Brand24 vs. Loomly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month 1 user
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
Brand24Loomly
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
Brand24Loomly
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Loomly
Features
Brand24Loomly
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Loomly
8.4
Ratings
4% above category average
Content planning and scheduling00 Ratings8.90 Ratings
Audience targeting00 Ratings7.50 Ratings
Content optimization00 Ratings9.00 Ratings
Workflow management00 Ratings8.50 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
Loomly
7.7
Ratings
3% below category average
Customer interaction histories00 Ratings8.00 Ratings
Bulk actions00 Ratings7.40 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Loomly
8.0
Ratings
3% above category average
Content marketing00 Ratings8.00 Ratings
Paid media management00 Ratings8.00 Ratings
Campaigns and promotions00 Ratings8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Loomly
8.7
Ratings
3% above category average
Twitter00 Ratings8.90 Ratings
Facebook00 Ratings8.90 Ratings
LinkedIn00 Ratings9.40 Ratings
Google+00 Ratings8.00 Ratings
Instagram00 Ratings8.90 Ratings
Pinterest00 Ratings8.90 Ratings
YouTube00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Loomly
8.0
Ratings
1% above category average
Campaign success analytics00 Ratings9.00 Ratings
Real-time tracking00 Ratings7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Loomly
7.8
Ratings
3% below category average
Role-based user permissions & privileges00 Ratings8.50 Ratings
Mobile access00 Ratings7.00 Ratings
Best Alternatives
Brand24Loomly
Small Businesses
Yext
Yext
Score 8.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Loomly
Likelihood to Recommend
8.2
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
8.4
(0 ratings)
User Testimonials
Brand24Loomly
Likelihood to Recommend
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
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Pros
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
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  • Overview of all accounts is extremely helpful when managing multiple accounts
  • Approval flow for team members and clients
  • Simplicity of use
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Cons
  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
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  • Ability to change the background
  • Takes a while to create a drafted post for scheduling
  • More post ideas around holidays and observances
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Likelihood to Renew
No answers on this topic
These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
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Usability
No answers on this topic
It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
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Support Rating
No answers on this topic
The chat feature is 10/10
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Alternatives Considered
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Return on Investment
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
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ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View