TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightEdge

    Score6.8 out of 10
    N/ABrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

    $0

    per month

    Semrush

    Score8.8 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    BrightEdgeSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    BrightEdgeSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    BrightEdgeSemrush
    Considered Both Products
    BrightEdge
    Chose BrightEdge
    BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most …
    Incentivized
    Chose BrightEdge
    I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a …
    Incentivized
    Chose BrightEdge
    BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. Semrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or …
    Incentivized
    Chose BrightEdge
    BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content.
    Incentivized
    Chose BrightEdge
    BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering.
    Incentivized
    Chose BrightEdge
    Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it.
    Incentivized
    Chose BrightEdge
    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. …
    Incentivized
    Chose BrightEdge
    Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results.
    Incentivized
    Chose BrightEdge
    I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform …
    Incentivized
    Chose BrightEdge
    All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
    Incentivized
    Chose BrightEdge
    BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't …
    Incentivized
    Chose BrightEdge
    While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes …
    Incentivized
    Chose BrightEdge
    BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the …
    Incentivized
    Chose BrightEdge
    I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
    Incentivized
    Chose BrightEdge
    BrightEdge is the best tool for overall needs. It has a clear interface and clients really enjoy looking at the data. It is not the most specialized or in depth tool, like SEMRush or Moz are, so certain capabilities are limited (link profiling is not as strong, recommendations …
    Semrush
    Chose Semrush
    As I mentioned earlier, Semrush is my favorite tool for SEO strategy and optimization. I think it's the very best in this particular area. It doesn't have the other features (e.g., email marketing, user management, etc.) of a tool like HubSpot, but it's ideal for marketers like …
    Incentivized
    Chose Semrush
    Compared to Moz: SEMRush is more down to the nitty-gritty. Less fluff.
    Compared to SpyFu: SEMRush has more functionality and is easier to use.
    Compared to BrightEdge: in an ideal world I'd want both SEMRush and BrightEdge in my MarTech stack, but SEMRush is inexpensive, and Brig…
    Incentivized
    Chose Semrush
    Price is competitive against BrightEdge but doesn't offer a good keyword/content optimization per page like BrightEdge does.
    DeepCrawl and WordStream are more technical and not suitable for non-experts.
    Incentivized
    Chose Semrush
    SEMRush has more limited functionality than some of the full-suite options like BrightEdge and Searchmetrics, but the tool is more affordable and still performs to our expectations. We find it to be a good medium-use tool, and combined with some additional keyword-tracking …
    Incentivized
    Chose Semrush
    [Semrush] is a great tool for the price. Robust feature set compared to similarly priced tools[.]
    Incentivized
    Chose Semrush
    They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older …
    Incentivized
    Chose Semrush
    Semrush was more comprehensive than the other tools and better maintained. Our key requirements for a product were that we could use the data and that it was cheap enough for us to use across the business. The competitors either weren't well maintained, had poor quality …
    Incentivized
    Chose Semrush
    In general SEMRush is a great value compared to most of these tools, particularly the very expensive "enterprise" tools.
    Incentivized
    Chose Semrush
    This tool was the perfect middle ground for what the old solution had to offer and doing everything manually. The price comparison to other similar tools shows just how much you get with this. The choice was clear, SEMRush did everything I could want it to do and much, much …
    Incentivized
    Chose Semrush
    SEMRush is simpler and easier to use compared to other platforms, yet is just as powerful.
    Incentivized
    Chose Semrush
    First - SEMRush doesn't spend very much of their money on sales. They don't have a big sales staff to support, so they invest that into top notch product managers and developers - who actually reach out to clients to ask them to give them feedback on alpha/beta versions.

    Second …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BrightEdgeSemrush
    SEO
    Comparison of SEO features of BrightEdge and Semrush
    Feature
    BrightEdge
    7.4
    47 Ratings
    Semrush
    7.9
    152 Ratings
    Keyword analysis8.047 Ratings8.7152 Ratings
    Backlink management7.041 Ratings8.2145 Ratings
    SERP ranking tracking8.045 Ratings8.2148 Ratings
    Page grader5.040 Ratings7.0127 Ratings
    Competitive analysis10.047 Ratings8.6147 Ratings
    Site audit / diagnostics7.044 Ratings8.0148 Ratings
    Site recommendations5.047 Ratings7.3137 Ratings
    Task management8.941 Ratings7.090 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightEdge and Semrush
    Feature
    BrightEdge
    9.0
    45 Ratings
    Semrush
    8.1
    138 Ratings
    Local SEO9.036 Ratings8.3126 Ratings
    Social SEO9.031 Ratings8.0104 Ratings
    Mobile SEO9.042 Ratings7.7111 Ratings
    Global SEO9.035 Ratings8.3112 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightEdge and Semrush
    Feature
    BrightEdge
    9.0
    45 Ratings
    Semrush
    8.7
    123 Ratings
    Multi-domain support9.036 Ratings8.3113 Ratings
    Integration with web analytics tools9.044 Ratings9.0117 Ratings
    User Ratings
    BrightEdgeSemrush
    Likelihood to Recommend
    8.0
    (79 ratings)
    8.8
    (152 ratings)
    Likelihood to Renew
    10.0
    (35 ratings)
    9.1
    (3 ratings)
    Usability
    10.0
    (11 ratings)
    7.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    9.0
    (14 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    8.3
    (2 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)