Brandergate vs. Meltwater

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandergate
Score 0.0 out of 10
N/A
Brandergate is a Brand Development Platform with Artificial Branding Intelligence © (ABI) at its core. Made for entrepreneurs and founders, startups, and agencies, Brandergate helps analyze, create, and manage entire Brands intelligently online. Brandergate analyzes millions of Brand Visual and Verbal Expressions through their communication by studying millions of sources, such as websites, news, blogs, and social networks, across 50+ industries with tens of thousands of leading…
$0
per month per user
Meltwater
Score 8.0 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
Pricing
BrandergateMeltwater
Editions & Modules
ABI Analyst Starter
$0
per month per user
ABI Analyst Pro
$65
per month per user
ABI Brander
$85
per month per user
No answers on this topic
Offerings
Pricing Offerings
BrandergateMeltwater
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandergateMeltwater
Considered Both Products
Brandergate

No answer on this topic

Meltwater
Chose Meltwater
We chose Meltwater because we can create actual queries and search on forums, which many other platforms lack. We found that other services tend to focus only on social media.
Chose Meltwater
Meltwater does not limit competitive searches in the same way that Crayon and Klue do. Meltwater also captures different sources of information than aggregation tools. While Meltwater doesn’t provide access to expert reports like a different platform that I rely on for deep …
Chose Meltwater
I believe they are fairly evenly matched, Meltwater has better search options but it really goes back and forth on who has the most updated contacts.
Chose Meltwater
Meltwater has more detail in its analytics, and is far more complex.
Chose Meltwater
Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one …
Chose Meltwater
Cision PRWeb has a more robust toolset and provides more precise metrics and analysis, as well as a better media outreach database of journalists.
Chose Meltwater
I started using Meltwater because of a client. I do find it much easier to use than Cision. I hear good things about Muck Rack and recently had a demo. That's probably the one I would use if I were to leave Meltwater. Cision has always been difficult to use, in my opinion.
Chose Meltwater
I have tried several platforms but continue coming back to Meltwater. Even though we are a national company, I like the global reach that Meltwater offers.
Chose Meltwater
We actually use both Cision and Meltwater Media Intelligence Platform. I prefer Cision over Meltwater Media Intelligence Platform in that the analytics are better, plus the competitor tracking has made my job SO much easier. After working with the customer service/technical …
Chose Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other …
Chose Meltwater
Meltwater is our primary tool, however, we have engaged TVEyes as broadcast media has not been a strength of Meltwater. We would love to see that change and use Meltwater for all needs.
Chose Meltwater
Meltwater is a do-everything platform so it automatically ranks above these two programs. That said, due to these two programs focusing on both incredibly thorough reporter contact databases and tv/radio monitoring, their specialties are reliable when needed.
Chose Meltwater
Cision and LexisNexis are better for accessing articles behind paywalls. I've found that social-specific tools like Sprout Social or Sprinklr seem to be better for monitoring social media mentions. However, Meltwater Media Intelligence Platform may have upped its "social game" …
Chose Meltwater
Sprout Social was only limited to social media publishing. Not what we needed as a PR firm that works in the media landscape.
Chose Meltwater
[In my opinion,] Meltwater [Media Intelligence Platform]'s media database simply doesn't stack up to what Cision offers. It doesn't matter how nice the interface is if the data included in the database you're pulling from isn't complete or well organized. Cision can be clunky, …
Chose Meltwater
The functionality, customer service, and quality of databases are all better with Meltwater Media Intelligence Platform. I have used Cision in the past and have not been as happy with it.
Chose Meltwater
Crayon [Intel Pro] is slightly better, but not by much. If you are set on using a service like this, I'd choose it, but Crayon [Intel Pro] is more expensive. [In my opinion, it is] best to use an intern [where] you can target their efforts, not some hit-and-miss AI program.
Chose Meltwater
We've used Cision [PRWeb] for their media database for a long time, and then we've used TrendKite for media tracking [and] reporting, as well. While we're new to [Meltwater Media Intelligence Platform], [concerning] media tracking [and] reporting, it seems to be as good or …
Chose Meltwater
Cision acquired TrendKite which we loved. I was worried that TrendKite would not be supported as well so we switched to Meltwater.

