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Broadlume vs. Google Ad Manager

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
    Pricing
    BroadlumeGoogle Ad Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BroadlumeGoogle Ad Manager
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    BroadlumeGoogle Ad Manager
    Ad Network Integration
    Comparison of Ad Network Integration features of Broadlume and Google Ad Manager
    Feature
    Broadlume
    10.0
    1 Ratings
    Google Ad Manager
    7.6
    24 Ratings
    Data Transfer10.01 Ratings7.524 Ratings
    DSP integration00 Ratings7.719 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Broadlume and Google Ad Manager
    Feature
    Broadlume
    10.0
    1 Ratings
    Google Ad Manager
    6.9
    34 Ratings
    Ad dashboards10.01 Ratings5.032 Ratings
    Ad conversion tracking10.01 Ratings7.033 Ratings
    Cross-channel ad management10.01 Ratings8.126 Ratings
    Ad forecasting and optimization10.01 Ratings7.030 Ratings
    Ad performance reports00 Ratings7.034 Ratings
    Ad attribution reporting00 Ratings7.030 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Broadlume and Google Ad Manager
    Feature
    Broadlume
    -
    Ratings
    Google Ad Manager
    7.4
    35 Ratings
    Ad campaign creation00 Ratings9.235 Ratings
    Ad deployment00 Ratings8.135 Ratings
    Display advertising00 Ratings7.234 Ratings
    Ad display and retargeting segmentation00 Ratings7.233 Ratings
    Sequence targeting00 Ratings5.025 Ratings
    User Ratings
    BroadlumeGoogle Ad Manager
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (35 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (2 ratings)