CallRail vs. OpenPhone

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallRail
Score 9.0 out of 10
N/A
CallRail offers phone call tracking, recording and analytics.
$50
per month
OpenPhone
Score 9.0 out of 10
N/A
OpenPhone, a business phone service from the company of the same name in San Francisco, adds work phone numbers to existing devices. No new hardware required; all that's required is an app. Extended services include a lightweight contact management CRM, and customer service team management (e.g. shared inbox) features.
$15
per month per user
Pricing
CallRailOpenPhone
Editions & Modules
Call Tracking
$50
per month
Call Tracking + Conversation Intelligence®
$100
per month
Call Tracking + Form Tracking
$100
per month
Call Tracking Complete
$150
per month
Starter
$15
per month per user
Business
$23
per month per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
CallRailOpenPhone
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Community Pulse
CallRailOpenPhone
Considered Both Products
CallRail
Chose CallRail
I have not used a product like CallRail
Chose CallRail
CallRail seemed to have an easier setup and ease of use for onboarding new staff as well. The overall tracking structure and analytics seemed better with CallRail. CallRail also allows you to understand the call history and understand if this was a first touch or multiple …
Chose CallRail
Simply put, [I believe] CallRail sucks compared to our previous provider, but they were acquired and are going away.
Chose CallRail
Convirza is very similar in its functioning with CallRail but the quality CallRail provides is unmatchable. The customer service of Convirza was really bad and we found that quite hard software but on the other hand, CallRail is a very straightforward tool for call tracking.
Chose CallRail
CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple …
Chose CallRail
We didn't really research any other products like CallRail, as they were recommended by our Google ads consultant
Chose CallRail
We also use Fix Your Funnel. It is specifically for integration with Keap (formerly InfusionSoft). Also a FABULOUS piece of software. It is just as robust as CallRail but has some unique features. I highly recommend calling them for a walk through if you use Keap.
Chose CallRail
We heard about CallRail from an associate of ours and never needed to look for a replacement. We absolutely love it’s features, ease of use and implementation of this program. We recommend this program to many of our clients who are looking for call recording or have the need …
Chose CallRail
We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
Chose CallRail
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct …
Chose CallRail
I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
Chose CallRail
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
Chose CallRail
CallRail does not have a lot of good competitors. In addition to that, the CallRail team is always looking for ways to add more functionality and make the product work better which is great as not all companies do this. I think that this make them a much better overall value as …
Chose CallRail
I have used Marchex and Navis in the past, and those platforms aren't as functional, or as easy to use as CallRail. Setting up new numbers takes about 1 minute, and the amount of tracking options and placement capabilities makes it the easiest call tracking platform I've ever …
Chose CallRail
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that.
Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number …
Chose CallRail
CallRail have been more accommodating, helpful, organised and understanding of our business requirements than our two previous call tracking providers in the UK. Combine with the massive cost saving and self-service abilities we have from the back end of CallRail, switching …
Chose CallRail
Seems like it is basically the same as PhoneWagon. Phone wagon is slightly cheaper but has a FEW less features. The one that makes a difference for me is the Bing Ads integration that Callrail offers but not Phonewagon.
Chose CallRail
I've used Marchex and a few other homegrown solutions, and a handful of other small companies that I can't seem to remember (too many years ago) their names. None of them really stood out to me as being a great solution. I haven't used Marchex in a few years, but overall they …
Chose CallRail
We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't …
Chose CallRail
Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need …
Chose CallRail
CallRail had better features and reporting for our needs.
OpenPhone
Chose OpenPhone
Intercom - not exactly the same type of product but still a messaging platform which is what we use OP for. OP is superior in that it's more focused. We only use it for texting and some calls.
Braze - we used it before for promo texts, we found it more confusing, harder to …
Chose OpenPhone
Google is not my favorite business, and they have a reputation for suddenly shutting services down. I migrated to OpenPhone from google voice because of this worry. However, after over a year of dealing with OpenPhone problems, I wish had just stayed with google voice.
Chose OpenPhone
The OpenPhone UI was exactly what we were looking for. Seemed to be the most intuitive and at a great price for the features that we were looking for. We have a unique model, so there weren't too many services that provided the exact features that we needed. OpenPhone seemed to …
Chose OpenPhone
OpenPhone has an easier user interface than Grasshopper. Years ago when I was using Grasshopper, I recall that their user interface looked antiquated and full of complications. They would also update the interface just as everyone was getting used to using it. OpenPhone …
Chose OpenPhone
I tried 3 other virtual phone services before I found OpenPhone. None of them were as well designed or easy to use as OpenPhone, and some were not reliable. All were more expensive. Some fell short on service...try as I might I couldn't get them to switch my existing number …
Chose OpenPhone
OpenPhone is easier to use, and allows our own recordings to be uploaded for voicemails. Grasshopper is more expensive and harder to use.
