TrustRadius

Brand24 vs. Popular Pays by Lightricks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month 1 user
Popular Pays by Lightricks
Score 0.0 out of 10
N/A
Popular Pays by Lightrick is an influencer management solution that allows the user to partner with a community of over 100,000 vetted digital marketing influencers who will represent a brand on its own social media channels. Popular Pays enables users to work with expert creators skilled at creating content built to perform.N/A
Pricing
Brand24Popular Pays by Lightricks
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Popular Pays by Lightricks
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Brand24Popular Pays by Lightricks
Considered Both Products
Brand24
Verified User
Anonymous
Chose Brand24
Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts.
Mark Anderson | TrustRadius Reviewer
Mark Anderson
Digital Marketing Specialist - Team Lead
Chose Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier …
Tamar Weinberg | TrustRadius Reviewer
Tamar Weinberg
Social Media Customer Experience and Success Lead
Chose Brand24
I needed a low-cost way to monitor brand mentions. This was the one that worked for me.
Verified User
Anonymous
Chose Brand24
Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most.
Kelcey Zacarese | TrustRadius Reviewer
Kelcey Zacarese
Analytics Manager, Social
Chose Brand24
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is …
Popular Pays by Lightricks

No answer on this topic

Best Alternatives
Brand24Popular Pays by Lightricks
Small Businesses
Yext
Yext
Score 8.9 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
Meltwater
Meltwater
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Popular Pays by Lightricks
Likelihood to Recommend
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
Brand24Popular Pays by Lightricks
Likelihood to Recommend
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
BC
Brittany Cosby
Marketing Coordinator
Read full review
No answers on this topic
Pros
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
James McTavish | TrustRadius Reviewer
James McTavish
Senior Sales Development
Read full review
No answers on this topic
Cons
  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer
Mark Anderson
Digital Marketing Specialist - Team Lead
Read full review
No answers on this topic
Return on Investment
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer
Tamar Weinberg
Social Media Customer Experience and Success Lead
Read full review
No answers on this topic
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.