BrightLocal vs. FACT-Finder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 10.0 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
FACT-Finder
Score 0.0 out of 10
Enterprise companies (1,001+ employees)
FACT-Finder is site search software for search, navigation, merchandising, personalization and recommendations. The technology combines online shop functions designed to lead customers to the right products in record time - even with demanding omnichannel strategies. The vendor boasts 20 years of experience and over 1,800 shop projects, retailers experience more sales across digital retail channels - up to 33% on desktop and 125% on mobile. The vendor further states FACT-Finder…N/A
Pricing
BrightLocalFACT-Finder
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
Offerings
Pricing Offerings
BrightLocalFACT-Finder
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.We understand that in e-commerce, the one-size-fits-all approach doesn't work. Our dynamic prices are based upon the FACT-Finder modules you choose to power your online shop along with the number of monthly search queries and channels needed.
More Pricing Information
Community Pulse
BrightLocalFACT-Finder
Features
BrightLocalFACT-Finder
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
Ratings
14% below category average
FACT-Finder
-
Ratings
Keyword analysis7.00 Ratings00 Ratings
Backlink management4.00 Ratings00 Ratings
SERP ranking tracking7.70 Ratings00 Ratings
Page grader7.50 Ratings00 Ratings
Competitive analysis7.60 Ratings00 Ratings
Site audit / diagnostics9.90 Ratings00 Ratings
Site recommendations6.60 Ratings00 Ratings
Task management3.50 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
Ratings
12% above category average
FACT-Finder
-
Ratings
Local SEO8.60 Ratings00 Ratings
Social SEO7.90 Ratings00 Ratings
Mobile SEO10.00 Ratings00 Ratings
Global SEO7.70 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
Ratings
8% above category average
FACT-Finder
-
Ratings
Multi-domain support8.50 Ratings00 Ratings
Integration with web analytics tools9.90 Ratings00 Ratings
User Ratings
BrightLocalFACT-Finder
Likelihood to Recommend
8.6
(0 ratings)
-
(0 ratings)
Support Rating
7.5
(0 ratings)
-
(0 ratings)
User Testimonials
BrightLocalFACT-Finder
Likelihood to Recommend
I recently broke away from corporation gyms and decided to start my own personal training business in Plano, TX. Looking to expand my visibility in order to bring in new clients, I signed up for BrightLocal after taking a Udemy class on optimizing my Google Business Page. I have not even had BrightLocal for a week and I have already seen a tripling increase in views on my Google Business Page and an increase in the number of people who have reached out to me. I signed up for the citation builder campaign and the campaign isn't even finished. BrightLocal also set me up with a customer service executive named Becki who was absolutely lovely! She gave me lots of things to think about and action steps to take to further expand the reach of my business. I haven't even been with BrightLocal for a month and I'm already so grateful for them! I highly recommend them and their services to help you grow your business!
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No answers on this topic
Pros
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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Cons
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
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Support Rating
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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No answers on this topic
Alternatives Considered
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
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Return on Investment
  • Positive because it makes our local clients happy and want to renew with us.
  • Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it.
  • Positive to see local rankings up
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No answers on this topic
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

FACT-Finder Screenshots

Screenshot of The FACT-Finder cockpit gives clear access to all features you need for your optimizations.  View two search results side-by-side for testing and compare before & after performance.Screenshot of Align search results to your business objectives: with Ranking Rules you can customize the sequence in which products appear. Integrating all information from your product data guarantees optimized search results  for your priorities.Screenshot of FACT-Finder Merchandising Module makes implementing marketing campaigns simple. Product promotions can be scheduled in the search results, category pages and landing pages down to the minute.Screenshot of Our software suite consists of modules that you can configure via an easy-to-use back-end. The FACT-Finder Core is the foundation for your e-commerce growth with optimized site search and actionable analytics. Each additional module contributes to providing customers with the best experience possible - while giving your conversion a lift. Innovative algorithms and Artificial Intelligence ensure the modules work together seamlessly and constantly improve each other.