Chose OpenPhone
OpenPhone is just as good, if not better than all the big boys, and gives you premium features at no extra cost. You cannot beat their amazing price and if you give them a shot, you will be glad you did. Why pay $40-50/mo for a business line in 2022? The world has changed, get …
Chose OpenPhone
OP has better call quality (and tons of other features) compared to the Verizon plan we used.
Chose OpenPhone
It's not even a comparison. OpenPhone blows the competitors out of the water.
Features
CallRailOpenPhone
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
CallRail
-
Ratings
OpenPhone
5.6
Ratings
35% below category average
Hosted PBX00 Ratings4.40 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings4.40 Ratings
User templates00 Ratings7.80 Ratings
Call reports00 Ratings4.40 Ratings
Directory of employee names00 Ratings7.00 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
CallRail
-
Ratings
OpenPhone
7.3
Ratings
14% below category average
Answering rules00 Ratings7.00 Ratings
Call recording00 Ratings7.00 Ratings
Call park00 Ratings7.00 Ratings
Call screening00 Ratings7.00 Ratings
Message alerts00 Ratings8.70 Ratings
VoIP system collaboration
Comparison of VoIP system collaboration features of Product A and Product B
CallRail
-
Ratings
OpenPhone
5.6
Ratings
35% below category average
Video conferencing00 Ratings4.40 Ratings
Audio conferencing00 Ratings4.40 Ratings
Video screen sharing00 Ratings5.00 Ratings
Instant messaging00 Ratings8.70 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
CallRail
-
Ratings
OpenPhone
5.7
Ratings
33% below category average
Mobile app for iOS00 Ratings4.40 Ratings
Mobile app for Android00 Ratings7.00 Ratings
Best Alternatives
CallRailOpenPhone
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Score 9.6 out of 10
CloudTalk
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Score 7.2 out of 10
Medium-sized Companies
Revenue.io
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Score 7.8 out of 10
CloudTalk
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Score 7.2 out of 10
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Revenue.io
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Score 7.8 out of 10
Cisco Business Edition 7000 (discontinued)
Cisco Business Edition 7000 (discontinued)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CallRailOpenPhone
Likelihood to Recommend
1.7
(0 ratings)
8.7
(0 ratings)
Usability
8.8
(0 ratings)
7.0
(0 ratings)
Availability
-
(0 ratings)
1.0
(0 ratings)
Performance
-
(0 ratings)
1.0
(0 ratings)
Support Rating
8.5
(0 ratings)
1.0
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
CallRailOpenPhone
Likelihood to Recommend
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
Read full review
If you have more than 2 people in your organization, then this will save you so much time. Delegation is the key to starting a business. Even when you're a 1 person show, being able to present to your user base the differentiation of options for client communications is critical. As a founder, feeling compelled to be always on is something I strive not to be. OpenPhone gives you that flexibility. I have found it to be less appropriate in complex HIPPA compliant areas, but that is it. OpenPhone really does seem to suit an open array of use cases.
Read full review
Pros
  • Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
  • Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
  • Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
Read full review
  • It's great for texting.
  • It's great for making phone calls. You get a new, unique phone number and can text/call from phone or desktop.
  • UI is great and really intuitive.
Read full review
Cons
  • Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
  • It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
  • Setting up the phone numbers can be difficult for some people.
Read full review
  • Call quality can be spotty on wifi if the connection is poor, but nothing they personally can do about that. 4G LTE is usually stronger and more stable.
  • N/A honestly excellent product for the price.
Read full review
Usability
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
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Because I think it's simple enough to use but could still use some adjustments. Some thing are maybe not as intuitive to me even though I am probably a mid power user? If I can recommend it, I would suggest you copy how Intercom is doing things, but this could be just personal and most people don't feel that way.
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Reliability and Availability
No answers on this topic
For me, there have been too many outages to rate this higher than "1 worst".
Read full review
Performance
No answers on this topic
I think the platform is buggy and confusing. There are numerous outages. And the call quality, according to my customers, is atrocious.
Read full review
Support Rating
Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization
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In my experience, their support feels like the opposite of support. They send you in circles, never directly answer questions, provide vague suggestions with unwanted platitudes, and they often take days between responses to provide that. For me, it's a frustrating experience that leaves you with a net loss of time and energy versus before you reached out to them. In my opinion, you definitely don't get "support".
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Alternatives Considered
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.
Read full review
Intercom - not exactly the same type of product but still a messaging platform which is what we use OP for. OP is superior in that it's more focused. We only use it for texting and some calls. Braze - we used it before for promo texts, we found it more confusing, harder to navigate and price was higher as well if I remember correctly. Whatsapp - problem is that you can't reach all USA customers using it.
Read full review
Scalability
No answers on this topic
In my experience, I can't even scale up to sending messages from a single number because of their broken and messed up "trust registration" system.
Read full review
Return on Investment
  • Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.
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  • User interface is easy to learn and use, so it saves time
  • Allows us to upload our own greeting recording for professionalism
Read full review
ScreenShots

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard