A great tool for media listening and capturing online activity
Use Cases and Deployment Scope
Meltwater has definitely grown as a service provider, providing more features than it has in the past. I have been able to link certain notifications directly to a teams channel to push out alerts faster without having to use manual time to disseminate information. From Meltwaters explore function, I was able to quickly pick up on activity from a competitor that showed they were attempting to increase their online reputation score. Meltwater also notified me of an increase in media mentions (which I had noticed before, and decided to test if Meltwater would also pick up on it), and it was a good indication that the competitor is trying to increase interest with potential investors. The service REPs were helpful, but the newsletter function is still giving me some issues. If I can get this sorted out, then my ranking would be higher of the overall tool.
Pros
- Picking up on media mentions
- Capturing competitor commercials
- Spike detection
Cons
- Newsletter feature
- Exporting information from the explore screen in a readable format rather than raw data in excel
Return on Investment
- Faster access to data
Usability
Alternatives Considered
Klue and Crayon Intel Pro
Other Software Used
AlphaSense


