Cakemail vs. Gist

For small marketing teams, or organizations without a marketing team, Cakemail is a great platform for email marketing. The templates make this tool easy to use without the need for coding knowledge and there is enough reporting information for small teams. Easily manage your contacts and get your companies name in front of your audience.

Gist is perfect for SaaS I'd say, and perfect for long sales cycles with lots of lead nurturing involved, and for scenarios where you re-market via FB ads, because there's FB custom audience integration built into the workflows. Perfect for customer service and support. Really outstanding there. It's a little less suited to ecom but they're hammering out the finishing touches to make ecom cart recovery easier.

Incentivized

• Provides organized templates.
• Has many different useable categories.
• The templates are practical and make sense.

Incentivized

• Gist provides endless ways of interacting with customers. I can chat and email with them, track their usage on my site, qualify them, add tags and other profile information, and so much more.
• There is even an awesome live view that lets me spy on visitors to see how they're using the site.
• The tools are powerful, easy to use, and constantly getting improvements. It seems like every week there is another update being rolled out that substantially extends the functionality or usability of the features in Gist.

• Some reporting features could be enhanced for ease of use
• Customer support - sometimes it is difficult to get a hold of them

• Free plan limits are too low.
• Chatbots should work not only for Gist's native online chat, but also for the other chat-based channels such as Facebook. (instead of having to use another software for that purpose)
• Pricing structure - Support bot should not be an add-on but a core feature.

Incentivized

Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder

Incentivized

Gist does pretty much anything you want it to when it comes to managing your contacts. Sometimes I wish it updated faster, but wait a few beats and it gets there. I really love that I can show a colleague how to use the chat messenger and they understand it right away. Very user friendly!

Incentivized

I have communicated with their team multiple times and every time they have been very responsive, knowledgeable, and polite. They work to make sure you are happy and informed of what is going on. Better their team keeps up to date with their app, giving you new features, and keeping you notified and educated about what they are and how to use them. A+

I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you

Incentivized

They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable. Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist is so intuitive I had it setting up and running the basics in a few hours.

Incentivized

• Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.

Incentivized

• Our ROI has increased significantly because of Gist's chat and app integration into our website. Contact forms are great but a real-time conversation means you can be more effective in meeting your customer's needs.
• The additional features in the recent upgrade mean we can use Gist for more. They have always been effective for email campaigns, but the addition of the knowledge base and more effective workflows means we can automate more. This has saved us from buying more software.