Years ago Meltwater was a fine choice. Now ... it is so bad it's hard to even imagine how they get by with the state of the product and the very …
Chose Meltwater
Meltwater is the most expensive option with the worst customer service. Terrible experience.
Chose Meltwater
Meltwater is a fully reinforced software and its features outweigh the purpose of Mention, but they are similar in that they provide insight into where your brand is being discussed and who is talking about it. I was able to find what I needed out of Mention, within Meltwater, …
Chose Meltwater
We originally had Salesforce/Radian6 and switched to Meltwater Media Intelligence Platform to align with what other similar brands were using, and because at that time, Salesforce was experiencing technical issues. After a year and a half with Meltwater Media Intelligence …
Chose Meltwater
TrendKite is much more flexible with an unlimited amount of dashboards, searches, metrics on a particular dashboard, and more. There are pricing systems with all platforms sure, but to add broadcast is outrageous. Not to mention, their live chat staff has been rude in the past …
Best Alternatives
BrandergateMeltwater
Small Businesses
Mention
Mention
Score 9.4 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.8 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrandergateMeltwater
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
7.5
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
6.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
BrandergateMeltwater
Likelihood to Recommend
No answers on this topic
If you practice media relations in your role, Meltwater is helpful. You can do research to find relevant publications and journalists, build media lists, export them to share with a team or client and you can also keep notes on your campaigns. I like using it for research, although I do research outside the platform, as well, to be sure to be thorough (and some of the info in the database is outdated). I would say if you don't practice media relations, it's probably not as useful. There are other tools that do a better job if you want to search for media or social media mentions, for example. If you are looking for an all-in-one media relations tool that's relatively easy to use, Meltwater is probably a good fit.
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Pros
No answers on this topic
  • Up to date contact information. It is actually relevant and active info, not always the case with others.
  • The user interface is better than most tools. While not perfect, it's pretty easy to figure out how to get what you want.
  • Their support is excellent. Anytime I've needed help I can call, but better than this, they proactively call and assist.
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Cons
No answers on this topic
  • Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.
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Likelihood to Renew
No answers on this topic
We have had great success with Meltwater Buzz the past 2 years. The reporting has been great for our board reports, seeing the conversations going on between our followers helps us to learn who our audience is and what we can do better on our social media. The analytics we see on Meltwater Buzz we could not get anywhere else
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Usability
No answers on this topic
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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Support Rating
No answers on this topic
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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In-Person Training
No answers on this topic
Again, really in-depth and helpful for a program that is really easy to use.
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Online Training
No answers on this topic
Walked step by step through program. Very informative on a program that doesn't require much training.
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Implementation Rating
No answers on this topic
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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Alternatives Considered
No answers on this topic
Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one client's needs. So, Meltwater has been essential in ensuring our needs are met through one destination.
Read full review
Return on Investment
No answers on this topic
  • Improved PR reporting, for sure.
  • Competitor analysis for clients and ourselves.
  • A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
Read full review
ScreenShots

Brandergate Screenshots

Screenshot of The Industry Analysis tool helps to create a Brand Platform by providing a comprehensive view of industry trends over the past 10 years, including revenue, expenses, profit, and the number of companies. It also includes estimates and projections for the future, to drive informed decisions about Brand Strategy.

Financial Performance
Offers insights into an industry's financial performance by exploring revenue, expenses, and profit trends over the past 10 years.

Industry size
Displays the number of companies operating in an industry over time to help stay on top of the competitive landscape.

Future Forecasts
Estimates and projections for the future of an industry support informed decisions about Brand Strategy.Screenshot of The Competitor Analysis tool is designed to help stay ahead of the competition in an industry, offering insights into the size of the market and the number of competitors based on sales range and employee range. It can also identify specific competitors, view their brand platforms, and create Competitor lists to help users better understand the competition.

Sales range
Offers insights into the size of the market and the number of competitors in an industry based on sales range.

Number of employees
Displays the number of companies in an industry based on employee range and get a better understanding of the competitive landscape.

Competitor intelligence
Identifies specific competitors, displays their brand platforms, and creates lists to better understand the competition in an industry.Screenshot of The consumer Analysis tool is designed to help better understand a target audience. Private Consumer (B2C) is defined based on sex, age, marital status, personal and household income, and education, or Business Consumer (B2B) based on sales range and the number of employees and see how these factors relate to each other.

Target Audience
Private Consumers (B2C) are defined based on demographics and income or Business Consumers (B2B) by sales and employees, and these factors are displayed to visualize how they relate to each other, improving the user's understanding of the audience.

Market Size
Gives a detailed breakdown of the size of a target audience, offering insights into the makeup and size of a market.

Audience Tracking
Tracks changes in a target group over time to better the users' understanding of how an audience is evolving, and keeping users up-to-date to make more informed decisions about a Brand Platform.Screenshot of The Brand Landscape tool helps to understand the general trends in an industry. It displays which Brand Value dimensions are dominant and which Value Elements are most commonly used. It also offers insights into the dominant Personality Dimensions and most frequently used Personality Traits. Additionally, it can be used to discover Brand Identity Elements like the colors and typography most commonly used in an industry.

Values Landscape
Displays which Brand Value dimensions are dominant in an industry and which value elements are most commonly used.

Personality Landscape
Offers insights into the dominant Personality Dimensions and most commonly used Personality Traits in an industry.

Identity Landscape
Discovers the colors and typography most commonly used in an industry to create Brand Identities.Screenshot of The Brand Explorer tool provides a comprehensive understanding of the Brand Platforms of leading brands in an industry. It is used to explore the Brand Values, Personality Dimensions and Traits, and Brand Identity elements such as color and typography to better understand how these brands position themselves in the market and differentiate themselves from their competitors.

Values Explorer
To explore and identify the Brand Values of leading brands in an  industry and understand the dimensions of their values.

Personality Explorer
Offers a comprehensive view of the dimensions of brand personalities, including Personality Traits, for leading brands in an industry.

Identity Explorer
Supports a deeper understanding of the Brand Identities of leading brands in an industry and how they use visual elements such as color and typography.Screenshot of The Brand Lookup offers acomprehensive understanding of almost any Brand in an industry. It is used to explore the Brand Platforms, including their Brand Values, Personality Dimensions and Traits, and Brand Identity elements such as color and typography. Additionally, it displays data such as the company's annual revenue range and the number of employees.

Values Lookup
To explore and identify the Brand Values of Brands and understand the dimensions of their values.

Personality Lookup
Offers a comprehensive view of the Brand's dimensions of Brand Personalities, including Personality Traits.

Identity Lookup
Supports a deeper understanding of the Brand Identities of any brand and how they use visual elements such as color and typography.