Buffer vs. Meta Business Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.5 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Meta Business Manager
Score 8.0 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Pricing
BufferMeta Business Manager
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Offerings
Pricing Offerings
BufferMeta Business Manager
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferMeta Business Manager
Considered Both Products
Buffer
Chose Buffer
Buffer is way easier to use and setup than Hubspot and Meta. You'd think Meta would make it easy to post on both Facebook and Instagram, but I have consistently run into issues when uploading files. I've never had an issue with Buffer.
Chose Buffer
Buffer has a clear, easy to use interface and a reliable scheduling calendar.
Meta Business Manager

No answer on this topic

Features
BufferMeta Business Manager
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
68 Ratings
7% above category average
Meta Business Manager
5.9
49 Ratings
31% below category average
Content planning and scheduling9.068 Ratings7.149 Ratings
Content optimization8.061 Ratings5.844 Ratings
Workflow management8.857 Ratings4.738 Ratings
Audience targeting00 Ratings6.046 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
63 Ratings
5% above category average
Meta Business Manager
5.6
47 Ratings
34% below category average
Campaign success analytics8.363 Ratings7.246 Ratings
Real-time tracking00 Ratings5.843 Ratings
Competitor analysis00 Ratings3.827 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
65 Ratings
12% above category average
Meta Business Manager
6.1
49 Ratings
27% below category average
Role-based user permissions & privileges9.052 Ratings5.346 Ratings
Mobile access9.062 Ratings7.047 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
6.1
35 Ratings
23% below category average
Boolean keyword searches00 Ratings5.920 Ratings
Filtering out noise/spam00 Ratings5.326 Ratings
Sentiment analysis00 Ratings7.322 Ratings
Broad channel coverage00 Ratings6.025 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
5.9
42 Ratings
29% below category average
Automated routing and prioritization00 Ratings5.334 Ratings
Customer interaction histories00 Ratings4.638 Ratings
Bulk actions00 Ratings7.825 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
6.1
47 Ratings
24% below category average
Lead generation00 Ratings4.838 Ratings
Content marketing00 Ratings5.642 Ratings
Paid media management00 Ratings6.239 Ratings
Campaigns and promotions00 Ratings7.643 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Buffer
-
Ratings
Meta Business Manager
6.3
49 Ratings
29% below category average
Twitter00 Ratings4.010 Ratings
Facebook00 Ratings8.148 Ratings
LinkedIn00 Ratings5.98 Ratings
Google+00 Ratings7.33 Ratings
Instagram00 Ratings7.334 Ratings
Pinterest00 Ratings6.05 Ratings
YouTube00 Ratings5.612 Ratings
Best Alternatives
BufferMeta Business Manager
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferMeta Business Manager
Likelihood to Recommend
8.8
(88 ratings)
10.0
(49 ratings)
Likelihood to Renew
8.0
(14 ratings)
-
(0 ratings)
Usability
9.0
(24 ratings)
7.6
(15 ratings)
Availability
8.2
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
6.1
(23 ratings)
6.1
(14 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
User Testimonials
BufferMeta Business Manager
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Meta Platforms Inc
Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
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Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Meta Platforms Inc
  • Helps drive more efficient CPCs and CPMs than other social channels
  • Targets users outside of working hours
  • Helps grow Retargeting pools to use on other channels
  • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Meta Platforms Inc
  • You have to look in multiple places for a full range of analytics
  • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
  • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
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Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Meta Platforms Inc
No answers on this topic
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Meta Platforms Inc
The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
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Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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Meta Platforms Inc
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Meta Platforms Inc
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Meta Platforms Inc
Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
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Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Meta Platforms Inc
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Meta Platforms Inc
Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
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Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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Meta Platforms Inc
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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Meta Platforms Inc
  • Pro: It gives me a central place to manage my Page.
  • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
  • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
  • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics