TrustRadius

Bombora vs. Datanyze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bombora
Score 8.2 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
Datanyze
Score 9.0 out of 10
N/A
Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.N/A
Pricing
BomboraDatanyze
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BomboraDatanyze
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBombora is based on: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support needed to get started—
More Pricing Information
Community Pulse
BomboraDatanyze
Considered Both Products
Bombora
Verified User
Anonymous
Chose Bombora
They are different platforms, we actually think they both work in unison, as Bombora does not provide as much granular information on the company and who is actually searching, however, they provide a stronger initial overview of user intent than other products and a holistic …
Verified User
Anonymous
Chose Bombora
N/A - have not evaluated other services.
AN
Amanda Neal
Marketing Operations
Chose Bombora
Albacross is more specific to anon user identification on our personal site, which is exact product buying intent rather than just industry. Bombora give broader insight, albacross more specified.
Verified User
Anonymous
Chose Bombora
On a par, we use all three of these either currently or in the past
Each tool has its benefits it would be good for the tools to co-exist and learn to further the improvement
Bombora is the current go to and continues to deliver - that said the marketplace is competitive, so we …
Verified User
Anonymous
Chose Bombora
Above average performance on a broader base of contacts
Verified User
Anonymous
Chose Bombora
Enjoy Bombora a lot more than when we had Demandbase. DB seemed a lot clunkier, harder to use. Salespeople didn't trust the data as much.
Verified User
Anonymous
Chose Bombora
One major factor that influenced to have Bombora apart from the quality of data is competitive pricing.
Aly Ryan | TrustRadius Reviewer
Aly Ryan
Global Advanced Lead Generation
Chose Bombora
Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.
Verified User
Anonymous
Chose Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
Verified User
Anonymous
Chose Bombora
Bombora has a far lower expense for the service, despite the quality of data. It is a big enough gap to be a major factor in deciding which product to use, for still excellent quality data in comparison to Clearbit. It is also much easier to integrate with our services.
Verified User
Anonymous
Chose Bombora
I haven't compared them to other vendors, but I have heard of 6sense.
Verified User
Anonymous
Chose Bombora
I haven't used any other, as Bombora has always remained the best in class in my experience.
Verified User
Anonymous
Chose Bombora
6sense, G2 for Buyers, TechTarget Priority Engine, ZoomInfo SalesOS and LinkedIn Sales Navigator
Verified User
Anonymous
Chose Bombora
While we use both TechTarget and Bombora at our company, Bombora provides a better high level view for our Marketing department to use for our various programs and initiatives. On the other hand, TechTarget is a better tool for Sales to easily identify prospects with high …
Verified User
Anonymous
Chose Bombora
I do not have a ton of experience with the other products but from the demos and calls I was on Bombora was the leading product in this area.

