TrustRadius: an HG Insights company

Buffer vs. Salesforce Marketing Cloud Social Studio (discontinued)

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    BufferSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    BufferSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    BufferSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Buffer
    No answer on this topic
    Discontinued Products
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    They are in completely different ballparks. Radian6 is an enterprise tool. Mention, Google Alerts and Talkwalker are for anyone.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BufferSalesforce Marketing Cloud Social Studio (discontinued)
    Publishing
    Comparison of Publishing features of Buffer and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Buffer
    8.6
    68 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    Content planning and scheduling9.068 Ratings8.011 Ratings
    Content optimization8.061 Ratings8.09 Ratings
    Workflow management8.857 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Buffer
    8.3
    63 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Campaign success analytics8.363 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Buffer and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Buffer
    9.0
    65 Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    Role-based user permissions & privileges9.052 Ratings8.09 Ratings
    Mobile access9.062 Ratings9.010 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Buffer and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Buffer
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Engagement
    Comparison of Engagement features of Buffer and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Buffer
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Buffer and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Buffer
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Lead generation00 Ratings8.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Buffer and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Buffer
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    User Ratings
    BufferSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    8.8
    (88 ratings)
    9.0
    (52 ratings)
    Likelihood to Renew
    8.0
    (14 ratings)
    8.8
    (38 ratings)
    Usability
    9.0
    (24 ratings)
    9.0
    (9 ratings)
    Availability
    8.2
    (2 ratings)
    9.6
    (5 ratings)
    Performance
    8.0
    (2 ratings)
    8.4
    (5 ratings)
    Support Rating
    6.1
    (23 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    9.8
    (6 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)