Brand24 vs. Podium

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month 1 user
Podium
Score 5.7 out of 10
N/A
Podium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.
$249
per month 3 users
Pricing
Brand24Podium
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Podium Essentials
$249
per month 3 users
Podium Standard
$409
per month Unlimited users
Podium Professional
$599
per month Unlimited users
Offerings
Pricing Offerings
Brand24Podium
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Podium
Considered Both Products
Brand24
Chose Brand24
Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts.
Chose Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier …
Chose Brand24
I needed a low-cost way to monitor brand mentions. This was the one that worked for me.
Chose Brand24
Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most.
Chose Brand24
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is …
Podium
Chose Podium
In my opinion, Openphone is 10x better. Literally 1/5 the price.
Chose Podium
Just selected Podium as it had a partnership with our parent dealer company, a choice we do regret today
Chose Podium
We haven't tried or looked at others. However, we are now looking at 8X8.
Chose Podium
Reviewvio was terrible. Actually, it was always done and having "bugs" that keep things from working properly. And we have attempted to cancel the subscription and they are still charging our card.
Chose Podium
I can't recall the 'other' company we considered this year, but Podium won out because of the 'team chat' feature. It is our primary means of communicating with one another, both one-to-one and via teams/groups.
Chose Podium
Similar but Birdeye is less expensive.
Chose Podium
Podium had reached out to me years ago and stayed in touch. I felt they were the best and most professional company. Some others in our industry had tried competitors with mixed results. I did not even shop around when we went with Podium.
Chose Podium
We had the advantage of Podium integrating with our point of sale software already so that was a huge plus. We also felt that SMS gave people more freedom to communicate at their pace on their mobile device rather than being tied to a web browser or figuring out which tab they …
Chose Podium
I haven't looked into the competitive platforms yet but I will be doing that.
Chose Podium
used to use "Skipio" for texting and "social climb" for reviews, using all different systems for something one product can do, is just a pain! So it has been FANTASTIC!

We use Podium all day every day and we had to log in to multiple account systems to do all the things that …
Chose Podium
I have never heard of any of these other companies. I met Podium at the Las Vegas Furniture Market Trade Show and signed up right away because I could see the value in it. The sites we see most reviews on are Google, Yelp, and Trip Advisor. I didn't know there were more …
Chose Podium
We have evaluated multiple smaller companies that do not appear on TrustRadius including Swell, Yext, Solutions by Text, and ReviewInc. We currently utilize Podium for its integrations with our point of sale system and the fact that they have negotiated the cheapest rate on …
Chose Podium
The other software we have used which I will not name has an incredibly clunky UI that is straight out of the '90s. On top of that conversations are hardly organized making it difficult to manage multiple conversations. Podium is faster, more efficient, easier to learn, and …
Chose Podium
We used Reputation.com in the past. We were receiving tons of negative reviews from their email blasts.
Chose Podium
BirdEye was not easy to use and it did not give us the features we were looking for such as SMS and our employees would not use because it slowed them down with little ROI.
Chose Podium
To be completely candid, I have not used another review software other than Podium. I've worked here for just over 2 years, and our company had just started using Podium. Podium has been useful and successful for our team; therefore, there has not been any reason for me to …
Chose Podium
Their product is up to date and always improving. The other software we were using was more expensive and ancient in the software world.
Chose Podium
Very comfortable, however, where Podium offers a flat rate for all of its services, Reputation.com has an "al la carte" approach where you select the services you wish to use.

Examples: Auto-sending review request, responding to messages sent back by customers, in-depth …
Chose Podium
We use Digital Air Strike at our two GM dealerships because it is one of a small list of reputation management companies authorized by GM as part of their SFE program. Digital Air Strike surveys our customers and invites them to write a review about our dealership. It is not as …
Best Alternatives
Brand24Podium
Small Businesses
Yext
Yext
Score 8.9 out of 10
Yext
Yext
Score 8.9 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
Yext
Yext
Score 8.9 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
Yext
Yext
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Podium
Likelihood to Recommend
8.2
(0 ratings)
1.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.9
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
1.4
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Brand24Podium
Likelihood to Recommend
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
Podium is well suited for several types of businesses. If you are an entrepreneur or small business owner, Podium would be a great way for you to ask that customers leave you a review online sharing their awesome experience. For medium to large businesses, Podium review invites can be automated through the company's customer management system, allowing the use of Podium to be simple and not timely, even with a large customer base. It may not be appropriate for a large company to manually send out individual review invites
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Pros
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
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  • Maintains conversations indefinitely, so we are able to go back to confirm details from conversations.
  • Provides the ability for our company to have a 'team' messaging platform where we can communicate with one another via single person to a single person, groups where we can add/subtract members of the group... this is invaluable to our organization.
  • Until today(!), we could 'share' or forward a message to one another; oddly, that feature disappeared just today, so I'm hoping it's a glitch!
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Cons
  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
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  • Account manager communications: I had been asking my Podium account manager for integration with our CRM tool for over 8 months before my account manager fell silent. After another 6 months, I proactively reached out only to find out that the integration had been in Beta for months and 8 other companies had already integrated. It was frustrating that my account manager did not remember a key request and make the Beta available to me the minute that it was open.
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Likelihood to Renew
No answers on this topic
Again, Podium has been so wonderful in the year and a half we have been using it, we are able to integrate it with our CRM and use alot of the available features. The most helpful has been getting TONS of reviews on MULTIPLE sites through Podium!
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Usability
No answers on this topic
While giving our clients the ability to leave a review was there, we had much worse results and got fewer reviews through the Podium portal than we did by sending our clients simple email requests, or simply having our service staff ask for a review while still on the clients' job sites.
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Reliability and Availability
No answers on this topic
We haven't had any outages or issues whenever we need it over the last few years of use
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Performance
No answers on this topic
It moves quickly and has no issues with delays. Performance is good as it is a web-based tool
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Support Rating
No answers on this topic
I have to send an email to get information. They have a chat system but I end up having to go through my rep for account questions. It was a little frustrating to not have a direct phone number to call with questions. I would like to see a helpline added.
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Implementation Rating
No answers on this topic
We only had a hard time getting our technicians to remember to send the review invites.
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Alternatives Considered
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review
in my opinion, Podium is garbage. I would NOT have selected it except for the person we trusted to help us make a decision for a VoIP solution vehemently recommended it to us, telling us he used it himself for his e-bike shop, and was a 'Podium slut'. I would later learn that he received credits on his own Podium account for referring business to them.
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Scalability
No answers on this topic
Its easy to scale to different departments as needed. We initially began using it to solve one problem and as new features became available it was easy to scale this and include other departments who could benefit from its tools
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Return on Investment
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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  • Use of Podium has increased the star rating on various review sites for all of our dealerships using the product.
  • Use of Podium has increased the volume of new monthly positive reviews on various review sites for all of our dealerships.
  • While we can't measure the impact that positive reviews have on car shoppers, we know that it influences them and we believe that it is a factor for some people in making the decision to visit the dealership. Some customers have come in and said they read our reviews and wanted to give us a shot. Others have even asked for a specific salesperson who's name has come up in positive reviews, without having ever met or spoken with that salesperson.
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ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.