Brand24 vs. Traackr

Brand24

Brand24

25 Reviews and Ratings

Traackr

Traackr

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.5 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month 1 user
Traackr	Score 7.7 out of 10	Mid-Size Companies (51-1,000 employees)	Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.	N/A

Pricing

Brand24

Traackr

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

No answers on this topic

Offerings

Pricing Offerings
Brand24	Traackr
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Brand24	Traackr
Considered Both Products	Brand24 Verified User Anonymous Chose Brand24 Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts. Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier … Incentivized Helpful? Tamar Weinberg Social Media Customer Experience and Success Lead Chose Brand24 I needed a low-cost way to monitor brand mentions. This was the one that worked for me. Incentivized Helpful? Verified User Anonymous Chose Brand24 Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Brand24 Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is … Incentivized Helpful?	Traackr No answer on this topic

Best Alternatives
	Brand24	Traackr
Small Businesses	Yext Score 8.9 out of 10	Mention Score 9.4 out of 10
Medium-sized Companies	Yext Score 8.9 out of 10	Mention Score 9.4 out of 10
Enterprises	Yext Score 8.9 out of 10	Meltwater Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	Traackr
Likelihood to Recommend	8.2 (0 ratings)	7.0 (0 ratings)

User Testimonials
	Brand24	Traackr
Likelihood to Recommend	Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy. Incentivized Verified User Anonymous Read full review
Pros	Tracked negative sentiments Had a broad scope of social media tracking thru various popular apps and websites Allowed you set up instant triggers to find post that submitted very recently Incentivized James McTavish Senior Sales Development Read full review	The influencer search function is very robust and the database extends to many different areas. The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies. Platform is very user-friendly. You don't need to be a technical expert to use it. Incentivized Verified User Anonymous Read full review
Cons	Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative Statistics weren't overly useful for us Incentivized Verified User Anonymous Read full review	Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development). Filters could be more granular or more importantly, customizable. Incentivized Verified User Anonymous Read full review
Alternatives Considered	I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	No answers on this topic
Return on Investment	Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	Easy and ideal for any influencer strategy Incentivized Verified User Anonymous Read full review
ScreenShots	Brand24 Screenshots	Traackr Screenshots