Brand24 vs. Frrole Scout

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

Frrole is well suited when brand tracking on a social platform is required. If a brand performs really well on saliency, then the social buzz movement helps in comparing those data points. However, Affinity perceptions sometimes do give a mix of words that happens to be irrelevant with the given set of queries. It reads and captures comments basis on which Affinity word cloud is generated. The scope of opportunity to enhance it further on the basis of specific keywords would be an advantage.

Incentivized

• Tracked negative sentiments
• Had a broad scope of social media tracking thru various popular apps and websites
• Allowed you set up instant triggers to find post that submitted very recently

Incentivized

• Social listening analysis
• Influencer analysis
• Owned insights

Incentivized

• Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
• Statistics weren't overly useful for us

Incentivized

• Sentiment could be better analyzed.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized

• It helps sharpen the plans to ensure the right audience is being reached out to.
• Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.