Buffer vs. Shoutlet (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.4 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
Shoutlet (Discontinued)
Score 2.0 out of 10
N/A
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…N/A
Pricing
BufferShoutlet (Discontinued)
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Offerings
Pricing Offerings
BufferShoutlet (Discontinued)
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferShoutlet (Discontinued)
Considered Both Products
Buffer
Chose Buffer
Buffer is way easier to use and setup than Hubspot and Meta. You'd think Meta would make it easy to post on both Facebook and Instagram, but I have consistently run into issues when uploading files. I've never had an issue with Buffer.
Chose Buffer
Buffer is simple and easy to use and has a great free version.
Chose Buffer
Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for …
Chose Buffer
Buffer's interface when logged in is more beautiful and easier to use than the others I've tried. Especially HighLevel which does a lot of other stuff as well - the difference with Buffer is that it is ONLY for social scheduling so it does that really well and the entire screen …
Chose Buffer
Buffer is way more user-friendly and gets straight to what I need to do. There is no frilly extra stuff—it's straight to the point. Buffer incorporates all the parts of the apps as well.
Chose Buffer
Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media …
Chose Buffer
They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown …
Chose Buffer
I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's …
Chose Buffer
Buffer has a clear, easy to use interface and a reliable scheduling calendar.
Chose Buffer
Buffer had the best free version, but Zoho social had the most social media channels available in the price range.
Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time.
Chose Buffer
In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an …
Chose Buffer
Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry.
Chose Buffer
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity …
Chose Buffer
We tried CloudCampaign and Social Bee (that wasn't on the list above) - and they all are good. Buffer is in a class of its own and super useful to individuals and companies alike.
Chose Buffer
We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we …
Chose Buffer
Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged …
Chose Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can …
Chose Buffer
Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer.
Chose Buffer
Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment.
Chose Buffer
Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely …
Chose Buffer
The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness …
Chose Buffer
We have not used any other similar products to manage, organize, schedule, and analyze our social media posting. We have used other posting platforms within the channels themselves, however. Facebook is slightly more advanced than Buffer for posting on Facebook — but that is …
Chose Buffer
The price point is very affordable compared to other products that offer more features but charge a lot more. For my entire team, the price point has made it easy to get a good ROI. More than anything, it allows us to do what's necessary. Hootsuite definitely provides more …
Shoutlet (Discontinued)
Chose Shoutlet (Discontinued)
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same …
Chose Shoutlet (Discontinued)
The main reason that we selected Shoutlet over other competitors was the ease of use, content tagging and ability to work seamlessly across a variety of functions. It was in a sense the entire package in once place. Social content management, social listening, social analytics …
Chose Shoutlet (Discontinued)
The user interface for Co-Tweet was much more easier to use and navigate; it didn't have so many layers to peel back.
Chose Shoutlet (Discontinued)
Shoutlet is one of the better social media management tools out there. It was a valuable tool to our large credit union which definitely needed a management tool for its increasing customer service issues arising on social media. The ability for our team to work together and …
Chose Shoutlet (Discontinued)
I don't use Shoutlet anymore as I'm no longer with the company that did. Shoutlet had already been decided on before I took the role and we were looking at other options when I left the position.
Chose Shoutlet (Discontinued)
We've evaluated them all. Shoutlet was the total package.
Chose Shoutlet (Discontinued)
Shoutlet has far better reporting tools than HootSuite, which is important to us.
Chose Shoutlet (Discontinued)
Shoutlet looks and works head and shoulders above Hootsuite (particularly the free version). With great customer support, clean user interfaces, an easily accessible calendar, incredible tracking options and the versatile contests feature I truly feel all of our social media …
Chose Shoutlet (Discontinued)
Other tools offer superior community management options. Shoutlet's reporting tools and integration with Kenshoo are superior. Integrated canvas pages make the platform stand out. The main reason we selected Shoutlet was due to the integrated canvas pages.
Chose Shoutlet (Discontinued)
We evaluated over 10 products in addition to the one we were using at the time. I am not comfortable naming them but some were better in specific areas but less broadly focused. Our criteria focused on automation, approvals, record retention, legal discovery and reputation …
Chose Shoutlet (Discontinued)
Adobe Social,Radian6,Vitrue,Salesforce Service Cloud
Chose Shoutlet (Discontinued)
There are many social media management platforms on the market today, but Shoutlet is (by far) the most all-inclusive product I have had the privilege of using on a daily basis. From posting across multiple channels, to easy-to-build Facebook tabs and contests, as well as …
Chose Shoutlet (Discontinued)
We found that Shoutlet rose to the top both in terms of software and in the people behind it. The software is well designed, diverse and easy to use. We also rated the customer service of the Shoutlet team to be top notch. Their support staff is intelligent, responsive and …
Chose Shoutlet (Discontinued)
While the other social media management platforms each had their own strengths, Shoutlet seemed to have the best overall package of features, usability, and price. Shoutlet also had the best reseller opportunities, so that was a big positive in our evaluation.
