Braze vs. Salesforce Sales Cloud

Braze

194 Reviews and Ratings

Salesforce Sales Cloud

3,281 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Braze	Score8.9 out of 10	N/A	Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.	N/A
Salesforce Sales Cloud	Score8.7 out of 10	N/A	Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…	$25 per month

Pricing

Braze

Salesforce Sales Cloud

No answers on this topic

Starter: $25.00
per month per user
Professional: $80.00
per month per user
Enterprise: $165.00
per month per user
Unlimited: $330.00
per month per user
Agentforce 1 Sales: $550
per month per user

Pricing Offerings
Braze	Salesforce Sales Cloud
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Optional

Optional

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Community Pulse
Key User Insights
	Braze	Salesforce Sales Cloud
Considered Both Products	Braze Harry Fremantle Solutions Lead in Marketing at SCHMACK (Marketing & Advertising, 11-50 employees) Chose Braze Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the … Incentivized Helpful? Verified User Chose Braze It was more complicated on Salesforce to create personalized and customized campaigns. Braze is a platform that has it all. Incentivized Helpful? Verified User Chose Braze Salesforce is better suited for the sales funnnel or for B2B rather than B2C so in this case Braze already stacks up great as a wonderful B2C all-rounder product. Mailchimp, Firebase and others ive used are gragmented as they all offer different features and are not a ONE … Incentivized Helpful? Verified User Chose Braze Salesforce is better at AI-driven insights with Einstein-powered models, generating optimal email/push frequency, copy insights etc. MoEngage is much cheaper than Braze. Emarsys is on par to Braze with a simple, intuitive interface. Incentivized Helpful? Verified User Chose Braze Attentive and Salesforce are both more user friendly in our opinion, being easier to set up campaigns and review analytics after the campaign deploys successfully a few days later. We use Braze because it is our best option right now to integrate with our mobile apps for … Incentivized Helpful? Nikola Rudic CRM Lead in Marketing at Zenyum (Consumer Goods, 201-500 employees) Chose Braze Braze and SFMC are pretty close, but Braze hits the sweet spot with the amount of features it offers and price. Salesforce can be more advanced in terms of features, but is also more complex, and it is pricier. Incentivized Helpful? Verified User Chose Braze Easier than the big ones and more robust and than the small ones. Braze seems to be a great fit for teams that need to move fast, cannot spend a lot of time in certifications and training and are able to adapt to innovation. As for pricing, Braze has different pricing depending … Incentivized Helpful? Verified User Chose Braze Braze is easy to use and offers excellent modern functionalities, making it ideal for contemporary marketing. The training support and implementation support provided by Braze are also good. In terms of mobile-friendly email creation and personalisation, Braze has stood out. … Incentivized Helpful? Verified User Chose Braze I think Braze is best for app-first companies. We selected Braze for its ease of use and robust feature suite. Incentivized Helpful? Verified User Chose Braze I wasn't part of the decision-making process for selecting Braze, since I joined the company after Braze was already "integrated" with our company. I'd still say that Braze would me my 1st choice compared to other tools that I used in the past. Incentivized Helpful? Verified User Chose Braze Feels less clunky, easier to navigate, equally stacked on features that matter. May have some ways of working that are different from peer solutions, but trades speed and reliance over inefficiently designed or risky solutions. Incentivized Helpful? Verified User Chose Braze Braze is much more real-time, has an updated interface, and offers in-app communication, unlike SFMC. The only downside is that Liquid isn't quite as powerful as AMPscript. Incentivized Helpful? Verified User Chose Braze Braze feature for ecommerce retail brands is better and the readyto use usecases are a big support Incentivized Helpful? Danielle Peckskamp Lifecycle & Email Marketing Manager in Marketing at Aspira (Computer Software, 51-200 employees) Chose Braze Braze wins it all. They are the easiest to use. The best interface from a building and reporting perspective. Their teams are incredible to work with. They're extremely affordable for large scale email tactics. Incentivized Helpful? Verified User Chose Braze Way better Incentivized Helpful? Verified User Chose Braze Braze cheaper and easier to use. Incentivized Helpful? Verified User Chose Braze Braze was a newer solution that allowed for complexities and we had people on the team that were familiar with it, making for an easier onboarding and transition of the tool. Incentivized Helpful? Verified User Chose Braze Braze fit our use-case. Every CRM/CEP has their positives and negatives and there is no one-size-fits-all solution. It's worth doing your due diligence on your current needs and assessing future needs as well. Sometimes scalability will be a priority and Braze will facilitate … Incentivized Helpful? Verified User Chose Braze Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new … Incentivized Helpful? Verified User Chose Braze Braze compliments many of our other services and even though it required a lot of initial effort to get Braze integrated with our app, web, stack, etc. It resulted in less training time and provided us with more features in order to enhance the user experience across the board, … Incentivized Helpful? Verified User Chose Braze Up to date and modern day standards. Continually improving functionality. Great documentation. Incentivized Helpful? Ilana Fromm Director of Marketing, Lifecycle + Email in Marketing at Little Spoon (Food & Beverages, 11-50 employees) Chose Braze We chose Braze when vetting (against Klaviyo + Iterable, and coming from Ortto) because we felt it was the biggest level up for us. It allows us to own cross-channel messaging in one place and we felt like it was the only platform that was truly going to level up our Lifecycle … Incentivized Helpful?	Salesforce No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Braze

