Bunny vs. Digital River

It is well suited for large organizations with many SKUs, promotions, and large teams, where flexibility and speed to market are not necessarily as important as repeatability and stability. It is also well suited for digital products, especially if they sell internationally. They have the ability to integrate with an existing system for user management and website in a rather straightforward way as well.

Incentivized

• Regional settings like local payment methods, ability to apply or not apply local VAT etc.
• Reporting and any kind of business analysis.
• Easy usage of the platform.
• Marketing is definitely strong side of Digital River Global Commerce. Apart from the features it has, there is a strong team behind it who can make all your fantasies come true using all their expertise and possibility of the platform.

Incentivized

• Integrating with any 3rd party is challenging. The more you can do to clearly define your requirements, the easier it will be to integrate.
• It can be difficult to differentiate and customize your product with an outsourced solution.
• Your internal timeline might not match with their timeline and delivery schedule.

Inertia and cost. To switch platforms would require a significant undertaking to migrate product catalogs, websites and retool marketing efforts. It would require a significant cost differential or game changing technology that would bring a decent ROI on the change

This was in place when I migrated to the role. We were greatly satisfied with the server and products that we did not pursue other products.

• More sales and broader reach to consumers. With the web presence of the eCommerce site, Korn/Ferry products were accessible 24 hours/ 7 days a week. Prior to that change, consumers had to call to order products and had to wait on office hours of when a Customer Service Rep was available.
• Access to data and analytical information for sales. This also allowed for making a more efficient inventory process.
• Transformed the Customer Service role to Commercial Operations which was a major plus. The position became more a support position (which is what was needed) than what was previously a Data Entry position. This also allowed opportunities for marketing a lot of the eProducts to consumers that the organization had.