Chose Shoutlet (Discontinued)
Prior to Shoutlet, we used HootSuite Pro, and we still actually use it on occasion. HootSuite has a great product but we found that Shoutlet offered a more robust, valuable product that helped us meet our needs better. We also explored Offerpop, but again, we found that …
Chose Shoutlet (Discontinued)
Shoutlet was more robust than Tweetdeck, and of course could handle multiple types of social accounts, while Tweetdeck only handled our Twitter accounts at the time. But I continued to use Tweetdeck for it's language translation capabilities. While not perfect translations by …
Chose Shoutlet (Discontinued)
I have not evaluated other tools. Shoutlet was in place at my organization when I began and I do not see any reason to re-evaluate other tools. Shoutlet meets and exceeds our needs.
Chose Shoutlet (Discontinued)
Easiest one to answer: Shoutlet is easy to use. The whole idea of using one platform to manage social is to make it easier for us. Shoutlet is clean, intuitive, and just plain simple (yet lets us look at a complex amount of data). Other platforms can take longer to navigate …
Features
BufferShoutlet (Discontinued)
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
Shoutlet (Discontinued)
8.3
Ratings
3% above category average
Content planning and scheduling9.00 Ratings8.00 Ratings
Content optimization8.00 Ratings00 Ratings
Workflow management8.80 Ratings9.00 Ratings
Audience targeting00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
Shoutlet (Discontinued)
7.7
Ratings
3% below category average
Campaign success analytics8.30 Ratings8.00 Ratings
Real-time tracking00 Ratings8.00 Ratings
Competitor analysis00 Ratings7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
Shoutlet (Discontinued)
-
Ratings
Role-based user permissions & privileges9.00 Ratings00 Ratings
Mobile access9.00 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Shoutlet (Discontinued)
8.0
Ratings
4% above category average
Filtering out noise/spam00 Ratings8.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Shoutlet (Discontinued)
9.0
Ratings
13% above category average
Automated routing and prioritization00 Ratings9.00 Ratings
Customer interaction histories00 Ratings9.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Shoutlet (Discontinued)
8.7
Ratings
12% above category average
Lead generation00 Ratings8.00 Ratings
Content marketing00 Ratings9.00 Ratings
Campaigns and promotions00 Ratings9.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Buffer
-
Ratings
Shoutlet (Discontinued)
9.0
Ratings
7% above category average
Twitter00 Ratings9.00 Ratings
Facebook00 Ratings9.00 Ratings
LinkedIn00 Ratings9.00 Ratings
Google+00 Ratings9.00 Ratings
Best Alternatives
BufferShoutlet (Discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferShoutlet (Discontinued)
Likelihood to Recommend
8.8
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
1.3
(0 ratings)
Usability
9.0
(0 ratings)
7.7
(0 ratings)
Availability
8.2
(0 ratings)
7.3
(0 ratings)
Performance
8.0
(0 ratings)
7.3
(0 ratings)
Support Rating
6.1
(0 ratings)
7.3
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
BufferShoutlet (Discontinued)
Likelihood to Recommend
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Read full review
Shoutlet has potential benefit for everyone, from small start-ups to large organizations. Whether you're just starting out establishing a social media presence or are a seasoned veteran, it just makes sense to run your social media strategy through a tool this comprehensive and that offers as many special features as Shoutlet does
Read full review
Pros
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
  • Community Management - efficiently post to multiple platforms and targets at the same time
  • Contest and Facebook tab creation in-house, no development resources required
  • Amazing and proactive client support - the whole team at Shoutlet will go out of their way to find solutions and fix problems
Read full review
Cons
  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
Read full review
  • Couldn't tag other pages directly from Shoutlet (ie: posting a Mashable post and tagging Mashable).
  • Had to manually set the best time for it go out when a lot of other platforms have the capability to set the best posting time for you.
  • No guarantee on quality of photo size.
Read full review
Likelihood to Renew
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Read full review
We have been using Shoutlet for so long, and have seen so much growth and versatility, I believe we are confident that all of our social media management needs are being met with Shoutlet. It really helps that the Shoutlet team has open to recommendations in terms of usability and are interested in meeting our specific needs.
Read full review
Usability
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
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While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
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Reliability and Availability
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
No answers on this topic
Performance
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
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Support Rating
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
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Implementation Rating
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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No answers on this topic
Alternatives Considered
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
Read full review
The main reason that we selected Shoutlet over other competitors was the ease of use, content tagging and ability to work seamlessly across a variety of functions. It was in a sense the entire package in once place. Social content management, social listening, social analytics and more. It's been the best bang for our buck and compared to all the above mentioned products it really just offered the whole picture for one price. We still use additional analytics to measure social results as well but Shoutlet is the easiest approach to adapt your social strategy into one solid format
Read full review
Scalability
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
No answers on this topic
Return on Investment
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
  • Allows our small staff to provide our clients with world-class service and data.
  • Exponentially improved fan base expansion for our clients.
  • Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics