BrightTALK vs. Zoom Events & Webinars

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightTALK
Score 6.1 out of 10
N/A
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.N/A
Zoom Events & Webinars
Score 8.5 out of 10
N/A
Zoom Events and Webinars are part of Zoom’s event solutions that uses existing Zoom products to produce interactive and engaging virtual experiences. It combines Zoom Meetings, Chat, and Video Webinars in one solution that enables event organizers to produce ticketed, live events for internal or external audiences of any size.
$79
per month starting with 500 attendees
Pricing
BrightTALKZoom Events & Webinars
Editions & Modules
No answers on this topic
Zoom Webinars
starting at $79
per month starting with 500 attendees
Zoom Sessions
starting at $99
per month starting with 100 attendees
Zoom Events
starting at $149
per month starting with 100 attendees
Offerings
Pricing Offerings
BrightTALKZoom Events & Webinars
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightTALKZoom Events & Webinars
Considered Both Products
BrightTALK
Chose BrightTALK
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for …
Chose BrightTALK
It is easy to use and very popular, yes, but a bit too mainstream for us in our industry. BrightTALK it's more sophisticated and it's content and feels more professional to us.
Chose BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Chose BrightTALK
BrightTALK stacks up well against competitors and offers ease of use and good ROI for our business. In addition, the support available during live events as well as before and after is quite helpful. There are many features and options for BrightTALK that we have not had the …
Zoom Events & Webinars
Chose Zoom Events & Webinars
I prefer Zoom Workplace for the UI. Teams is buggy and there's a lot more lag moving around the platform and call options. It has a better messaging system for sure but calling aspect is less than desirable.
Chose Zoom Events & Webinars
Better analytics, better for large numbers of people and hosting events like webinars. The quality of the video, in my opinion, is better on platforms like Teams. Maybe this is because of the volume of people that are logged in at once.
Chose Zoom Events & Webinars
-Much better sound system and can drown out outside noises much better
-More user friendly and easier to understand
-Better picture options
Chose Zoom Events & Webinars
Our IT department evaluates this.
Chose Zoom Events & Webinars
Best features are available for free of cost. it is well suited for our business and all, so we opt this as our primary source
Chose Zoom Events & Webinars
No comparison. Hopin was very hard to use, did not offer much support, and cost 2 times the amount!
Chose Zoom Events & Webinars
The combination of superior ease of use, relative affordability of a license, high participant volume, rich feature set, custom branding capabilities, excellent audio/video codecs, lean resource usage, and studio production features.
Chose Zoom Events & Webinars
We moved away from MS Teams due to several factors:
1)The ability to have a calendar reminder pop up for the upcoming webinar.
2)The ability to have Zoom automatically send a customized one hour reminder email to everyone who registered.
Chose Zoom Events & Webinars
Zoom Webinars provides a platform to address a larger audience with ease. It provides clear audio and video. Features are better for conferences and lectures when compared to Skype.
Chose Zoom Events & Webinars
I've had limited contact with Whova and Hopin, but I've got clients who have looked at them in detail for events. After hearing my guidance on proper licensing of Zoom Events and training on Zoom Events editing and configuration, they've all been very pleased with going the …
Chose Zoom Events & Webinars
the ease of use of Zoom is better - everyone seems to be familiar with Zoom and not necessarily the other two.
Chose Zoom Events & Webinars
I started using Zoom after COVID-19 and was a great experience in comparison to Skype. It helps a user to easily add any prospect client or team member anywhere around the globe through a single link from browser without a chat invite
In comparison to Google meet you can record …
Chose Zoom Events & Webinars
Zoom is much better than its peers. It has superior functionality, is much more intuitive to use on a daily basis, and is much more reliable than the previous products that we have used. Zoom has also been advocated for extensively by our students and faculty due to its …
Chose Zoom Events & Webinars
Google Meet does not provide breakup rooms and does not have a user-friendly interface. Google Meet does not have the strict admin controls that Zoom Video Webinar provides. Zoom Video Webinar has been widely accepted and most of our clients use it. The price for the premium …
Chose Zoom Events & Webinars
I have also used Video connect for doctors' appointments and although it has its pros as well, the Zoom seems much more user-friendly. I am not too familiar with whether or not the platform allows for as many users to all be part of the same conference or what kind of costs it …
Chose Zoom Events & Webinars
[In my opinion,] Zoom [Events] is more stable, more flexible, and more friendly than these [other] products.
Chose Zoom Events & Webinars
Zoom Video Webinar is one of the simplest platforms for video conferencing. You do not require [an] account to join a meeting and you do not need to install the app as it can also be used on the web browser. The functions are clear and straightforward, one of the most …
Chose Zoom Events & Webinars
Microsoft teams has some performance issues. It lags many times while working with it and also it doesn't have a optimized recording capabilities. But it performs well in collaboration with participants with feature like Quizzes, assignments, meeting notes etc. MS teams comes …
Chose Zoom Events & Webinars
Zoom is more reliable than others tools we have used and has less issues for our customers.
Chose Zoom Events & Webinars
We find Zoom Video Webinar to be the most user-friendly platform, compared to the ones that we have tested for business use.
Chose Zoom Events & Webinars
We used Adobe Connect for about a year. The caliber of the recordings was lower than that of Zoom Video Webinar. Also, managing a space was more complicated than with Zoom. Granted, that was 6 years ago now that we stopped using it, but that was our experience at the time.
Chose Zoom Events & Webinars
I'm not familiar with any of Zoom's competitors, but this seems to be a popular program in the business world, and I haven't heard anyone have any serious problems with it. Overall, it's definitely helpful and worth the money.
Features
BrightTALKZoom Events & Webinars
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightTALK
8.2
Ratings
9% above category average
Zoom Events & Webinars
-
Ratings
Dashboards8.50 Ratings00 Ratings
Data exportability8.00 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
BrightTALK
8.7
Ratings
8% above category average
Zoom Events & Webinars
-
Ratings
High quality audio9.50 Ratings00 Ratings
Mobile support8.00 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
BrightTALK
9.1
Ratings
12% above category average
Zoom Events & Webinars
-
Ratings
Calendar integration10.00 Ratings00 Ratings
Record meetings / events8.50 Ratings00 Ratings
Slideshows10.00 Ratings00 Ratings
Event registration8.00 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
BrightTALK
7.5
Ratings
10% below category average
Zoom Events & Webinars
-
Ratings
Audience polling7.00 Ratings00 Ratings
Q&A8.00 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
BrightTALK
7.8
Ratings
5% below category average
Zoom Events & Webinars
-
Ratings
Participant roles & permissions7.50 Ratings00 Ratings
Confidential attendee list8.00 Ratings00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
BrightTALK
9.0
Ratings
15% above category average
Zoom Events & Webinars
9.3
Ratings
6% above category average
Branding options8.00 Ratings8.70 Ratings
Integration to Marketing Automation10.00 Ratings00 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
BrightTALK
-
Ratings
Zoom Events & Webinars
8.5
Ratings
7% above category average
Registration, RSVP, and ticketing00 Ratings9.10 Ratings
Email marketing00 Ratings8.20 Ratings
Livestreaming00 Ratings9.30 Ratings
Audience engagement00 Ratings7.90 Ratings
Event recording00 Ratings8.90 Ratings
Virtual booths00 Ratings8.00 Ratings
Networking00 Ratings7.60 Ratings
Event analytics00 Ratings9.30 Ratings
Best Alternatives
BrightTALKZoom Events & Webinars
Small Businesses
BigMarker
BigMarker
Score 6.0 out of 10
Whova
Whova
Score 8.9 out of 10
Medium-sized Companies
Zoho Meeting
Zoho Meeting
Score 9.2 out of 10
Whova
Whova
Score 8.9 out of 10
Enterprises
ON24
ON24
Score 8.8 out of 10
Whova
Whova
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightTALKZoom Events & Webinars
Likelihood to Recommend
8.5
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
2.0
(0 ratings)
Usability
9.0
(0 ratings)
7.7
(0 ratings)
Support Rating
3.1
(0 ratings)
7.2
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
BrightTALKZoom Events & Webinars
Likelihood to Recommend
We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
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I had an issue with my calendar syncing to Zoom Workplace for a while, that was annoying, but it resolved itself someway. Maybe an update. The invite feature is week when in a call, my team never receives them, I manually always have to send a link. I also do not get Zoom call notifications so I am late to meetings often. Too much work to manually find that feature, wish it was a default setting like Teams. I prefer Zoom Workplace because I think it works faster, is smoother, and I prefer the video settings UI over other platforms. Everyone else makes it too complicated to change backgrounds or blur as necessary. The adjustment for low light is also a huge win.
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Pros
  • It expands our audience by allowing us to tap into their database of users.
  • It is easy to use and is reliable. We don't have any technical issues.
  • It has robust reporting that provides a lot of data on attendees.
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  • Easy data entry using imported CSV files
  • Full speaker and session images and text, with individual itineraries for attendees.
  • Duplicate the structure and format of an existing event for your next event, or create an event template to easily replicate future events
  • Automated language caption translation on-the-fly for a growing list of languages
Read full review
Cons
  • The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
  • Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
  • The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
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  • I will we could add registration disclaimer language to the Webinar templates.
  • Some of the customization and setup features are difficult to find.
  • I would like to add someone to help me run webinars without paying for them to have their own webinar platform. We should be able to buy one platform and both of us log into it and setup and run webinars from it.
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Likelihood to Renew
No answers on this topic
We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.
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Usability
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
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Zoom [Video Webinar] is easy and secure to use. It has all those feature which can make a virtual meeting go smooth. Zoom [Video Webinar] provides one click join option and easy screen sharing. It also has strong tools to restrict meeting controls and is secure enough to let you start with it. Zoom [Video Webinar] in relation to other video webinar application is easy to use and lightweight, its mobile application is also easy to use.
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Support Rating
We have not had to contact support.
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Zoom Video Webinar provides users with updates on their newest functions as part of an email subscribed list. They provide you with up-to-date information on all their latest changes and functions for ease [in] transition. Zoom Video Webinar can be contacted easily for any questions or concerns you may have with the platform and the response is timely.
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Implementation Rating
No answers on this topic
Implementation was very feasible during our initial usage of the Zoom after COVID-19.
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Alternatives Considered
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
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Zoom is a good option compared to these other softwares as it is more universally accepted. The advantage of this is that most people use Zoom, making it easier to arrange a call with external stakeholders. Microsoft Teams is often very unreliable, and Zoom seems to work more consistently compared to the other options.
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Return on Investment
  • Because of its utility and onboarding new talent, our HR costs of talent acquisition and retention are reduced.
  • The live networking events have been useful in producing new leads
  • More targeted use of our funds for security and Cloud because of the knowledge we've gained, so reduced costs in those areas.
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  • Our main need that Zoom Webinar meets is the need to have frequent company video webinars, and it's a need that Zoom meets far better than any other tool available.
  • The branding features available allow us to keep branding for internal and external webinars strong, unlike other tools which have minimal branding capabilities for webinars.
  • Zoom's new Events offering makes it easy to set up engaging and interactive hubs for multi-day webinars.
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ScreenShots

Zoom Events & Webinars Screenshots

Screenshot of features available for Zoom Events & WebinarsScreenshot of features available for Zoom EventsScreenshot of new and enhanced features