TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Pricing
    Buffer
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Offerings
    Pricing Offerings
    Buffer
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional DetailsA discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Buffer
    Considered Both Products
    Buffer
    Chose Buffer
    Sprout Social buffers content for accurately then Buffer
    Incentivized
    Chose Buffer
    Buffer is way easier to use and setup than Hubspot and Meta. You'd think Meta would make it easy to post on both Facebook and Instagram, but I have consistently run into issues when uploading files. I've never had an issue with Buffer.
    Incentivized
    Chose Buffer
    Buffer is simple and easy to use and has a great free version.
    Incentivized
    Chose Buffer
    Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for …
    Incentivized
    Chose Buffer
    Buffer's interface when logged in is more beautiful and easier to use than the others I've tried. Especially HighLevel which does a lot of other stuff as well - the difference with Buffer is that it is ONLY for social scheduling so it does that really well and the entire screen …
    Incentivized
    Chose Buffer
    Buffer is way more user-friendly and gets straight to what I need to do. There is no frilly extra stuff—it's straight to the point. Buffer incorporates all the parts of the apps as well.
    Incentivized
    Chose Buffer
    Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media …
    Incentivized
    Chose Buffer
    They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown …
    Incentivized
    Chose Buffer
    I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's …
    Incentivized
    Chose Buffer
    Buffer has a clear, easy to use interface and a reliable scheduling calendar.
    Incentivized
    Chose Buffer
    Buffer had the best free version, but Zoho Social had the most social media channels available in the price range.
    Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time.
    Incentivized
    Chose Buffer
    In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an …
    Incentivized
    Chose Buffer
    Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry.
    Incentivized
    Chose Buffer
    Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity …
    Incentivized
    Chose Buffer
    We tried CloudCampaign and Social Bee (that wasn't on the list above) - and they all are good. Buffer is in a class of its own and super useful to individuals and companies alike.
    Incentivized
    Chose Buffer
    We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we …
    Incentivized
    Chose Buffer
    Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged …
    Incentivized
    Chose Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can …
    Incentivized
    Chose Buffer
    I haven't really tried a Buffer alternative since it works for us and our needs are very simple.
    Incentivized
    Chose Buffer
    Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer.
    Incentivized
    Chose Buffer
    Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment.
    Incentivized
    Chose Buffer
    Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely …
    Incentivized
    Chose Buffer
    The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness …
    Incentivized
    Chose Buffer
    We have not used any other similar products to manage, organize, schedule, and analyze our social media posting. We have used other posting platforms within the channels themselves, however. Facebook is slightly more advanced than Buffer for posting on Facebook — but that is …
    Incentivized
    Chose Buffer
    The price point is very affordable compared to other products that offer more features but charge a lot more. For my entire team, the price point has made it easy to get a good ROI. More than anything, it allows us to do what's necessary. Hootsuite definitely provides more …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Buffer
    Publishing
    Comparison of Publishing features of Buffer
    Feature
    Buffer
    8.6
    68 Ratings
    Content planning and scheduling9.068 Ratings
    Content optimization8.061 Ratings
    Workflow management8.857 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer
    Feature
    Buffer
    8.3
    63 Ratings
    Campaign success analytics8.363 Ratings
    Account management
    Comparison of Account management features of Buffer
    Feature
    Buffer
    9.0
    65 Ratings
    Role-based user permissions & privileges9.052 Ratings
    Mobile access9.062 Ratings
    User Ratings
    Buffer
    Likelihood to Recommend
    8.8
    (88 ratings)
    Likelihood to Renew
    8.0
    (14 ratings)
    Usability
    9.0
    (24 ratings)
    Availability
    8.2
    (2 ratings)
    Performance
    8.0
    (2 ratings)
    Support Rating
    6.1
    (23 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    Configurability
    10.0
    (1 ratings)
    Product Scalability
    8.6
    (2 ratings)