Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
Social Data Intelligence SM2
Score 5.1 out of 10
N/A
Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. After SDL acquired Alterian, they divested Social Data Intelligence and SM2 in 2017.
Social Data Intelligence (formerly SM2) was a listening platform that competed directly with Radian6 and Sysomos.
It is used by both enterprises and PR/marketing agencies.
N/A
Pricing
Buffer
Social Data Intelligence SM2
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Offerings
Pricing Offerings
Buffer
Social Data Intelligence SM2
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
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More Pricing Information
Community Pulse
Buffer
Social Data Intelligence SM2
Features
Buffer
Social Data Intelligence SM2
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
Social Data Intelligence SM2
-
Ratings
Content planning and scheduling
9.00 Ratings
00 Ratings
Content optimization
8.00 Ratings
00 Ratings
Workflow management
8.80 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
Social Data Intelligence SM2
-
Ratings
Campaign success analytics
8.30 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses