Brand24 vs. HeyOrca

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month 1 user
HeyOrca
Score 9.5 out of 10
Small Businesses (1-50 employees)
HeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets are needed. Agencies can invite clients into a visual stakeholder-friendly view where they can approve and provide feedback without needing to sign up. Agencies can also record every change made to…
$0
Pricing
Brand24HeyOrca
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Solo
$0
Basic
$59
per month per calendar
Standard
$99.00
per month per calendar
Pro
$149
per month per calendar
Offerings
Pricing Offerings
Brand24HeyOrca
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPlans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.
More Pricing Information
Community Pulse
Brand24HeyOrca
Considered Both Products
Brand24
Chose Brand24
Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts.
Chose Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier …
Chose Brand24
I needed a low-cost way to monitor brand mentions. This was the one that worked for me.
Chose Brand24
Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most.
Chose Brand24
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is …
HeyOrca
Chose HeyOrca
HeyOrca is definitely more for the agency level than Hootsuite. Hootsuite is fairly limited, even at its larger plans. HeyOrca is geared towards agencies, and that is definitely clear in the interface and arrangement. Hootsuite sure seems like more of a consumer product than a …
Chose HeyOrca
Much easier to use and understand.
HeyOrca does what they do and they do it best, they don't complicate it with other things like Sprout Social does.
Chose HeyOrca
Say HeyOrca is more streamlined and user-friendly. We use to use HootSuite but a lot of our clients were confused because the dashboard is cluttered. I do think HootSuite has more SEO capabilities.
Chose HeyOrca
Hootsuite is definitely a popular platform and we used to use it but felt as though it wasn't super client friendly. We had a lot of confused clients that found it harder to understand and monitor their social content. I think HeyOrca does a better job with the calendar layout …
Chose HeyOrca
While other programs have their benefits, the client approval process for Hey Orca is great and the program is easier to use and more closely resembles how work will look when published on a platform.
Features
Brand24HeyOrca
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
HeyOrca
8.3
Ratings
3% above category average
Content planning and scheduling00 Ratings10.00 Ratings
Audience targeting00 Ratings7.00 Ratings
Workflow management00 Ratings8.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
HeyOrca
9.0
Ratings
13% above category average
Bulk actions00 Ratings9.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
HeyOrca
9.3
Ratings
10% above category average
Twitter00 Ratings10.00 Ratings
Facebook00 Ratings9.00 Ratings
LinkedIn00 Ratings9.00 Ratings
Instagram00 Ratings9.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
HeyOrca
8.0
Ratings
0% below category average
Role-based user permissions & privileges00 Ratings9.00 Ratings
Mobile access00 Ratings7.00 Ratings
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User Ratings
Brand24HeyOrca
Likelihood to Recommend
8.2
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Brand24HeyOrca
Likelihood to Recommend
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
If you are looking for a great way to create, send for approval, and schedule/post social content, you won't find anything easier or more straightforward than HeyOrca. Especially great if you need multiple people to approve or have multiple social accounts to manage. HeyOrca also gives you a great overview of all social media and an idea of the strategy and how it all works together.
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Pros
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
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  • HeyOrca has outstanding customer service. Whenever I have a question or issue I contact the HeyOrca team and they respond within minutes. They go above and beyond to help you resolve any issues and communicate to make sure the issue is fixed and everything is ready to go. They also make sure to ask you if there is anything else you need.
  • HeyOrca notifies you if any of your posts don't have a valid link or if the post needs to be edited. This is convenient because I can go in, know there is an issue, and then make changes accordingly.
  • HeyOrca has an amazing user-friendly layout. My clients love it because it's easy to see and it allows them to comment on any post.
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Cons
  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
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  • We had some issues with the timing of posts and posts not going out when they updated their platform recently.
  • Missing out on posting directly to Instagram (we have to use another platform for this).
  • Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.
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Likelihood to Renew
No answers on this topic
We decided today that we were renewing our use
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Usability
No answers on this topic
Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team
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Support Rating
No answers on this topic
Support is really helpful and always giving their best to assist us.
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Alternatives Considered
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review
Hootsuite is definitely a popular platform and we used to use it but felt as though it wasn't super client friendly. We had a lot of confused clients that found it harder to understand and monitor their social content. I think HeyOrca does a better job with the calendar layout and features.
Read full review
Return on Investment
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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  • Sustains our clients due to its layout and user-friendliness
  • Doesn't really allow for a lot of SEO work in the platform which doesn't help get clients
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ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

HeyOrca Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of