TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.9 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A

    Intuit Mailchimp

    Score8.1 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    BrazeIntuit Mailchimp
    Editions & Modules
    No answers on this topic
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    BrazeIntuit Mailchimp
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BrazeIntuit Mailchimp
    Considered Both Products
    Braze
    Chose Braze
    We used other providers before, such as Mailchimp. However, we believe that Braze does a better job of actually landing in the right place; our clickthrough rate spiked once we switched over to Braze.
    Incentivized
    Chose Braze
    Unlike MailChimp, Braze goes beyond just email and SMS as communication channels. With communication channels like push notification, in-app message, and content card, Braze is clearly a superior platform for customer engagement. Also, Braze offers more options for dynamic …
    Incentivized
    Chose Braze
    Mailchimp is fine for bulk email and some light automation, but it still centers on email; push or in-app support feels tacked on, and new segments update only after hours. Braze gives us email, push, SMS, in-app, and web all native, with data streaming in real time, so …
    Incentivized
    Chose Braze
    I wasn't part of the decision-making process for selecting Braze, since I joined the company after Braze was already "integrated" with our company. I'd still say that Braze would me my 1st choice compared to other tools that I used in the past.
    Incentivized
    Chose Braze
    Salesforce is better suited for the sales funnnel or for B2B rather than B2C so in this case Braze already stacks up great as a wonderful B2C all-rounder product. Mailchimp, Firebase and others ive used are gragmented as they all offer different features and are not a ONE …
    Incentivized
    Chose Braze
    Braze allows for more functionalities and opportunities to personalise the user experience deeper
    Incentivized
    Chose Braze
    Braze offers a better service for the type of needs my company has. I was skeptical as it is also a lot cheaper than the other platforms that I have used in the past – but have not found any issues or hindrances to my work. Overall, our ROI is much, much higher using Braze.
    Incentivized
    Chose Braze
    Better user segmentation and conversion data. Better integration with our tech stack.
    Incentivized
    Chose Braze
    Braze is not a mailing platform so we can do cross channel campaigns. Plus, the creation of canvases is really easy thanks to their documentations and help. We have many way of personalization and also have analytic information to monitor our data and manage performances.
    Incentivized
    Chose Braze
    Braze was a newer solution that allowed for complexities and we had people on the team that were familiar with it, making for an easier onboarding and transition of the tool.
    Incentivized
    Chose Braze
    Braze and SFMC are pretty close, but Braze hits the sweet spot with the amount of features it offers and price. Salesforce can be more advanced in terms of features, but is also more complex, and it is pricier.
    Incentivized
    Chose Braze
    NA
    Incentivized
    Chose Braze
    Up to date and modern day standards.
    Continually improving functionality.
    Great documentation.
    Incentivized
    Chose Braze
    Braze is far more advanced than both of these tools.
    Incentivized
    Chose Braze
    Every business is different, but in my experience, Braze has filled the need for the clients that are using it and they have done a masterful job of creating and continuing to update a platform that is excellent!
    Incentivized
    Chose Braze
    We chose Braze when vetting (against Klaviyo + Iterable, and coming from Ortto) because we felt it was the biggest level up for us. It allows us to own cross-channel messaging in one place and we felt like it was the only platform that was truly going to level up our Lifecycle …
    Incentivized
    Chose Braze
    Braze is the obvious choice between these. There is more functionality, better tools, and an amazing community. We transitioned from an in-house communication platform to Braze and we will never go back.
    Incentivized
    Chose Braze
    Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to …
    Incentivized
    Chose Braze
    Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.
    Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing …
    Incentivized
    Chose Braze
    Braze is extremely easy-to-use and also very powerful and customizable - 3 things that usually don't go hand in hand for most marketing automation software.
    Incentivized
    Chose Braze
    Braze is a far more sophisticated tool than other ESPs I've used before. The customer service is also far more reliable.
    Incentivized
    Chose Braze
    I am not a CRM, mobile-CRM, or lifecycle marketing technology expert.

    Braze is distinct from the other tools I have used due to the SDK integration and feature set specifically suited for mobile app product-led companies like mine.
    Incentivized
    Chose Braze
    Braze offers stronger tutorials and more flexible personalization and targeting options compared to other platforms I’ve used. While other tools included some of the same features, they were harder to learn because of limited tutorials or confusing UX/UI. Many of them also used …
    Incentivized
    Chose Braze
    Braze allows for a better ROI on emails sent and a better package of capabilities than what we were using with Mailchimp
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    I chose Intuit Mailchimp over Campaign Monitor as it had, in my opinion, a better interface and UX. I then left it to go to Audience Republic as they promised us the world with integration with ticketing outlets. After they failed to deliver for us, I then left for because Braze…
    Incentivized
    Chose Intuit Mailchimp
    Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and …
    Incentivized
    Chose Intuit Mailchimp
    Constant Contact is nowhere near as simple to use and intuitive as Mailchimp. The processes for storing information are more difficult and there’s not as much customization functionality.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BrazeIntuit Mailchimp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Braze and Intuit Mailchimp
    Feature
    Braze
    -
    Ratings
    Intuit Mailchimp
    7.8
    488 Ratings
    WYSIWYG email editor00 Ratings8.2453 Ratings
    Dynamic content00 Ratings6.9436 Ratings
    Ability to test dynamic content00 Ratings7.2417 Ratings
    Landing pages00 Ratings7.7337 Ratings
    A/B testing00 Ratings7.4368 Ratings
    Mobile optimization00 Ratings8.7447 Ratings
    Email deliverability reporting00 Ratings8.3475 Ratings
    List management00 Ratings7.5475 Ratings
    Triggered drip sequences00 Ratings7.8328 Ratings
    Lead Management
    Comparison of Lead Management features of Braze and Intuit Mailchimp
    Feature
    Braze
    -
    Ratings
    Intuit Mailchimp
    8.1
    10 Ratings
    Lead nurturing automation00 Ratings6.69 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings
    Data quality management00 Ratings5.99 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Braze and Intuit Mailchimp
    Feature
    Braze
    -
    Ratings
    Intuit Mailchimp
    7.2
    60 Ratings
    Calendaring00 Ratings7.448 Ratings
    Event/webinar marketing00 Ratings6.945 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Braze and Intuit Mailchimp
    Feature
    Braze
    -
    Ratings
    Intuit Mailchimp
    7.0
    56 Ratings
    Social sharing and campaigns00 Ratings6.250 Ratings
    Social profile integration00 Ratings7.847 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Braze and Intuit Mailchimp
    Feature
    Braze
    -
    Ratings
    Intuit Mailchimp
    7.2
    473 Ratings
    Dashboards00 Ratings7.6136 Ratings
    Standard reports00 Ratings7.7471 Ratings
    Custom reports00 Ratings6.261 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Braze and Intuit Mailchimp
    Feature
    Braze
    -
    Ratings
    Intuit Mailchimp
    6.5
    57 Ratings
    API00 Ratings7.045 Ratings
    Role-based workflow & approvals00 Ratings6.016 Ratings
    Customizability00 Ratings5.62 Ratings
    Integration with Salesforce.com00 Ratings6.028 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.925 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings
    Third-party software integrations00 Ratings7.752 Ratings
    User Ratings
    BrazeIntuit Mailchimp
    Likelihood to Recommend
    9.2
    (82 ratings)
    7.9
    (511 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.4
    (51 ratings)
    Usability
    8.9
    (49 ratings)
    8.7
    (380 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (7 ratings)
    Support Rating
    4.5
    (21 ratings)
    8.3
    (18 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.4
    (22 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)