TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.9 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A

    Litmus from Validity

    Score8.5 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

    $500

    per month

    Pricing
    BrazeLitmus from Validity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrazeLitmus from Validity
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
    More Pricing Information
    Community Pulse
    BrazeLitmus from Validity
    Considered Both Products
    Braze
    Chose Braze
    Braze allows for more functionalities and opportunities to personalise the user experience deeper
    Incentivized
    Chose Braze
    After transitioning to Braze, we gained the ability to launch both triggered and manual email campaigns from a single platform, accommodating large audiences and a high volume of campaigns and triggers. Additionally, we consolidated multiple communication channels within one …
    Incentivized
    Chose Braze
    Attentive and Salesforce are both more user friendly in our opinion, being easier to set up campaigns and review analytics after the campaign deploys successfully a few days later. We use Braze because it is our best option right now to integrate with our mobile apps for …
    Incentivized
    Chose Braze
    Braze was a newer solution that allowed for complexities and we had people on the team that were familiar with it, making for an easier onboarding and transition of the tool.
    Incentivized
    Validity
    Chose Litmus from Validity
    I know that Braze has a preview window that automatically populates next to the email HTML when working on it, but I am not sure if this extends across all email clients
    Incentivized
    Chose Litmus from Validity
    Better user experience
    Incentivized
    Chose Litmus from Validity
    Overall better user interface, product and pricing. Litmus is very well-known in the industry.
    Incentivized
    Chose Litmus from Validity
    None
    Incentivized
    Chose Litmus from Validity
    n/a - have only used Litmus thus far
    Incentivized
    Chose Litmus from Validity
    Ultimately I chose Litmus because I was more familiar with it and consider it the leading tool in the space. Email on Acid was good as well but felt the quality of the tool was just barely not as good as Litmus. It was definitely a close decision but ultimately Litmus won.
    Incentivized
    Chose Litmus from Validity
    We find the Litmus platform to render previews more quickly and identify issues we wouldn't have otherwise caught.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BrazeLitmus from Validity
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Braze and Litmus from Validity
    Feature
    Braze
    -
    Ratings
    Litmus from Validity
    5.4
    326 Ratings
    WYSIWYG email editor00 Ratings7.237 Ratings
    Dynamic content00 Ratings8.033 Ratings
    Ability to test dynamic content00 Ratings7.8209 Ratings
    Landing pages00 Ratings2.63 Ratings
    A/B testing00 Ratings1.84 Ratings
    Mobile optimization00 Ratings9.4317 Ratings
    Email deliverability reporting00 Ratings8.9230 Ratings
    List management00 Ratings1.82 Ratings
    Triggered drip sequences00 Ratings1.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Braze and Litmus from Validity
    Feature
    Braze
    -
    Ratings
    Litmus from Validity
    7.5
    212 Ratings
    Dashboards00 Ratings5.610 Ratings
    Standard reports00 Ratings8.9211 Ratings
    Custom reports00 Ratings8.0148 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Braze and Litmus from Validity
    Feature
    Braze
    -
    Ratings
    Litmus from Validity
    9.3
    315 Ratings
    URL Validation00 Ratings9.2236 Ratings
    Link Tracking00 Ratings8.9206 Ratings
    Spam Testing00 Ratings9.3236 Ratings
    Email Previews00 Ratings9.6313 Ratings
    User Ratings
    BrazeLitmus from Validity
    Likelihood to Recommend
    9.2
    (82 ratings)
    9.1
    (338 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    7.4
    (25 ratings)
    Usability
    8.9
    (49 ratings)
    9.3
    (19 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.4
    (6 ratings)
    Support Rating
    4.5
    (21 ratings)
    -
    (0 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (10 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.2
    (3 ratings)