working through building custom add-ons for Salesforce for collaborations and self-service. Additionally, the speed to market on these changes are lightning-quick and allow for experimentation.
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Support Rating
I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.
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We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
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In-Person Training
The Training was awesome
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No answers on this topic
Online Training
very informative and patient
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No answers on this topic
Implementation Rating
All the deployments were done on time
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No answers on this topic
Alternatives Considered
Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support received from the Bloomreach Composable Personalization Cloud support team is also superior to that of any platform I have used previously, often receiving replies and advice within one hour of messaging.
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Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
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Scalability
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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No answers on this topic
Return on Investment
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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  • Its given us much better issue and customer satisfaction tracking, since before Community Cloud much of our communications were extremely siloed within Outlook. We had no visibility because communications happened on an individual basis rather than a holistic level (the company).
  • We've increased user interaction and given our customers a reason to come to the website repeatedly.
  • Our costs have gone up, naturally, as the system proves to be a strong solution. We have pulled in other resources and teams which requires more licenses. I guess that's a sign of success but also a cost.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history