Buffer vs. Social Data Intelligence SM2
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Buffer | Score8.4 out of 10 | Small Businesses (1-50 employees) | Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day. | $6 per month per channel |
 Social Data Intelligence SM2 | Score5.1 out of 10 | N/A | Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. After SDL acquired Alterian, they divested Social Data Intelligence and SM2 in 2017. Social Data Intelligence (formerly SM2) was a listening platform that competed directly with Radian6 and Sysomos. It is used by both enterprises and PR/marketing agencies. | $400 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | A discount is offered for annual billing. | — | ||||||||||||||
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| Buffer | Social Data Intelligence SM2 | |
|---|---|---|
| Likelihood to Recommend | 8.8 | - |
| Likelihood to Renew | 8.0 | - |
| Usability | 9.0 | - |
| Availability | 8.2 | - |
| Performance | 8.0 | - |
| Support Rating | 6.1 | - |
| Implementation Rating | 8.0 | - |
| Configurability | 10.0 | - |
| Product Scalability | 8.6 | - |