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Bronto Marketing Platform (discontinued) vs. Oracle Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bronto Marketing Platform (discontinued)

    Score7.9 out of 10
    N/AThe Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A

    Oracle Marketing

    Score7.1 out of 10
    N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    Bronto Marketing Platform (discontinued)Oracle Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bronto Marketing Platform (discontinued)Oracle Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsRequest pricing at info@bronto.com.CX Marketing pricing is a function of usage.
    More Pricing Information
    Community Pulse
    Bronto Marketing Platform (discontinued)Oracle Marketing
    Considered Both Products
    The Bronto Marketing Platform
    Chose Bronto Marketing Platform (discontinued)
    Eloqua is more for B2B and big groups. The user management function is obviously more advanced in Eloqua. However, when looking into the email itself, it’s quite limited and old fashioned.
    Incentivized
    Chose Bronto Marketing Platform (discontinued)
    Bronto had the better email building section as well as workflow tools. We found it easy to navigate as well as a fast on-boarding process into fully utilizing the tool. Bronto also offers full support as well as professional services to help you with strategy, workflows, …
    Incentivized
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Bronto Marketing Platform (discontinued)Oracle Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bronto Marketing Platform (discontinued) and Oracle Marketing
    Feature
    Bronto Marketing Platform (discontinued)
    7.4
    58 Ratings
    Oracle Marketing
    9.3
    133 Ratings
    WYSIWYG email editor7.050 Ratings10.0117 Ratings
    Dynamic content6.450 Ratings9.0120 Ratings
    Ability to test dynamic content6.449 Ratings9.0116 Ratings
    Landing pages4.525 Ratings8.0124 Ratings
    A/B testing9.055 Ratings10.0118 Ratings
    Mobile optimization7.850 Ratings10.0113 Ratings
    Email deliverability reporting9.458 Ratings10.0127 Ratings
    List management7.456 Ratings9.0126 Ratings
    Triggered drip sequences8.448 Ratings9.0108 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bronto Marketing Platform (discontinued) and Oracle Marketing
    Feature
    Bronto Marketing Platform (discontinued)
    7.6
    57 Ratings
    Oracle Marketing
    8.3
    123 Ratings
    Dashboards7.857 Ratings9.0122 Ratings
    Standard reports7.856 Ratings8.0120 Ratings
    Custom reports7.143 Ratings8.0113 Ratings
    Lead Management
    Comparison of Lead Management features of Bronto Marketing Platform (discontinued) and Oracle Marketing
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bronto Marketing Platform (discontinued) and Oracle Marketing
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bronto Marketing Platform (discontinued) and Oracle Marketing
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bronto Marketing Platform (discontinued) and Oracle Marketing
    Feature
    Bronto Marketing Platform (discontinued)
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    API00 Ratings9.0105 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings
    Customizability00 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    User Ratings
    Bronto Marketing Platform (discontinued)Oracle Marketing
    Likelihood to Recommend
    8.1
    (60 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    8.0
    (5 ratings)
    10.0
    (92 ratings)
    Usability
    9.0
    (1 ratings)
    10.0
    (15 ratings)
    Availability
    10.0
    (1 ratings)
    8.1
    (9 ratings)
    Performance
    8.0
    (1 ratings)
    6.6
    (5 ratings)
    Support Rating
    2.0
    (2 ratings)
    9.9
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Online Training
    8.0
    (1 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    8.8
    (10 ratings)
    Configurability
    10.0
    (1 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    2.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)