Additionally, the main deciding factor about choosing Bombora was their stellar sales team that prioritized our business needs over any …
Verified User
Anonymous
Chose Bombora
Bombora is solid, but room for improvement
Verified User
Anonymous
Chose Bombora
We saw more features with some competitors, but Bombora fits into our budget nicely and is a nice starting tool.
Connor Jenkins | TrustRadius Reviewer
Connor Jenkins
Marketing Director
Chose Bombora
If Bombora is the fuel for the engine (the data), then 6sense and Qualified are the airplanes. We were looking for more data/fuel to throw on our revenue generating engine and didn't need a full suite of features to automate our outreach for us. We are a small company and …
Phil Parrish | TrustRadius Reviewer
Phil Parrish
Co-founder, Managing Director
Chose Bombora
Bombora provides the best B2B targeting solutions for paid media relative to competitors. Madison Logic is a great B2B provider for brands looking to get content (e.g. case studies, white papers, eBooks, etc.) distributed and syndicated to a broader B2B audience. Bombora …
Verified User
Anonymous
Chose Bombora
Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is …
Datanyze
Chose Datanyze
I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
MM
Marisa Martin
Business Development Representative
Chose Datanyze
BuiltWith does not offer as comprehensive of a software analysis compared to Datanyze. You can get by with BuiltWith, but for larger non-profit organizations that have many different systems, Datanyze is a better fit. When working with smaller organizations, you can get by just …
Verified User
Anonymous
Chose Datanyze
I think Clearbit is a superior product to Datanyze, though it isn't always as user-friendly as Datanyze always was. Clearbit has much better integrations with email service providers so that you can get accurate information on people you solicit as you are writing them emails …
Verified User
Anonymous
Chose Datanyze
We assessed a Datanyze competitor called Datafox multiple times via calls and meetings. They reach out to us all the time but overall we felt that Datanyze seemed like the better product and was also a little more affordable.
Verified User
Anonymous
Chose Datanyze
We used to use RainKing, but found the quality of the data extremely lacking. Roles had changed, contact info had changed, and we were not seeing the engagement from outreach to those lists. Also aware of ZoomInfo, but did not try that after results with RainKing.
Jayme Manos | TrustRadius Reviewer
Jayme Manos
Corporate Account Executive - West
Chose Datanyze
We use both tools as neither has the complete data set that our sales team needs. Datanyze is one of the best for company data points and technologies that a company uses, but we use ZoomInfo and others to get email addresses and phone numbers once we identify our target …
Verified User
Anonymous
Chose Datanyze
We selected Datanyze at the time because it was the most comprehensive in terms of the types of accounts they had profiled in their database as compared to ZoomInfo and DiscoverOrg. Datanyze has really strong search/list building functionality. At this point within our team, …
Steve Kim | TrustRadius Reviewer
Steve Kim
Sr. Manager, Revenue Operations
Chose Datanyze
The UI of Datanyze is better than some of the alternatives. They also maintain information on certain technologies that other vendors do not. I also like the company notification (i.e. when a company changes a technology). As far as other features, I have seen that they are …
Verified User
Anonymous
Chose Datanyze
Datanyze has done a sufficient job at providing me and my team with insights in the mobile industry. They do not have an iOS footprint like the other platforms I have used like Mixrank and Apptopia. I have found Datanyze's SDK information on the Google Playstore to be the most …
Verified User
Anonymous
Chose Datanyze
I recently evaluated a few other techno-graphic companies, and they seemed to be more expensive when it comes to the cost of exporting data.
Adam Hanneman | TrustRadius Reviewer
Adam Hanneman
Account Executive
Chose Datanyze
Datanyze has much deeper information around the tech stacks that companies are using. They are not always 100% accurate but I have found them to be much better than other solutions. We selected them because they are laser focused on what they do and not trying to be all things …
Thomas Henderson | TrustRadius Reviewer
Thomas Henderson
Acquisition Manager
Chose Datanyze
Datanyze was originally offering contact information. This was a main reason for choosing the service. Something happened and they no longer offered emails for company contacts. Had we known the contact feature wasn't going to be a part of the service in the future, we wouldn't …
Verified User
Anonymous
Chose Datanyze
Datanyze is solid product but needs to expand its iOS support and improve some of its accuracy. Overall I like it more than the other platforms and we currently have a annual subscription with them.
Verified User
Anonymous
Chose Datanyze
Data.com has better lead info but Datanyze allows you to look into the technologies used by a company which provides a great deal of benefit when prospecting so that you know what questions to ask when trying to start or influence a conversation.
Features
BomboraDatanyze
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bombora
7.7
Ratings
6% below category average
Datanyze
8.6
Ratings
10% above category average
Contact information3.00 Ratings7.30 Ratings
Company information10.00 Ratings9.30 Ratings
Industry information10.00 Ratings9.30 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Bombora
-
Ratings
Datanyze
6.9
Ratings
11% below category average
Advanced search00 Ratings6.70 Ratings
Identification of new leads00 Ratings5.90 Ratings
List quality00 Ratings7.30 Ratings
List upload/download00 Ratings7.00 Ratings
Ideal customer targeting00 Ratings7.90 Ratings
Load time/data access00 Ratings6.50 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Bombora
-
Ratings
Datanyze
8.5
Ratings
14% above category average
Lead qualification process00 Ratings7.60 Ratings
Smart lists and recommendations00 Ratings6.00 Ratings
Salesforce integration00 Ratings8.30 Ratings
Company/business profiles00 Ratings9.70 Ratings
Alerts and reminders00 Ratings6.00 Ratings
Data hygiene00 Ratings9.90 Ratings
Automatic data refresh00 Ratings9.30 Ratings
Tags00 Ratings10.00 Ratings
Filters and segmentation00 Ratings10.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Bombora
-
Ratings
Datanyze
8.5
Ratings
13% above category average
Sales email templates00 Ratings7.00 Ratings
Append emails to records00 Ratings10.00 Ratings
Best Alternatives
BomboraDatanyze
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 7.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BomboraDatanyze
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
8.2
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BomboraDatanyze
Likelihood to Recommend
If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.
Verified User
Anonymous
Read full review
Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
Verified User
Anonymous
Read full review
Pros
  • Makes it easy to find company’s with high intent around our services.
  • Makes prospecting more effective by allowing us to focus on the right accounts.
  • Allows us to spend our marketing dollars on the accounts that are most likely to convert.
Scott Woodruff | TrustRadius Reviewer
Scott Woodruff
Director of Growth Marketing
Read full review
  • Compared to BuiltWith, Datanyze recognizes more software vendors.
  • I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
  • The breakdown of software vendors with logos is very user-friendly.
MM
Marisa Martin
Business Development Representative
Read full review
Cons
  • Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
  • Industry categories - are very generic, making it difficult to identify the specific companies of interest.
Verified User
Anonymous
Read full review
  • The browser extension times out a lot so can be a pain.
  • It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.
Verified User
Anonymous
Read full review
Usability
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
Verified User
Anonymous
Read full review
No answers on this topic
Support Rating
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
Rob Thomason ☁ | TrustRadius Reviewer
Rob Thomason ☁
Director Sales Operations
Read full review
No answers on this topic
Online Training
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
Verified User
Anonymous
Read full review
No answers on this topic
Implementation Rating
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.
Aly Ryan | TrustRadius Reviewer
Aly Ryan
Global Advanced Lead Generation
Read full review
Datanyze has done a sufficient job at providing me and my team with insights in the mobile industry. They do not have an iOS footprint like the other platforms I have used like MixRank and Apptopia. I have found Datanyze's SDK information on the Google Playstore to be the most accurate when determining SDKs within apps
Verified User
Anonymous
Read full review
Scalability
Need improvement in places such as visualisation & UX
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function.
Verified User
Anonymous
Read full review
  • Datanyze reduced our time to prospect leads by at least 50%.
  • It created a go-to place for us to research prospects and got everyone on the team on the same page in regards to our data.
  • Datanyze increased our number of relevant conversations by at least 2x because we have confidence when reaching out to a company that we can speak directly to their need.
Adam Hanneman | TrustRadius Reviewer
Adam Hanneman
Account Executive
Read full review
ScreenShots

Bombora Screenshots

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