BrightLocal vs. iReview

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 10.0 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
iReview
Score 0.0 out of 10
N/A
iReview Reputation Management is a solution to cultivate and control a brand's digital identity. As a guardian of a brand's online presence, iReview harnesses sentiment analysis and real-time monitoring to curate a brand's reputation. Through the software, every online interaction becomes a cornerstone of a brand's narrative. iReview scours the digital landscape and compiles user-generated content into actionable insights. This tool transforms scattered feedback into a strategic…N/A
Pricing
BrightLocaliReview
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
Offerings
Pricing Offerings
BrightLocaliReview
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Community Pulse
BrightLocaliReview
Considered Both Products
BrightLocal
Chose BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was …
Chose BrightLocal
The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the …
Chose BrightLocal
If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many …
Chose BrightLocal
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more …
Chose BrightLocal
BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
Chose BrightLocal
I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use spyfu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
Chose BrightLocal
We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, …
Chose BrightLocal
BrightLocal's local ranking reports are the best ones out there. For everything else, they're just "similar" to the others and don't stand out from them. BrightLocal's online client report dashboards are also nice and not matched by the competition.
Chose BrightLocal
Brightlocal is a well established company with a good reputation and after using them for over 15 locations I can safely say it was an easy and safe investment for my marketing efforts. Compared to other alternatives Brightlocal gives you the flexibility to spend on specific …
iReview

No answer on this topic

Features
BrightLocaliReview
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
Ratings
14% below category average
iReview
-
Ratings
Keyword analysis7.00 Ratings00 Ratings
Backlink management4.00 Ratings00 Ratings
SERP ranking tracking7.70 Ratings00 Ratings
Page grader7.50 Ratings00 Ratings
Competitive analysis7.60 Ratings00 Ratings
Site audit / diagnostics9.90 Ratings00 Ratings
Site recommendations6.60 Ratings00 Ratings
Task management3.50 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
Ratings
12% above category average
iReview
-
Ratings
Local SEO8.60 Ratings00 Ratings
Social SEO7.90 Ratings00 Ratings
Mobile SEO10.00 Ratings00 Ratings
Global SEO7.70 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
Ratings
8% above category average
iReview
-
Ratings
Multi-domain support8.50 Ratings00 Ratings
Integration with web analytics tools9.90 Ratings00 Ratings
Best Alternatives
BrightLocaliReview
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Yext
Yext
Score 8.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Yext
Yext
Score 8.9 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Yext
Yext
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocaliReview
Likelihood to Recommend
8.6
(0 ratings)
-
(0 ratings)
Support Rating
7.5
(0 ratings)
-
(0 ratings)
User Testimonials
BrightLocaliReview
Likelihood to Recommend
I recently broke away from corporation gyms and decided to start my own personal training business in Plano, TX. Looking to expand my visibility in order to bring in new clients, I signed up for BrightLocal after taking a Udemy class on optimizing my Google Business Page. I have not even had BrightLocal for a week and I have already seen a tripling increase in views on my Google Business Page and an increase in the number of people who have reached out to me. I signed up for the citation builder campaign and the campaign isn't even finished. BrightLocal also set me up with a customer service executive named Becki who was absolutely lovely! She gave me lots of things to think about and action steps to take to further expand the reach of my business. I haven't even been with BrightLocal for a month and I'm already so grateful for them! I highly recommend them and their services to help you grow your business!
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No answers on this topic
Pros
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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No answers on this topic
Cons
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
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No answers on this topic
Support Rating
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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No answers on this topic
Alternatives Considered
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
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No answers on this topic
Return on Investment
  • Positive because it makes our local clients happy and want to renew with us.
  • Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it.
  • Positive to see local rankings up
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No answers on this topic
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

iReview Screenshots

Screenshot of Main screen and dashboardScreenshot of the dashboard where iReview lets users create a URL based on a business's name. Under tools the Review Page feature helps edit the page, users can add more buttons, change the button’s color so it matches the color of the business, add the platforms that will receive reviews, as well; as edit the URLScreenshot of a URL created based on a business's name.
Once the Review Page is created, clients will be able to access and leave reviews from an edited Review Page. If someone wants to send a bad review, they instead contacting the business, which filtrates all bad reviews from other review platforms like Google and Facebook, etc.Screenshot of Listings:
iReview helps manage scores on all review platforms. The higher the score the higher a business is listed. This score reveals how present and accurate listings are across the web. Adding or removing sources will affect the business's score, a high score on most of the review platforms helps a business rank higher on search as opposed to the competition.Screenshot of Analysis Report:
From iReview's reports, the user can see what are the most used words and phrases from customers, and analyze the most used keywords and phrases from customers.

Keywords and Phrases can be divided into positive and negative based on the reviews received and the ratings that they possessed. The user can check which keyword or phrase is being used in negative reviews the most. Making customers happy and receiving 5-star reviews from them is a win-win situation.