Brand24 vs. Pulsar CORE

Pulsar CORE

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.5 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month 1 user
Pulsar CORE	Score 10.0 out of 10	N/A	Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE: Owned channels analytics to measure your content performance and audience growth. FLOW: Social customer relationship management and social media publishing. TEAM: Analyse your internal social networks…	$1,200 150,000 mentions

Pricing

Brand24

Pulsar CORE

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

TRAC (starter package): $1,200
150,000 mentions

Offerings

Pricing Offerings
Brand24	Pulsar CORE
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

Prices listed are on a 'starting from' basis. All TRAC packages have unlimited user log-ins, unlimited search queries and are charged on the amount of mentions pulled in. Bespoke packages are available.

More Pricing Information

Community Pulse
	Brand24	Pulsar CORE
Considered Both Products	Brand24 Verified User Anonymous Chose Brand24 Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts. Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier … Incentivized Helpful? Tamar Weinberg Social Media Customer Experience and Success Lead Chose Brand24 I needed a low-cost way to monitor brand mentions. This was the one that worked for me. Incentivized Helpful? Verified User Anonymous Chose Brand24 Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Brand24 Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is … Incentivized Helpful?	Pulsar CORE Verified User Anonymous Chose Pulsar CORE I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes … Incentivized Helpful?

Best Alternatives
	Brand24	Pulsar CORE
Small Businesses	Yext Score 8.9 out of 10	Simplify360 Score 7.8 out of 10
Medium-sized Companies	Yext Score 8.9 out of 10	Mention Score 9.4 out of 10
Enterprises	Yext Score 8.9 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	Pulsar CORE
Likelihood to Recommend	8.2 (0 ratings)	7.0 (0 ratings)
Usability	- (0 ratings)	7.0 (0 ratings)
Support Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Brand24	Pulsar CORE
Likelihood to Recommend	Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend. Incentivized Verified User Anonymous Read full review
Pros	Tracked negative sentiments Had a broad scope of social media tracking thru various popular apps and websites Allowed you set up instant triggers to find post that submitted very recently Incentivized James McTavish Senior Sales Development Read full review	Track engagements over time Easy to use interface Modern and updated display Incentivized Verified User Anonymous Read full review
Cons	Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative Statistics weren't overly useful for us Incentivized Verified User Anonymous Read full review	Unfortunately, when exporting data it is often hard to read in an easy format. I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that. Incentivized Verified User Anonymous Read full review
Usability	No answers on this topic	Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data. Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	I have not had to reach out to Pulsar support before but my coworkers have and said the support was good. Incentivized Verified User Anonymous Read full review
Alternatives Considered	I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity. Incentivized Verified User Anonymous Read full review
Return on Investment	Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	Input into our algorithm for brand strength and stature Quick engagement tracking Incentivized Verified User Anonymous Read full review
ScreenShots	Brand24 Screenshots	Pulsar CORE Screenshots