TrustRadius: an HG Insights company

Email on Acid

Score6.8 out of 10

26 Reviews and Ratings

What is Email on Acid?

Email On Acid is an email marketing solution built as a standalone product and as an integration into marketing automation tools such as Salesforce Marketing Cloud and Marketo. It includes features such as collaboration, code analysis, and spam filter testing.

Categories & Use Cases

Media

Whether you know HTML or not, our new Campaign Precheck gives you the power to fix email mistakes while you QA, so you can create a message that every subscriber can read and understand.
See what your email looks like on more than 70 clients and devices. View the emails in portrait or landscape so you know how your email will look for every subscriber.
Test and edit instantly. Simply load up your email and tweak the code in our editor – you’ll see the preview change as you adjust the code.
Whether you’re an email marketer or a developer, our tools can help your team streamline the email testing process. Use the “share” link to easily send test results to team members and clients. Our mark-up tool also allows reviewers to draw or comment within the email previews.
Image validation makes sure your images render properly on every email client and device, so you can reach more subscribers on more platforms.
Email testing, simplified. Send a test email directly from your email service provider or upload your HTML to our system. We’ll help you spot funky formatting, broken links and code problems.
Protect your brand’s reputation. Check spelling on every part of your email, including the title, preheader, alt text and body copy. Campaign Precheck will find errors before your subscribers do. Plus, it will scan your HTML for words that may be offensive.

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Top Performing Features

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.3

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.5

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

Areas for Improvement

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.9

Really important tool for inbox previews and troubleshooting

Pros

  • Email display previews
  • Rapid test results
  • html editor

Cons

  • Renderings can be slightly off

Return on Investment

  • It makes our quality assurance tests efficient
  • Gives confidence to send strong deliverables to clients

Email on Acid Saves the Day With Rapid Email Testing and Deliverability Scoring

Use Cases and Deployment Scope

Heavily used Email on Acid to QA email design for clients' emails. Built email templates using the editor and tested choosing from the list of clients on Email on Acid. With every inbox displaying emails differently, Email on Acid allows me to display previews on over 90 email clients and devices. It doesn’t matter if our audience has Outlook, Gmail, or Yahoo or on iPhone or Android devices. They help deliver error-free messages way easier than sending tests to physical devices. Everything you need for testing is in one place!

Pros

  • Email previews used for visual testing.
  • Deliverability score.
  • Pre-deployment checklist.
  • Team collaboration.

Cons

  • Team collaboration.

Return on Investment

  • Ability to send over 1000 previews spanning across 90 email clients.
  • Saves a lot of time getting emails out the door.

Alternatives Considered

Litmus

Other Software Used

Yesmail360i, Braze, Adobe Campaign, Salesforce Marketing Cloud Email Studio, Mailchimp, Mautic (open source)

Email on Acid plugin to Blackbaud's Luminate Online

Pros

  • Display testing
  • Link validation

Cons

  • Poor interface via Blackbaud
  • Speed
  • Dark mode

Return on Investment

  • Positive ROI

Alternatives Considered

Litmus and Everest (Return Path + 250ok)

Other Software Used

Litmus, Luminate, EveryAction, Constant Contact

EOA is a Total Lifesaver for Email Testing & Troubleshooting! A Must-Have Tool for Marketers.

Pros

  • Email Spam Testing
  • Email Code Editing
  • Email Previews Across Multiple Providers

Cons

  • Doesn't integrate with marketing automation platforms

Return on Investment

  • Higher email deliverability (Specifically Gmail, Outlook, AOL)
  • Improved Gmail inboxing (Hitting the inbox vs. spam)
  • Better user experience
  • Higher response rates

Alternatives Considered

Litmus

Other Software Used

Marketo Real-Time Personalization, Marketo, HubSpot, Google Analytics, Google Drive, PandaDoc, Zapier, Trello, JIRA Software, Slack, HipChat, Hootsuite Pro, Salesforce1 Mobile App, Zoom, Canva

You won't trip with Email on Acid

Pros

  • Great intelligent HTML editor
  • Great inbox preview rendering
  • Excellent customer support

Cons

  • The email previews sometimes are unreliable.
  • Better deliverability tests
  • More spam checks

Return on Investment

  • We could not create our beautiful custom templates without Email on Acid.
  • The value of the product is clear, everytime we send an email.

Alternatives Considered

Litmus

Other Software Used

Adobe Photoshop, Google Analytics, Facebook for Business