TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.9 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A

    Mixpanel

    Score8.7 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    BrazeMixpanel
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    BrazeMixpanel
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    BrazeMixpanel
    Considered Both Products
    Braze
    Chose Braze
    Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the …
    Incentivized
    Chose Braze
    Braze hit on a lot of the needs from easy of data integration and ingestion, segmentation, automation flows, compliance documentation, as well as working with me to make it financially possible to be set up for success. Some of the other platforms offer more flexibility but …
    Incentivized
    Chose Braze
    I am not a CRM, mobile-CRM, or lifecycle marketing technology expert.

    Braze is distinct from the other tools I have used due to the SDK integration and feature set specifically suited for mobile app product-led companies like mine.
    Incentivized
    Chose Braze
    Braze offers increased automation and data integration with better customer support and management than the likes of Saleforce. The features available in Braze far outreach that of Twilio SendGrid, which we used as a basic email comms platform rather than full CEP. eInsight CRM …
    Incentivized
    Chose Braze
    We have a worldwide userbase, and the fact that Braze has teams all over the world made us feel reassured that we can tap into their expertise if needed.
    Incentivized
    Mixpanel
    Chose Mixpanel
    Appboy is definitely much more focused on mobile communication (push notifications/CRM) and Mixpanel on analytics. We chose Mixpanel so we were able to have just one tool that provided us with both things. Additionally, Mixpanel is a lot more cost-effective than Appboy and …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    BrazeMixpanel
    Likelihood to Recommend
    9.2
    (82 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (13 ratings)
    Usability
    8.9
    (49 ratings)
    9.0
    (2 ratings)
    Support Rating
    4.5
    (21 ratings)
    1.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.9
    (3 ratings)