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Bound vs. Optimizely Web Experimentation

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bound

    Score10 out of 10
    N/ABound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    BoundOptimizely Web Experimentation
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BoundOptimizely Web Experimentation
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    BoundOptimizely Web Experimentation
    Considered Both Products
    Bound Systems, Inc.
    Chose Bound
    Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase …
    Incentivized
    Chose Bound
    Get Smart Content is quite cost effective, simple to use with great support. The support systems and simplicity based on other products used and evaluated is the best in the industry.
    Incentivized
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BoundOptimizely Web Experimentation
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Bound and Optimizely Web Experimentation
    Feature
    Bound
    9.7
    1 Ratings
    Optimizely Web Experimentation
    8.0
    150 Ratings
    a/b experiment testing10.01 Ratings9.0150 Ratings
    Split URL testing9.01 Ratings8.5122 Ratings
    Multivariate testing9.01 Ratings8.4127 Ratings
    Multi-page/funnel testing10.01 Ratings7.9116 Ratings
    Cross-browser testing10.01 Ratings8.186 Ratings
    Mobile app testing9.01 Ratings8.066 Ratings
    Test significance10.01 Ratings8.4136 Ratings
    Visual / WYSIWYG editor10.01 Ratings8.2121 Ratings
    Advanced code editor10.01 Ratings8.0114 Ratings
    Page surveys10.01 Ratings6.217 Ratings
    Visitor recordings9.01 Ratings8.418 Ratings
    Preview mode10.01 Ratings7.6133 Ratings
    Test duration calculator10.01 Ratings7.9101 Ratings
    Experiment scheduler9.01 Ratings8.2101 Ratings
    Experiment workflow and approval10.01 Ratings7.881 Ratings
    Dynamic experiment activation9.01 Ratings7.565 Ratings
    Client-side tests10.01 Ratings7.888 Ratings
    Server-side tests10.01 Ratings7.244 Ratings
    Mutually exclusive tests10.01 Ratings8.274 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Bound and Optimizely Web Experimentation
    Feature
    Bound
    9.8
    1 Ratings
    Optimizely Web Experimentation
    8.2
    142 Ratings
    Standard visitor segmentation10.01 Ratings8.4137 Ratings
    Behavioral visitor segmentation10.01 Ratings7.6113 Ratings
    Traffic allocation control9.01 Ratings9.1135 Ratings
    Website personalization10.01 Ratings7.8103 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Bound and Optimizely Web Experimentation
    Feature
    Bound
    9.4
    1 Ratings
    Optimizely Web Experimentation
    8.3
    138 Ratings
    Heatmap tool10.01 Ratings9.313 Ratings
    Click analytics10.01 Ratings8.833 Ratings
    Scroll maps9.01 Ratings8.517 Ratings
    Form fill analysis10.01 Ratings8.065 Ratings
    Conversion tracking8.01 Ratings8.744 Ratings
    Goal tracking9.01 Ratings8.2117 Ratings
    Test reporting9.01 Ratings7.9126 Ratings
    Results segmentation10.01 Ratings7.793 Ratings
    CSV export10.01 Ratings7.992 Ratings
    Experiments results dashboard9.01 Ratings8.049 Ratings
    User Ratings
    BoundOptimizely Web Experimentation
    Likelihood to Recommend
    10.0
    (5 ratings)
    8.7
    (238 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (51 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (58 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (7 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (16 ratings)
    Online Training
    -
    (0 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (11 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (148 ratings)