TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Pricing
    BuzzSumoHootsuite
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    BuzzSumoHootsuite
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    BuzzSumoHootsuite
    Considered Both Products
    Cision
    Chose BuzzSumo
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

    Incentivized
    Chose BuzzSumo
    Hootsuite is lacking in some of the features available to help plan your content strategy which Buzzsumo helps to fill in the gaps.
    Incentivized
    Chose BuzzSumo
    We still use Semrush for our SEO and content department and don't use BuzzSumo much for social media these days so what BuzzSumo does for our agency it does better than the competitors and that's primarily advanced monitoring and the relevant data associated with placements …
    Incentivized
    Chose BuzzSumo
    • Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price
    • The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly
    • The permissions in Sprout …
    Incentivized
    Hootsuite
    Chose Hootsuite
    Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the …
    Incentivized
    Chose Hootsuite
    Much more finished product than Adobe Social. The reporting tools are far better than Adobe, and they are much better at improving their product and adapting to changes with the big social networks.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BuzzSumoHootsuite
    Listening/monitoring
    Comparison of Listening/monitoring features of BuzzSumo and Hootsuite
    Feature
    BuzzSumo
    -
    Ratings
    Hootsuite
    6.6
    275 Ratings
    Boolean keyword searches00 Ratings6.0185 Ratings
    Filtering out noise/spam00 Ratings5.9193 Ratings
    Sentiment analysis00 Ratings6.1187 Ratings
    Broad channel coverage00 Ratings8.5255 Ratings
    Publishing
    Comparison of Publishing features of BuzzSumo and Hootsuite
    Feature
    BuzzSumo
    -
    Ratings
    Hootsuite
    7.5
    383 Ratings
    Content planning and scheduling00 Ratings8.9382 Ratings
    Audience targeting00 Ratings6.5260 Ratings
    Content optimization00 Ratings7.0312 Ratings
    Workflow management00 Ratings7.7322 Ratings
    Engagement
    Comparison of Engagement features of BuzzSumo and Hootsuite
    Feature
    BuzzSumo
    -
    Ratings
    Hootsuite
    7.8
    308 Ratings
    Automated routing and prioritization00 Ratings7.4220 Ratings
    Customer interaction histories00 Ratings7.6237 Ratings
    Bulk actions00 Ratings8.3265 Ratings
    Marketing
    Comparison of Marketing features of BuzzSumo and Hootsuite
    Feature
    BuzzSumo
    -
    Ratings
    Hootsuite
    7.4
    295 Ratings
    Lead generation00 Ratings6.3177 Ratings
    Content marketing00 Ratings8.1263 Ratings
    Paid media management00 Ratings7.6175 Ratings
    Campaigns and promotions00 Ratings7.6225 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of BuzzSumo and Hootsuite
    Feature
    BuzzSumo
    -
    Ratings
    Hootsuite
    9.2
    376 Ratings
    Twitter00 Ratings9.0344 Ratings
    Facebook00 Ratings9.7360 Ratings
    LinkedIn00 Ratings9.5314 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings9.7316 Ratings
    Pinterest00 Ratings9.2161 Ratings
    YouTube00 Ratings8.4149 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of BuzzSumo and Hootsuite
    Feature
    BuzzSumo
    -
    Ratings
    Hootsuite
    8.0
    306 Ratings
    Campaign success analytics00 Ratings8.4282 Ratings
    Real-time tracking00 Ratings7.6282 Ratings
    Competitor analysis00 Ratings8.0189 Ratings
    Account management
    Comparison of Account management features of BuzzSumo and Hootsuite
    Feature
    BuzzSumo
    -
    Ratings
    Hootsuite
    7.8
    316 Ratings
    Role-based user permissions & privileges00 Ratings8.7268 Ratings
    Mobile access00 Ratings6.8294 Ratings
    User Ratings
    BuzzSumoHootsuite
    Likelihood to Recommend
    9.4
    (34 ratings)
    8.0
    (444 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (89 ratings)
    Usability
    9.0
    (6 ratings)
    9.0
    (83 ratings)
    Availability
    -
    (0 ratings)
    9.8
    (21 ratings)
    Performance
    -
    (0 ratings)
    9.8
    (19 ratings)
    Support Rating
    8.4
    (7 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (39 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (18 ratings)