Salesforce Sales Cloud

Comparison of Sales Force Automation features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.4 261 Ratings
Customer data management / contact management	00 Ratings	9.3261 Ratings
Workflow management	00 Ratings	8.3252 Ratings
Territory management	00 Ratings	7.7204 Ratings
Opportunity management	00 Ratings	8.7253 Ratings
Integration with email client (e.g., Outlook or Gmail)	00 Ratings	8.7238 Ratings
Contract management	00 Ratings	7.9209 Ratings
Quote & order management	00 Ratings	7.7192 Ratings
Interaction tracking	00 Ratings	8.8223 Ratings
Channel / partner relationship management	00 Ratings	8.1184 Ratings

Comparison of Customer Service & Support features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 7.9 99 Ratings
Case management	00 Ratings	8.397 Ratings
Call center management	00 Ratings	7.878 Ratings
Help desk management	00 Ratings	7.482 Ratings

Comparison of Marketing Automation features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.4 239 Ratings
Lead management	00 Ratings	8.5234 Ratings
Email marketing	00 Ratings	8.2201 Ratings

Comparison of CRM Project Management features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.4 242 Ratings
Task management	00 Ratings	8.9231 Ratings
Billing and invoicing management	00 Ratings	7.774 Ratings
Reporting	00 Ratings	8.6195 Ratings

Comparison of CRM Reporting & Analytics features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.3 255 Ratings
Forecasting	00 Ratings	8.1223 Ratings
Pipeline visualization	00 Ratings	8.1242 Ratings
Customizable reports	00 Ratings	8.8252 Ratings

Comparison of Customization features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.7 246 Ratings
Custom fields	00 Ratings	9.0244 Ratings
Custom objects	00 Ratings	9.0233 Ratings
Scripting environment	00 Ratings	8.2173 Ratings
API for custom integration	00 Ratings	8.6203 Ratings

Comparison of Security features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.9 247 Ratings
Single sign-on capability	00 Ratings	8.9215 Ratings
Role-based user permissions	00 Ratings	8.8219 Ratings

Comparison of Social CRM features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.8 156 Ratings
Social data	00 Ratings	8.9154 Ratings
Social engagement	00 Ratings	8.7152 Ratings

Comparison of Integrations with 3rd-party Software features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 8.2 212 Ratings
Marketing automation	00 Ratings	8.4208 Ratings
Compensation management	00 Ratings	8.0142 Ratings

Comparison of Platform features of Braze and Salesforce Sales Cloud
Feature	Braze - Ratings	Salesforce Sales Cloud 7.9 227 Ratings
Mobile access	00 Ratings	7.9227 Ratings

User Ratings
	Braze	Salesforce Sales Cloud
Likelihood to Recommend	9.2 (82 ratings)	8.7 (392 ratings)
Likelihood to Renew	9.1 (2 ratings)	10.0 (58 ratings)
Usability	8.8 (49 ratings)	9.4 (121 ratings)
Availability	- (0 ratings)	9.8 (27 ratings)
Performance	- (0 ratings)	9.0 (18 ratings)
Support Rating	4.5 (21 ratings)	9.0 (92 ratings)
In-Person Training	- (0 ratings)	7.9 (11 ratings)
Online Training	- (0 ratings)	9.1 (15 ratings)
Implementation Rating	- (0 ratings)	2.4 (18 ratings)
Configurability	- (0 ratings)	10.0 (2 ratings)
Contract Terms and Pricing Model	- (0 ratings)	8.8 (9 ratings)
Data Sharing and Collaboration	- (0 ratings)	8.2 (5 ratings)
Data Sources	- (0 ratings)	8.2 (5 ratings)
Product Scalability	- (0 ratings)	8.7 (52 ratings)
Professional Services	- (0 ratings)	9.3 (8 ratings)