TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Pricing
    BroadlumeGoogle Ads
    Editions & Modules
    No answers on this topic
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    Offerings
    Pricing Offerings
    BroadlumeGoogle Ads
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BroadlumeGoogle Ads
    Considered Both Products
    Broadlume
    Chose Broadlume
    AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BroadlumeGoogle Ads
    Ad Network Integration
    Comparison of Ad Network Integration features of Broadlume and Google Ads
    Feature
    Broadlume
    10.0
    1 Ratings
    Google Ads
    -
    Ratings
    Data Transfer10.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Broadlume and Google Ads
    Feature
    Broadlume
    10.0
    1 Ratings
    Google Ads
    6.3
    2 Ratings
    Ad dashboards10.01 Ratings2.32 Ratings
    Ad conversion tracking10.01 Ratings9.02 Ratings
    Cross-channel ad management10.01 Ratings00 Ratings
    Ad forecasting and optimization10.01 Ratings2.32 Ratings
    Ad performance reports00 Ratings9.02 Ratings
    Ad attribution reporting00 Ratings9.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Broadlume and Google Ads
    Feature
    Broadlume
    -
    Ratings
    Google Ads
    3.8
    2 Ratings
    Ad campaign creation00 Ratings2.32 Ratings
    Ad deployment00 Ratings2.32 Ratings
    Display advertising00 Ratings9.02 Ratings
    Ad display and retargeting segmentation00 Ratings8.82 Ratings
    Sequence targeting00 Ratings1.01 Ratings
    Contextual advertising00 Ratings2.12 Ratings
    Social advertising00 Ratings1.01 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Broadlume and Google Ads
    Feature
    Broadlume
    -
    Ratings
    Google Ads
    7.0
    1 Ratings
    Ad bidding00 Ratings7.01 Ratings
    User Ratings
    BroadlumeGoogle Ads
    Likelihood to Recommend
    10.0
    (1 ratings)
    5.7
    (117 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (21 ratings)
    Usability
    10.0
    (1 ratings)
    1.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)