Brand24 vs. SocialPilot

Brand24

SocialPilot

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.5 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month 1 user
SocialPilot	Score 7.4 out of 10	N/A	SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.	$30 per month 1 user 7 profiles

Pricing

Brand24

SocialPilot

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

Essentials: $30.00
per month 1 user 7 profiles
Standard: $50.00
per month 3 users and 15 profiles
Premium: $100.00
per month 6 users and 25 profiles
Ultimate: $200
per month unlimited users and 50 profiles
Enterprise: Contact Sales
unlimited users and profiles

Offerings

Pricing Offerings
Brand24	SocialPilot
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

$30 per month - Manage 25 Social Media Accounts

Additional Details

—

A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.

More Pricing Information

Community Pulse
	Brand24	SocialPilot
Considered Both Products	Brand24 Verified User Anonymous Chose Brand24 Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts. Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier … Incentivized Helpful? Tamar Weinberg Social Media Customer Experience and Success Lead Chose Brand24 I needed a low-cost way to monitor brand mentions. This was the one that worked for me. Incentivized Helpful? Verified User Anonymous Chose Brand24 Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Brand24 Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is … Incentivized Helpful?	SocialPilot Verified User Anonymous Chose SocialPilot I've always been one to price compare first, and SocialPilot has always come out on top with more integrated platforms at the best price! I haven't done my research in the last 2 years because I'm very content with SocialPilot. Still, I do think/hope they will start integrating … Incentivized Helpful? JT Jai Taylor Creative Director Chose SocialPilot Cheaper and simpler. Everything we need as a small agency. Incentivized Helpful? Daniel Cooper Digital Marketing Specialist Chose SocialPilot They are hard to beat on price and offer everything start-ups and enterprises need to enhance the efficiency of online marketing efforts and strategies. It is a smart choice for any business and you will save on time and money. Incentivized Helpful? Josh Walker President & Founder Chose SocialPilot Hootsuite and Sprout Social Incentivized Helpful?

Features

Brand24

SocialPilot

Publishing

Comparison of Publishing features of Product A and Product B
	Brand24 - Ratings	SocialPilot 8.0 Ratings 0% below category average
Content planning and scheduling	00 Ratings	9.00 Ratings
Workflow management	00 Ratings	7.00 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Brand24 - Ratings	SocialPilot 10.0 Ratings 23% above category average
Bulk actions	00 Ratings	10.00 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Brand24 - Ratings	SocialPilot 2.0 Ratings 118% below category average
Content marketing	00 Ratings	2.00 Ratings
Paid media management	00 Ratings	2.00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Brand24 - Ratings	SocialPilot 9.0 Ratings 7% above category average
Twitter	00 Ratings	10.00 Ratings
Facebook	00 Ratings	10.00 Ratings
LinkedIn	00 Ratings	10.00 Ratings
Instagram	00 Ratings	6.00 Ratings
Pinterest	00 Ratings	9.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Brand24 - Ratings	SocialPilot 10.0 Ratings 23% above category average
Campaign success analytics	00 Ratings	10.00 Ratings
Real-time tracking	00 Ratings	10.00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Brand24 - Ratings	SocialPilot 7.5 Ratings 7% below category average
Role-based user permissions & privileges	00 Ratings	9.00 Ratings
Mobile access	00 Ratings	6.00 Ratings

Best Alternatives
	Brand24	SocialPilot
Small Businesses	Yext Score 8.9 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	Yext Score 8.9 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Yext Score 8.9 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	SocialPilot
Likelihood to Recommend	8.2 (0 ratings)	8.0 (0 ratings)
Usability	- (0 ratings)	8.0 (0 ratings)
Support Rating	- (0 ratings)	10.0 (0 ratings)

User Testimonials
	Brand24	SocialPilot
Likelihood to Recommend	Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	I've already introduced it to a number of my colleagues and it's saving them time too. JT Jai Taylor Creative Director Read full review
Pros	Tracked negative sentiments Had a broad scope of social media tracking thru various popular apps and websites Allowed you set up instant triggers to find post that submitted very recently Incentivized James McTavish Senior Sales Development Read full review	Bulk Uploading - this is the #1 reason I'm still with Socialpilot! Having a CSV file upload makes it much easier! Images are automatically included - with many bulk uploads you'd have to upload your own images rather than it being pulled directly from the link. This is a game-changer! Platforms - many are included! Price - some are simply too expensive nowadays but SocialPilot is still one of the best competitors when it comes to price. Incentivized Verified User Anonymous Read full review
Cons	Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative Statistics weren't overly useful for us Incentivized Verified User Anonymous Read full review	I've not found any areas yet JT Jai Taylor Creative Director Read full review
Usability	No answers on this topic	It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page. Incentivized Daniel Cooper Digital Marketing Specialist Read full review
Support Rating	No answers on this topic	I've not had to use support JT Jai Taylor Creative Director Read full review
Alternatives Considered	I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	I've always been one to price compare first, and SocialPilot has always come out on top with more integrated platforms at the best price! I haven't done my research in the last 2 years because I'm very content with SocialPilot. Still, I do think/hope they will start integrating more helpful tools on the platform with new AI integrations and the AI pilot they already have. Incentivized Verified User Anonymous Read full review
Return on Investment	Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	Scheduling and posting in bulk Saves time through content recycling The affordable marketing solutions have promoted the business Incentivized Daniel Cooper Digital Marketing Specialist Read full review
ScreenShots	Brand24 Screenshots	SocialPilot Screenshots